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Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0003-0216-8862
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0001-5150-7731
2023 (engelsk)Inngår i: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 19, s. 218-222Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013. We highlight two points where previous knowledge about nation branding and nation building must be rethought in light of the latest developments Firstly, nation branding is no longer exclusively an activity that is directed to an audience of foreign investors and tourists, but also toward the international field of politics. Simultaneously, it is also clearly directed toward a domestic audience-the citizens of Ukraine. Secondly, this means that there may no longer be any sharp distinction between nation building and nation branding-at least not in times of an ongoing armed conflict.

sted, utgiver, år, opplag, sider
Palgrave Macmillan, 2023. Vol. 19, s. 218-222
Emneord [en]
Nation branding, Ukraine, Nation building, National identity
HSV kategori
Forskningsprogram
Östersjö- och Östeuropaforskning
Identifikatorer
URN: urn:nbn:se:sh:diva-50109DOI: 10.1057/s41254-022-00277-zISI: 000863148400004Scopus ID: 2-s2.0-85139015584OAI: oai:DiVA.org:sh-50109DiVA, id: diva2:1705201
Forskningsfinansiär
The Foundation for Baltic and East European StudiesTilgjengelig fra: 2022-10-21 Laget: 2022-10-21 Sist oppdatert: 2023-06-13bibliografisk kontrollert

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