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Feminism, Consumer Culture, and Cannabis: A Textual Analysis of Broccoli Magazine
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.
2019 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

Modern media patterns show feminist narratives being used to market different consumer products in the name of female empowerment and emancipation. Typically, the industries targeted have historically been dominated by male perspectives and aim to perpetuate a capitalist consumer culture. The newly legalized cannabis industry in North America, has seen an increase in female participation both in production and consumption. This thesis takes Broccoli, an all-female produced magazine about cannabis, as a case to textually analyze how feminist narratives are used to appeal to their majority female and non-binary audience to a cannabis consumer lifestyle. In the analysis I have found that the magazine is critical to postfeminist notions of consumer culture, while simultaneously working within them in order to act as pioneers, holding a female-oriented space within the industry.

sted, utgiver, år, opplag, sider
2019. , s. 99
Emneord [en]
Magazine Studies, Qualitative Textual Analysis, Cannabis, Feminism, Gender, Consumer Culture, Postfeminism, Third-Wave Feminism, Male Gaze
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-38584OAI: oai:DiVA.org:sh-38584DiVA, id: diva2:1336819
Fag / kurs
Media and Communication Studies
Uppsök
Social and Behavioural Science, Law
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Examiner
Tilgjengelig fra: 2019-07-11 Laget: 2019-07-10 Sist oppdatert: 2019-07-11bibliografisk kontrollert

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