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Mitt jag och min avatar: Identifikation och emotionella förbindelser genom spelkaraktärer i digitala spel
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Myself and my avatar : Identification and emotional connections through game characters in digital games (English)
Abstract [sv]

Emotionell design är ett fenomen som är relevant i samband med användarupplevelsen inom speldesign. Designers har möjlighet att utveckla en produkt som ger en större känslomässig upplevelse för användaren genom att ta hänsyn till emotionella förbindelser och känslor. I samband med den växande spelindustrin är det relevant för spelutvecklare att ta emotionella förbindelser till hänsyn. Då det är viktigt att förstå vart motivationen för spelandet ligger hos användaren. 

Denna studie har undersökt hur användare relaterar och identifierar sig med egenskapade karaktärer. Studien har utgått ifrån massiva onlinespel rollspel (eng. massive multiplayer online role-playing games, MMORPG) där sociala och emotionella förbindelser tas till hänsyn. Arbetet utvärderar också hur relationen mellan användare och avatar förefaller. Det kommer också att presenteras teorier som sammanställer datainsamlingen vilket presenteras och diskuteras. Slutligen redovisas ett resultat som bevisligen introducerar hur relationerna ser ut och varför det ser ut som det gör.

Abstract [en]

Emotional design is a phenomenon that is relevant in connection with the user experience in game design. Designers could develop a product that provides a more emotional experience for the user by taking emotional connections and emotions to consideration. With the growing gaming industry, it is relevant for game development to take emotional connections into consideration. During the process it is important to understand where the motivation for the game lies within the user. 

This study examined how users relate and identify with their own created characters. The study has been based on Massive Multiplayer Online Role-Playing Games (MMORPG) where social and emotional connections are observed. The work also evaluates how the relationship between the user and the avatar appears. Theories will also be presented that compile the data collection, which will be presented and discussed. Finally, the result is presented that demonstrably introduces what the relationship looks like and why it looks the way it does. 

Place, publisher, year, edition, pages
2020. , p. 54
Keywords [en]
Emotional connection, game characters, avatar, emotional design, social aspects, design.
Keywords [sv]
Emotionell förbindelse, användare, avatar, emotionell design, sociala aspekter, användarcentrerad design.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-44481OAI: oai:DiVA.org:sh-44481DiVA, id: diva2:1534485
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2021-03-10 Created: 2021-03-05 Last updated: 2021-03-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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