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Six-hour workday as an employer branding strategy: A multiple case study
Södertörns högskola, Institutionen för samhällsvetenskaper.
Södertörns högskola, Institutionen för samhällsvetenskaper.
2018 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

Background - In pace with increased work-related stress and the difficulty in attracting and retaining skilled staff, companies find new ways to rationalize the organization. Working-time reduction is one of these strategies in connection to an effective employer branding attribute.

Purpose - The aim is to examine the rationale behind the six-hour workday and how it is used as an employer branding strategy. Additionally, the aim is to examine the advantages and disadvantages of the six-hour workday as an employer branding strategy as well as the future prospects.

Method - This study has applied a qualitative method with an inductive approach and a multiple case study. Six semi-structured interviews were performed with five case companies and an additional interview was conducted with a consultancy firm.

Conclusion - Organizations choose the six-hour workday because of work-life balance and well-being for employees. Also, the findings show that employers adopt the six-hour for the purpose of attracting and retaining staff. Advantages include happier staff, increased productivity and efficiency. A major disadvantage is the lost hours because of working-time reduction. The empirical findings indicate that the six-hour workday is suited in every organization, however, adjustments might be necessary.

sted, utgiver, år, opplag, sider
2018. , s. 124
Emneord [en]
Six-hour workday, employer branding, employer value proposition, work-life balance, talent, talent management
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-36697OAI: oai:DiVA.org:sh-36697DiVA, id: diva2:1260265
Fag / kurs
Business Studies
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2018-11-01 Laget: 2018-11-01 Sist oppdatert: 2018-11-01bibliografisk kontrollert

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