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”We don’t cut dead trees”: Garden blogger’s environmental communication
Södertörns högskola, Institutionen för kultur och lärande, Medie- och kommunikationsvetenskap.ORCID-id: 0000-0003-1443-6537
2013 (engelsk)Konferansepaper, Oral presentation with published abstract (Annet vitenskapelig)
Abstract [en]

This paper examines ‘ordinary’ people’s media communication about environmental issues. I choose the example of garden blogs. They fall under the category of topic-centered blogs; themes concerning garden/gardening are expected and communicated through narratives, comments, and images. These blogs belong to the sphere of domestic blogs that are insufficiently researched, even though they are more common than political blogs.

Based on approx. 50 Swedish and German blogs and a qualitative, difference-theoretical analysis, I want to examine how these blogs, from the angle of gardeners everyday life ‘banalities’, communicate environmentalist issues. I want to examine which frames are used in order to increase the likelihood of connecting communication, which in turn creates virtual collectives.

In result, environmental issues are mainly addressed from the topical angle of consumption and production themes by using frames of pleasure, enthusiasm and mutual agreement.

sted, utgiver, år, opplag, sider
2013. s. 15-
Emneord [en]
environmenat communication, blogging, gardening
HSV kategori
Forskningsprogram
Kritisk kulturteori
Identifikatorer
URN: urn:nbn:se:sh:diva-20145OAI: oai:DiVA.org:sh-20145DiVA, id: diva2:662788
Konferanse
Defending Democracy. Nordmedia 2013, Oslo 8-11 August 2013
Prosjekter
Ecomedia
Forskningsfinansiär
The Foundation for Baltic and East European Studies
Merknad

Online proceeding. Password needed for access for Devision 1 Environment, Science and Risk Communication.

Tilgjengelig fra: 2013-11-08 Laget: 2013-11-08 Sist oppdatert: 2016-10-04bibliografisk kontrollert

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