The purpose of this study has been to investigate attitudes towards cannabis of young men in their early twenties to gain a deeper insight and understanding of the attitude creation and normalization processes. The study's empirical data is based on six qualitative interviews with young men in the age 20-25 years. The informants were find with the help of convenience selection and snowball selection. The study's theoretical frame of reference is based on Erving Goffman's role theory using the terms: role, role-conflict, role-confusion, labelling, stigma, stigmatization and moral panic. The study's conclusions are that attitudes of the target group have been liberalized and are mainly positive. The current normalization process is seen as an effect of a general social acceptance which in turn leads to a positive attitude among young men.