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Title [sv]
Publiker i mediekonvergensens tid: Mediegenerationer i Estland och Sverige
Title [en]
Audiences in the Age of Media Convergence: Media Generations in Estonia and Sweden.
Abstract [en]
It is often argued that young people are among the first to adopt new media technologies, and that they are especially keen on taking on all new features connected with mobile technology and the Internet. In spite of this oft-repeated claim, one could suspect that since computers, mobile phones and other personal and digital media have become so widespread among large portions of the populations in the industrialised world, it might not be technology, per se, that distinguishes younger people from old, but rather the actual ways in which the media are used. One way to discuss this is in terms of media generations. It could be expected that generations that have grown up with different mediated experiences during their formative years will relate to media technology in varied ways. This project aims at analysing media use and perceptions of media use among three generations in Sweden and Estonia, in order to analyses if, and to what extent, media technologies and media genres contribute to the generational experience. The project focuses on three media generations: the radio/print generation (born in the 1930s), the TV generation (born in the 1950s), and the mobile technology generation (born in the 1980s). Access and usage patterns are researched, and the degree to which the three generations differ when it comes to their relations to digital media technology is discussed. The methodological approach is twofold: quantitatively, results from bi-annually conducted surveys that are representative for Swedish and Estonian media users are analysed. Qualitatively, a range of individual and focus group interviews will be carried out in the two national contexts. The project is led by Professor Göran Bolin, who works together with a doctoral candidate.
Publications (3 of 3) Show all publications
Bolin, G. (2014). Media generations: Objective and Subjective Media Landscapes and Nostalgia among Generations of Media Users. Participations, 11(2), 108-131
Open this publication in new window or tab >>Media generations: Objective and Subjective Media Landscapes and Nostalgia among Generations of Media Users
2014 (English)In: Participations, ISSN 1749-8716, E-ISSN 1749-8716, Vol. 11, no 2, p. 108-131Article in journal (Refereed) Published
Abstract [en]

This article discusses from an inter-cultural and inter-generational perspective the relationship between ‘objective’ media landscapes and how they are subjectively perceived among four different media generations. Based on a focus group study with media users in Sweden and Estonia of two tentative generations, the relationship between the ‘objective’ and ‘subjective’ media landscapes is analysed, as is how the landscapes produce nostalgia at the intersection of age, generation, life course and life situation. Based on the differences found in the cross-cultural and the cross-generational comparison, it is concluded that in relation to the formative years of the respondents, there are two different kinds of nostalgia produced: one individually based, focussing on childhood memories; and one social or collective, focussing on the formative years of the respondents.

Keywords
generation, media generations, media use, nostalgia, media landscapes, age, life course, life situation
National Category
Media and Communications
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-25290 (URN)1290/42/209 (Local ID)1290/42/209 (Archive number)1290/42/209 (OAI)
Funder
The Foundation for Baltic and East European Studies, 1290/42/209
Available from: 2014-11-25 Created: 2014-11-25 Last updated: 2019-08-29Bibliographically approved
Bolin, G. & Skogerbø, E. (2013). Age, Generation and the Media. Northern Lights, 11(1), 3-14
Open this publication in new window or tab >>Age, Generation and the Media
2013 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 11, no 1, p. 3-14Article in journal (Refereed) Published
National Category
Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-20345 (URN)10.1386/nl.11.1.3_2 (DOI)2-s2.0-84882394504 (Scopus ID)1290/42/209 (Local ID)1290/42/209 (Archive number)1290/42/209 (OAI)
Funder
The Foundation for Baltic and East European Studies, 1290/42/20911
Available from: 2013-12-05 Created: 2013-12-05 Last updated: 2019-08-29Bibliographically approved
Opermann, S. (2013). Understanding changing news media use: Generations and their media vocabulary. Northern Lights, 11(1), 123-146
Open this publication in new window or tab >>Understanding changing news media use: Generations and their media vocabulary
2013 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 11, no 1, p. 123-146Article in journal (Refereed) Published
Abstract [en]

The role that age and generation play in shaping patterns of (news) media consumption is a particularly significant issue in current media studies. By virtue of the interplay of the theoretical concept of generations and the critical study of language, the article, empirically rooted in the Estonian context, seeks to outline the ways in which language reflects some media-related practices and perspectives. Analysing qualitative data from focus groups conducted in autumn/winter 2011 among Estonian media users aged 16–72, the article attempts to shed light on the complex nature of the generational consciousness that manifests itself through interaction with people of the same age and with a socially shared framework in terms of the perception of news media’s role, as well as the adoption of novel forms of media and technologies. A specific focus is on four generations who reached their ‘formative age’ in one of four possible periods (1) the post-war period, (2) the Soviet period, (3) the period of restoration of national independence, and (4) the period of transformation into a democratic society and highly technologized media culture.  

Place, publisher, year, edition, pages
Bristol: Intellect Ltd., 2013
Keywords
age, Estonia, media generations, media use, media language, news media
National Category
Media Studies
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-20289 (URN)10.1386/nl.11.1.123_1 (DOI)2-s2.0-84890309929 (Scopus ID)1290/42/209 (Local ID)1290/42/209 (Archive number)1290/42/209 (OAI)
Funder
The Foundation for Baltic and East European Studies, 1290/42/209
Available from: 2013-12-02 Created: 2013-12-02 Last updated: 2019-08-29Bibliographically approved
Principal InvestigatorBolin, Göran
Coordinating organisation
Södertörn University
Funder
Period
2010-01-01 - 2012-12-31
Keywords [sv]
Östersjö- och Östeuropaforskning
Keywords [en]
Baltic and East European studies
National Category
Media StudiesCommunication Studies
Identifiers
DiVA, id: project:1881Project, id: A048-2009_OSS

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