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Vi-skogens kommunikation om sin verksamhet till intressenter: - Retoriskanalys av bild och text
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

ABSTRACT

Vi-Agroforestry communication has been studied to see how they use communication as a tool to attract donors. The aim is to be able to contribute to shed some light on the importance of image and text as a unified communication. Its about acknowledge what the sender (aid organization) sends out to tell potential donors. It examines how the organization communicates the problems they want to solve, which method they want to solve it with and why their organization should be the preferred option before the interest is gone by the recipient. By examine the reliability (ethos), the emotional connection (pathos) and the factual conviction (logos) of the Vi Agroforestry communication it helps to understand the organizations way of communicate with their listeners.

The study examined Vi-Agroforestry communication through image and text. The author hopes to contribute to explore what an aid organization, like Vi-Agroforestry, choose to focus on regarding when they get to talk about their organization and their work. The organization has been analyzed based on the rhetorical basics to go on to see which framework they create their communications.

Abstract [sv]

SAMMANFATTNING

Vi-skogens kommunikation har studerats för att kunna se på hur de använder sig av kommunikation som verktyg för att locka givare. Förhoppningen är att kunna bidra med att öppna upp betydelsen av bild och text i sitt sammanhang vid kommunikation. Det handlar om vad avsändaren (biståndsorganisationen) skickar ut för att nå ut till potentiella givare. Det undersöks hur organisationen kommunicerar ut de problem som de vill lösa, vilken metod de vill lösa den med och varför just deras organisation ska vara det självklara alternativet innan intresset är borta hos mottagaren. Detta studeras med hjälp av att undersöka den tillförlitlighet (ethos), den känslomässig koppling (pathos) och den saklig övertygelse (logos) i Vi-skogens kommunikation.

Studien studerat Vi-skogens kommunikation genom bild och text. Författaren hoppas bidra med att undersöka vad en biståndsorganisation, som Vi-skogen, väljer att belysa och fokusera på när de själva får berätta om sin organisation och sitt arbete. Organisationen har analyserats utifrån de retoriska grunderna för att gå vidare för att se vilket ramverk de skapar sin kommunikation.

Place, publisher, year, edition, pages
2016. , 28 p.
Keyword [en]
Environmental communication, AID organisation, rhetorical analysis, storytelling, framing, Vi agroforestry
Keyword [sv]
Miljökommunikation, Biståndsorganisation, retorisk analys, storytelling, Ramverk, Vi-skogen
National Category
Media and Communications Earth and Related Environmental Sciences
Identifiers
URN: urn:nbn:se:sh:diva-31926OAI: oai:DiVA.org:sh-31926DiVA: diva2:1070940
Subject / course
Environment and development
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-02-06 Created: 2017-02-06Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf