sh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Besöksnäringens arbete med upplevelsedesign och sociala medier i Stockholms skärgård: En studie kring den digitala besökarens inverkan på besöksnäringen i Stockholms skärgård
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Medieteknik.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Medieteknik.
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Today, visitors use social media before, during and after travels to share, create and discuss content with others. This means that the visitor industry needs to profile themselves on social media to communicate their services toward their visitors. Parallel to this development, a creative tourist class has been emerging. This group demands new experiences that differs from a previous more conventional tourism, which is spreading among the public and is marketed more often on social media. This study analyze how the visitor industry experience the digital visitor and the new creative tourist class in Stockholm Archipelago. The result of the study shows that social media is a tool, which allows the people working in the visitor industry to multitask because they can bring it anywhere. Due to the digital visitors high interactivity online, the visitor industry are being challenged on both resources and knowledge. It is also shows that it makes it possible for smaller businesses to market themselves globally and easily reach their target group in a profitable way. 

sted, utgiver, år, opplag, sider
2018. , s. 57
Emneord [en]
Social media, visitor industry, tourism, digital divide, experience design, Stockholm archipelago, creative tourist class, rural areas
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-37462OAI: oai:DiVA.org:sh-37462DiVA, id: diva2:1283249
Fag / kurs
Media Technology
Uppsök
Technology
Veileder
Tilgjengelig fra: 2019-01-28 Laget: 2019-01-28 Sist oppdatert: 2019-01-28bibliografisk kontrollert

Open Access i DiVA

fulltext(532 kB)432 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 532 kBChecksum SHA-512
643d3079cd25a0dd37eac5a4f8f2bed89fa5a39ddaebcdf9b03e86a605c57a7d9b8f7fb41eb632d346de379c15e6ce9908882b8de489c6869c4d129dadfb6c6a
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 432 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 331 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf