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Connection successfully established: How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector
ETH Zurich, Switzerland; University of St.Gallen, Switzerland.
University of St.Gallen, Switzerland.
Södertörn University, School of Social Sciences, Business Studies. Hanken School of Economics, Finland; University of Economics and Human Sciences, Poland.ORCID iD: 0000-0003-2125-6155
2023 (English)In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 122, article id 102660Article in journal (Refereed) Published
Abstract [en]

Supporting fast and extensive data transfer, connectivity technologies entail opportunities for stronger inter-firm collaboration and new value propositions, resulting in business model innovation. Whereas prior research has mainly focused on connectivity-induced changes in the business models of ecosystem orchestrators, we turn our attention to (prospective) ecosystem complementors. We examine how digital service providers can configure business model mechanisms to enter an ecosystem and connect themselves to its value proposition. Based on an explorative qualitative study of four cases in mobility, we develop four archetypical connection strategies for complementors. We observe that the four archetypes differ in their implications for the ecosystem value proposition, for the role of other actors in the ecosystem, and the triple-bottom-line performance of the ecosystem. Connectivity technologies can combine economic, environmental, and social benefits. 

Place, publisher, year, edition, pages
Elsevier, 2023. Vol. 122, article id 102660
Keywords [en]
Business Model Innovation, Complementor Strategy, Connectivity, Digitalization, Innovation Ecosystem, Mobility, Triple-Bottom-Line Performance, Data transfer, Economic and social effects, Environmental technology, Performance, Triple Bottom Line, Value proposition, Ecosystems
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-50324DOI: 10.1016/j.technovation.2022.102660ISI: 000972831800001Scopus ID: 2-s2.0-85142365669OAI: oai:DiVA.org:sh-50324DiVA, id: diva2:1715558
Available from: 2022-12-02 Created: 2022-12-02 Last updated: 2023-06-13Bibliographically approved

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Oghazi, Pejvak

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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  • asciidoc
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