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Conducting Online Focus Group Interviews With Two Generations: Methodological Experiences and Reflections From the Pandemic Context
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0003-0216-8862
University of Tartu, Estonia.
Universidade Catolica Portuguesa, Portugal.
2023 (engelsk)Inngår i: International Journal of Qualitative Methods, E-ISSN 1609-4069, Vol. 22Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

In the wake of the Covid-19 pandemic, many research projects were forced to adapt their design and conduct interviews online. This paper discusses the benefits and challenges of using online focus groups with participants representing different generations and cultural and social backgrounds. Based on the researchers’ experiences and field notes from a three-country comparative project, aiming at analysing the extent to which previous experience of state surveillance impacted attitudes to commercial monitoring and tracking of online behaviour among two generational cohorts, the paper identifies seven aspects where the move from offline to online interviewing interfered with the original research design. The paper suggests that most of these interferences resulted in a need to adjust the methodology to better fit the online setting. We reflect critically upon the issues of technological preconditions and digital skills, recruitment, group size, degrees of previous acquaintance, the role of the interviewer, participants’ household status and media environment, and ethical considerations concerning privacy and data management. Based on these methodological insights, we conclude that future online focus group research would benefit from using smaller groups and adjusted moderation, flexibility in interviewing tools and channels, and new, online-specific ethical considerations when planning, executing, and analysing interviews. The paper advocates the complementarity between in-person and online focus groups as two modalities of data collection and argues for the normalization of hybrid methods. © The Author(s) 2023.

sted, utgiver, år, opplag, sider
Sage Publications, 2023. Vol. 22
Emneord [en]
focus groups, interviews, methodology, qualitative research
HSV kategori
Forskningsprogram
Kritisk kulturteori
Identifikatorer
URN: urn:nbn:se:sh:diva-51831DOI: 10.1177/16094069231182029ISI: 001005221800001Scopus ID: 2-s2.0-85161648222OAI: oai:DiVA.org:sh-51831DiVA, id: diva2:1776434
Forskningsfinansiär
Riksbankens Jubileumsfond, P19-0822:1
Merknad

Correspondence Address: G. Bolin; Media & Communication Studies, Department of Media & Communication Studies, Södertörn University, Huddinge, Sweden; email: goran.bolin@sh.se

Tilgjengelig fra: 2023-06-28 Laget: 2023-06-28 Sist oppdatert: 2024-01-17bibliografisk kontrollert

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