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Title [sv]
Igenkännbarhetens diskurs: social kommunikation och samhällsomvandling 1730-1830
Title [en]
The Discourse of Recognizability: Social Communication and the Transformation of Society 1730-1830
Abstract [sv]
The aim of the project is to shed new light on the dissolution of the pre-modern conception of society, in Sweden 1730-1830, by scrutinizing the discourse of recognizability - recognizability regarded as a prerequisite of all pre-modern societies based on a hierarchic order, since that order must be visible. The purpose is to map how recognizability came to be challenged, reinterpreted and weakened by new social behaviors, in the light of the transformation of patterns of consumption, by modern research referred to as the consumer revolution. The object of study is the publicly articulated reaction against the novelties: the mobilization of a rhetoric that presents recognizability as self-evident, natural and necessary. As a growing number of Swedes, through the development of markets, an increased supply of goods, and changing consumer patterns, were given the possibility to challenge the recognizability of the old regime, this reaction continuously changed its character. This development is captured through an analysis of five factors important to the public debate on social life, consumption and social communication: 1) the rhetoric being used, i.e. language, stereotypes, symbols and images; 2) the groups or individuals being targeted in the discourse, 3) the specific behaviors being criticized, 4) the physical locations where these behaviors were claimed to take place, and 5) the agents producing discourse and the arenas on which they acted.
Principal InvestigatorRunefelt, Leif
Coordinating organisation
Södertörn University
2011-01-01 - 2013-12-31
DiVA, id: project:1849Project, id: 2010-01411_VR

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