sh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
“Prova på semestern innan du köper den”: En kvalitativ studie om konsumenters attityd till marknadsföring av turism med VR-teknik
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Turismvetenskap.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Turismvetenskap.
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Turismvetenskap.
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The purpose of this study was to examine the attitude of potential customers towards marketing of tourism through virtual reality. Since it is considered a risk to purchase a service it was interesting to see if the implementation of VR could lower the uncertainty. The study was conducted through a qualitative methodology consisting of 15 user tests. The result shows that the market has a positive attitude towards the marketing method since it was considered an exciting way to get information and gave a more honest image of the destination. It was more appreciated to experience a hotel in VR than a destination. However, VR-marketing was not considered necessary but rather a pleasant complement. The result of the study led to a few recommendations to any touristic company aiming to produce a VR-video for marketing purposes.

sted, utgiver, år, opplag, sider
2018. , s. 39
Emneord [sv]
virtual reality, VR, tourism, marketing, consumer attitudes
HSV kategori
Identifikatorer
URN: urn:nbn:se:sh:diva-36098OAI: oai:DiVA.org:sh-36098DiVA, id: diva2:1239898
Fag / kurs
Tourism Studies
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2018-08-20 Laget: 2018-08-19 Sist oppdatert: 2018-08-20bibliografisk kontrollert

Open Access i DiVA

Prova på semestern innan du köper den(1692 kB)77 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1692 kBChecksum SHA-512
6d4382e5783549c8e713c4af62eaa352b6d13cf3efc1f1b52804b1f834d4d3ccc0bb270b4774a13fba21c01174c406ecde7e20e6379759d7293e7fe1914a561e
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 77 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 249 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf