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Besöksnäringens arbete med upplevelsedesign och sociala medier i Stockholms skärgård: En studie kring den digitala besökarens inverkan på besöksnäringen i Stockholms skärgård
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Medieteknik.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Medieteknik.
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Today, visitors use social media before, during and after travels to share, create and discuss content with others. This means that the visitor industry needs to profile themselves on social media to communicate their services toward their visitors. Parallel to this development, a creative tourist class has been emerging. This group demands new experiences that differs from a previous more conventional tourism, which is spreading among the public and is marketed more often on social media. This study analyze how the visitor industry experience the digital visitor and the new creative tourist class in Stockholm Archipelago. The result of the study shows that social media is a tool, which allows the people working in the visitor industry to multitask because they can bring it anywhere. Due to the digital visitors high interactivity online, the visitor industry are being challenged on both resources and knowledge. It is also shows that it makes it possible for smaller businesses to market themselves globally and easily reach their target group in a profitable way. 

sted, utgiver, år, opplag, sider
2018. , s. 57
Emneord [en]
Social media, visitor industry, tourism, digital divide, experience design, Stockholm archipelago, creative tourist class, rural areas
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-37462OAI: oai:DiVA.org:sh-37462DiVA, id: diva2:1283249
Fag / kurs
Media Technology
Uppsök
Technology
Veileder
Tilgjengelig fra: 2019-01-28 Laget: 2019-01-28 Sist oppdatert: 2019-01-28bibliografisk kontrollert

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