This paper examines Swedish university students stated preferences for seven job characteristics in choosing where to work. A discrete choice experiment is used to test the students’ utility functions with respect to both pecuniary and non-pecuniary job characteristics. The marginal rates of substitution between income and the six other characteristics are calculated to evaluate what trade-offs the students are willing to make. The study shows that employers should take into account both pecuniary and non-pecuniary characteristics when trying to influence the students’ job choice. The study also shows that there are small differences in the marginal rate of substitution between different subgroups of students. The socioeconomic factors that have the greatest influence on the choice are for how long the person has been studying and the gender of the student.