sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Conducting Online Focus Group Interviews With Two Generations: Methodological Experiences and Reflections From the Pandemic Context
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-0216-8862
University of Tartu, Estonia.
Universidade Catolica Portuguesa, Portugal.
2023 (English)In: International Journal of Qualitative Methods, E-ISSN 1609-4069, Vol. 22Article in journal (Refereed) Published
Abstract [en]

In the wake of the Covid-19 pandemic, many research projects were forced to adapt their design and conduct interviews online. This paper discusses the benefits and challenges of using online focus groups with participants representing different generations and cultural and social backgrounds. Based on the researchers’ experiences and field notes from a three-country comparative project, aiming at analysing the extent to which previous experience of state surveillance impacted attitudes to commercial monitoring and tracking of online behaviour among two generational cohorts, the paper identifies seven aspects where the move from offline to online interviewing interfered with the original research design. The paper suggests that most of these interferences resulted in a need to adjust the methodology to better fit the online setting. We reflect critically upon the issues of technological preconditions and digital skills, recruitment, group size, degrees of previous acquaintance, the role of the interviewer, participants’ household status and media environment, and ethical considerations concerning privacy and data management. Based on these methodological insights, we conclude that future online focus group research would benefit from using smaller groups and adjusted moderation, flexibility in interviewing tools and channels, and new, online-specific ethical considerations when planning, executing, and analysing interviews. The paper advocates the complementarity between in-person and online focus groups as two modalities of data collection and argues for the normalization of hybrid methods. © The Author(s) 2023.

Place, publisher, year, edition, pages
Sage Publications, 2023. Vol. 22
Keywords [en]
focus groups, interviews, methodology, qualitative research
National Category
Communication Studies
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-51831DOI: 10.1177/16094069231182029ISI: 001005221800001Scopus ID: 2-s2.0-85161648222OAI: oai:DiVA.org:sh-51831DiVA, id: diva2:1776434
Funder
Riksbankens Jubileumsfond, P19-0822:1
Note

Correspondence Address: G. Bolin; Media & Communication Studies, Department of Media & Communication Studies, Södertörn University, Huddinge, Sweden; email: goran.bolin@sh.se

Available from: 2023-06-28 Created: 2023-06-28 Last updated: 2024-01-17Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Bolin, Göran

Search in DiVA

By author/editor
Bolin, Göran
By organisation
Media and Communication Studies
In the same journal
International Journal of Qualitative Methods
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 45 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf