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Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-0216-8862
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0001-5150-7731
2023 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 19, p. 218-222Article in journal (Refereed) Published
Abstract [en]

This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013. We highlight two points where previous knowledge about nation branding and nation building must be rethought in light of the latest developments Firstly, nation branding is no longer exclusively an activity that is directed to an audience of foreign investors and tourists, but also toward the international field of politics. Simultaneously, it is also clearly directed toward a domestic audience-the citizens of Ukraine. Secondly, this means that there may no longer be any sharp distinction between nation building and nation branding-at least not in times of an ongoing armed conflict.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2023. Vol. 19, p. 218-222
Keywords [en]
Nation branding, Ukraine, Nation building, National identity
National Category
Media and Communications
Research subject
Baltic and East European studies
Identifiers
URN: urn:nbn:se:sh:diva-50109DOI: 10.1057/s41254-022-00277-zISI: 000863148400004Scopus ID: 2-s2.0-85139015584OAI: oai:DiVA.org:sh-50109DiVA, id: diva2:1705201
Funder
The Foundation for Baltic and East European StudiesAvailable from: 2022-10-21 Created: 2022-10-21 Last updated: 2023-06-13Bibliographically approved

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Bolin, GöranStåhlberg, Per

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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