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Title [sv]
Publiker i mediekonvergensens tid: Mediegenerationer i Estland och Sverige
Title [en]
Audiences in the Age of Media Convergence: Media Generations in Estonia and Sweden.
Abstract [en]
It is often argued that young people are among the first to adopt new media technologies, and that they are especially keen on taking on all new features connected with mobile technology and the Internet. In spite of this oft-repeated claim, one could suspect that since computers, mobile phones and other personal and digital media have become so widespread among large portions of the populations in the industrialised world, it might not be technology, per se, that distinguishes younger people from old, but rather the actual ways in which the media are used. One way to discuss this is in terms of media generations. It could be expected that generations that have grown up with different mediated experiences during their formative years will relate to media technology in varied ways. This project aims at analysing media use and perceptions of media use among three generations in Sweden and Estonia, in order to analyses if, and to what extent, media technologies and media genres contribute to the generational experience. The project focuses on three media generations: the radio/print generation (born in the 1930s), the TV generation (born in the 1950s), and the mobile technology generation (born in the 1980s). Access and usage patterns are researched, and the degree to which the three generations differ when it comes to their relations to digital media technology is discussed. The methodological approach is twofold: quantitatively, results from bi-annually conducted surveys that are representative for Swedish and Estonian media users are analysed. Qualitatively, a range of individual and focus group interviews will be carried out in the two national contexts. The project is led by Professor Göran Bolin, who works together with a doctoral candidate.
Publications (6 of 6) Show all publications
Opermann, S. (2014). Generational Use of News Media in Estonia: Media Access, Spatial Orientations and Discursive Characteristics of the News Media. (Doctoral dissertation). Huddinge: Södertörns högskola
Open this publication in new window or tab >>Generational Use of News Media in Estonia: Media Access, Spatial Orientations and Discursive Characteristics of the News Media
2014 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

Contemporary media research highlights the importance of empirically analysing the relationships between media and age, changing user patterns over the life course, and generational experiences within media discourse beyond the widely hyped buzz terms such as the ‘digital natives’, ‘Google generation’, and other digitally and technologically capable generation groups. This doctoral thesis seeks to define the ‘repertoires’ of news media that different generations use to obtain topical information and create their ‘media space’. It contributes to the development of a framework within which to analyse generational features in news audiences by putting the main focus on the cultural view of generations. This perspective was first introduced by Karl Mannheim in 1928. Departing from his legacy, generations can be better conceived as social formations that are built on self-identification, rather than equally distributed cohorts. With the purpose of discussing the emergence of various ‘audiencing’ patterns from the perspectives of age, life course and generational identity, the thesis presents Estonia – a post-Soviet Baltic state – as an empirical example of a transforming society with a dynamic media landscape which is witnessing the expanding impact of new media and a shift to digitisation.The thesis is based on data from two nationally representative cross-section surveys on media use and media attitudes (conducted during the 2002-2012 period) and focus group discussions, that are used to map similarities and differences among five generation cohorts born between 1932 and 1997 with regard to the access and use of the established news media, thematic preferences and spatial orientations of media use, and discursive approach to news formats.

The findings demonstrate remarkable differences between the cohorts, suggesting that they could be merged into three main groups that represent the prevailing types of relations with the news media. Yet, the study also reveals that attitudes and behaviour (including media behaviour), are not necessarily divided by year of birth, but are more and more dispersed along individualised interests and preferences.

Place, publisher, year, edition, pages
Huddinge: Södertörns högskola, 2014. p. 329
Series
Södertörn Doctoral Dissertations, ISSN 1652-7399 ; 96
Keywords
generation, media use, media repertoires, media landscapes, news consumption, age, life course, social space, Estonia
National Category
Communication Studies
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-24631 (URN)1429/22/2009 (Local ID)978-91-87843-06-8 (ISBN)1429/22/2009 (Archive number)1429/22/2009 (OAI)
Public defence
2014-10-17, Room MB 503, Alfred Nobels allé 7, Flemingsberg, Huddinge, 13:00 (English)
Opponent
Supervisors
Funder
The Foundation for Baltic and East European Studies, A048-2009
Available from: 2014-09-26 Created: 2014-09-21 Last updated: 2023-04-03Bibliographically approved
Bolin, G. (2014). Media generations: Objective and Subjective Media Landscapes and Nostalgia among Generations of Media Users. Participations, 11(2), 108-131
Open this publication in new window or tab >>Media generations: Objective and Subjective Media Landscapes and Nostalgia among Generations of Media Users
2014 (English)In: Participations, E-ISSN 1749-8716, Vol. 11, no 2, p. 108-131Article in journal (Refereed) Published
Abstract [en]

This article discusses from an inter-cultural and inter-generational perspective the relationship between ‘objective’ media landscapes and how they are subjectively perceived among four different media generations. Based on a focus group study with media users in Sweden and Estonia of two tentative generations, the relationship between the ‘objective’ and ‘subjective’ media landscapes is analysed, as is how the landscapes produce nostalgia at the intersection of age, generation, life course and life situation. Based on the differences found in the cross-cultural and the cross-generational comparison, it is concluded that in relation to the formative years of the respondents, there are two different kinds of nostalgia produced: one individually based, focussing on childhood memories; and one social or collective, focussing on the formative years of the respondents.

Keywords
generation, media generations, media use, nostalgia, media landscapes, age, life course, life situation
National Category
Media and Communications
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-25290 (URN)1290/42/209 (Local ID)1290/42/209 (Archive number)1290/42/209 (OAI)
Funder
The Foundation for Baltic and East European Studies, A048-2009
Available from: 2014-11-25 Created: 2014-11-25 Last updated: 2024-03-14Bibliographically approved
Bolin, G. & Skogerbø, E. (2013). Age, Generation and the Media. Northern Lights, 11(1), 3-14
Open this publication in new window or tab >>Age, Generation and the Media
2013 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 11, no 1, p. 3-14Article in journal (Refereed) Published
National Category
Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-20345 (URN)10.1386/nl.11.1.3_2 (DOI)2-s2.0-84882394504 (Scopus ID)1290/42/209 (Local ID)1290/42/209 (Archive number)1290/42/209 (OAI)
Funder
The Foundation for Baltic and East European Studies, A048-2009
Available from: 2013-12-05 Created: 2013-12-05 Last updated: 2022-07-04Bibliographically approved
Bolin, G. (Ed.). (2013). Northern Lights: [Special Issue:] Age, Generation and the Media. Intellect Ltd.
Open this publication in new window or tab >>Northern Lights: [Special Issue:] Age, Generation and the Media
2013 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Intellect Ltd., 2013. p. 193
National Category
Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-20346 (URN)
Funder
The Foundation for Baltic and East European Studies, A048-2009
Note

Northern Lights: Film & Media Studies Yearbook. Special Issue: Age, Generation and the Media, 2013, v. 11, issue 1

Available from: 2013-12-05 Created: 2013-12-05 Last updated: 2022-07-04Bibliographically approved
Opermann, S. (2013). Understanding changing news media use: Generations and their media vocabulary. Northern Lights, 11(1), 123-146
Open this publication in new window or tab >>Understanding changing news media use: Generations and their media vocabulary
2013 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 11, no 1, p. 123-146Article in journal (Refereed) Published
Abstract [en]

The role that age and generation play in shaping patterns of (news) media consumption is a particularly significant issue in current media studies. By virtue of the interplay of the theoretical concept of generations and the critical study of language, the article, empirically rooted in the Estonian context, seeks to outline the ways in which language reflects some media-related practices and perspectives. Analysing qualitative data from focus groups conducted in autumn/winter 2011 among Estonian media users aged 16–72, the article attempts to shed light on the complex nature of the generational consciousness that manifests itself through interaction with people of the same age and with a socially shared framework in terms of the perception of news media’s role, as well as the adoption of novel forms of media and technologies. A specific focus is on four generations who reached their ‘formative age’ in one of four possible periods (1) the post-war period, (2) the Soviet period, (3) the period of restoration of national independence, and (4) the period of transformation into a democratic society and highly technologized media culture.  

Place, publisher, year, edition, pages
Bristol: Intellect Ltd., 2013
Keywords
age, Estonia, media generations, media use, media language, news media
National Category
Media Studies
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-20289 (URN)10.1386/nl.11.1.123_1 (DOI)2-s2.0-84890309929 (Scopus ID)1290/42/209 (Local ID)1290/42/209 (Archive number)1290/42/209 (OAI)
Funder
The Foundation for Baltic and East European Studies, A048-2009
Available from: 2013-12-02 Created: 2013-12-02 Last updated: 2022-07-04Bibliographically approved
Bolin, G. (2012). Mobilanvändning och nya medier. In: Weibull, Lennart ; Oscarsson, Henrik ; Bergström, Annika (Ed.), I framtidens skugga: fyrtiotvå kapitel om politik, medier och samhälle : SOM-undersökningen 2011 (pp. 459-467). Göteborg: SOM-institutet
Open this publication in new window or tab >>Mobilanvändning och nya medier
2012 (Swedish)In: I framtidens skugga: fyrtiotvå kapitel om politik, medier och samhälle : SOM-undersökningen 2011 / [ed] Weibull, Lennart ; Oscarsson, Henrik ; Bergström, Annika, Göteborg: SOM-institutet , 2012, p. 459-467Chapter in book (Other academic)
Place, publisher, year, edition, pages
Göteborg: SOM-institutet, 2012
Series
SOM-rapport, ISSN 0284-4788 ; 56
Keywords
mobiltelefoni, nya medier, medier, generationer
National Category
Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-16963 (URN)1290/42/20911 (Local ID)978-91-89673-24-3 (ISBN)1290/42/20911 (Archive number)1290/42/20911 (OAI)
Funder
The Foundation for Baltic and East European Studies, A048-2009
Available from: 2012-08-26 Created: 2012-08-26 Last updated: 2022-07-04Bibliographically approved
Principal InvestigatorBolin, Göran
Coordinating organisation
Södertörn University
Funder
Period
2010-01-01 - 2012-12-31
Keywords [sv]
Östersjö- och Östeuropaforskning
Keywords [en]
Baltic and East European studies
National Category
Media StudiesCommunication Studies
Identifiers
DiVA, id: project:1881Project, id: A048-2009_OSS

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