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Title [sv]
Sveriges utmaningar och möjligheter inom medicinturism
Abstract [sv]
Medicinturism är ett relativt nytt och outforskat område. Den är både en utmaning och en möjlighet för befintliga sjukvårdssystem och antas växa ännu snabbare globalt än turismen (Rulle 2008). Medicinturism definieras som att resa utomlands i syftet att få vård och är en starkt expanderande bransch (Reed 2008). Sjukvården internationaliseras. Alltfler patienter reser långt för att få medicinsk vård utomlands (Connell 2006). Medicinturismen ökar av flera skäl: En allt äldre befolkning med ökande vårdbehov i rika länder, informationssamhället skapar nya nätverk, människors livsstil ändras och viljan att vårdas internationellt ökar. Sjukvården brottas med långa väntetider och höga kostnader (Garcia-Altes 2005). Tre huvudkategorier av medicinturism är att patienter från rika länder söker billigare vård utomlands,att patienter reser till länder där mer avancerad vård ges samt att länder, såsom i EU, ingår avtal om fri tillgång till vård för sina medborgare. Detta har lett till en framväxande global konkurrens inom vårdindustrin (Herrick 2007). Vi skall analysera Sveriges utvecklingsmöjligheter och potential för svenska företag och vårdorganisationer inom medicinturism. Vi undersöker hur andra länder har gjort, inte minst i kommunikationshänseende där språkets roll för patientens tillit till vårdgivaren i hela vårdprocessen från marknadsföring via operation till eftervård studeras. Vårdpersonal, forskare samt företag och organisationer inom vårdsektorn intervjuas.
Publications (4 of 4) Show all publications
Borg, E., Ljungbo, K. & Harris, C. (2015). Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study. In: : . Paper presented at APac CHRIE 13th Annual Conference, Auckland, New Zealand.
Open this publication in new window or tab >>Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study
2015 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Abstract: This paper focuses on contemporary applications of hospitality expertise, concepts and training to the management of hospitals. When viewed at one end of the Product-Service Continuum, traditional hospitals may be argued to resemble a factory assembly line where medical treatments are produced as rationally as possible. However, given the complexities of job roles, variability of personal relationships, perishability of beds, and intangibilities associated with patient experiences, hospitals are nowadays increasingly being perceived and managed as services, where the service is provided to individual patients. By defining the hospital as a service provider new insights into how individual care is offered from different service industries can shed new light on the treatment of hospitalized patients. We have studied service systems in hospital settings. The paper seeks to demonstrate the ways in which hospitals are using expertise and training from organizations within the hospitality sector across the whole hospital organisation. Research presented from 3 international high-end hospitals shows that intensive care and nutrition treatment are seen as examples of areas in which a service orientation can potentially improve treatment outcome. Our method is a qualitative tri-continental case study with semi-structured interviews from three countries, the United States, Sweden and Singapore.

Keywords
health care, hospitality, hospitals, hospitel, service, medical tourism
National Category
Social Sciences Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-27976 (URN)2394/42/2012 (Local ID)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
APac CHRIE 13th Annual Conference, Auckland, New Zealand
Available from: 2015-07-27 Created: 2015-07-27 Last updated: 2019-08-29Bibliographically approved
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing Process of Medical Tourism. In: Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos (Ed.), Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment: . Paper presented at 8th Annual Conference of the EuroMed Academy of Business,Verona, Italy, 16-18 September, 2015 (pp. 2157-2159). EuroMed Press
Open this publication in new window or tab >>The marketing Process of Medical Tourism
2015 (English)In: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment / [ed] Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos, EuroMed Press , 2015, p. 2157-2159Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
EuroMed Press, 2015
National Category
Business Administration
Research subject
Other research area
Identifiers
urn:nbn:se:sh:diva-31104 (URN)2394/42/2012 (Local ID)978-9963-711-37-6 (ISBN)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
8th Annual Conference of the EuroMed Academy of Business,Verona, Italy, 16-18 September, 2015
Funder
Ragnar Söderbergs stiftelse
Available from: 2016-11-09 Created: 2016-11-09 Last updated: 2019-08-29Bibliographically approved
Borg, E., Kirsch, F.-M. & Ljungbo, K. (2014). Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister. In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg: . Paper presented at Konferenz Medizintourismus in Sankt Augustin, September 12, 2013 (pp. 99-111). Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft
Open this publication in new window or tab >>Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister
2014 (German)In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg, Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft , 2014, p. 99-111Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft, 2014
Series
Schriftenreihe des Fachbereichs Wirtschaft Sankt Augustin, ISSN 1610-4617 ; 34
National Category
Economics and Business
Identifiers
urn:nbn:se:sh:diva-20237 (URN)2394/42/2012 (Local ID)3-938169-31-1 (ISBN)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
Konferenz Medizintourismus in Sankt Augustin, September 12, 2013
Available from: 2013-11-25 Created: 2013-11-25 Last updated: 2019-08-29Bibliographically approved
Borg, E., Gratzer, K. & Ljungbo, K. (2014). Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe. In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014): . Paper presented at 4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014. (pp. 47-50). Singapore: GSTF
Open this publication in new window or tab >>Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe
2014 (English)In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014), Singapore: GSTF , 2014, p. 47-50Conference paper, Published paper (Refereed)
Abstract [en]

The health service industry is becoming increasingly internationalized. People are travelling increasingly longer distances for medical treatment. A new rapidly expanding medical tourism industry has emerged. For health service providers to compete they have to specialize and become more innovative. These innovative strategies are not limited to technical innovation, but also organizational- and service-related innovations. Treatment costs which influence the price paid for treatment are becoming a major factor influencing competition. We have looked at recent changes made within the European health care sector, to find evidence of a new innovative climate for the provision of medical treatment to patients. The emergence of Centers of Excellence is an example of responses to a new competitive climate in a global industry.

Place, publisher, year, edition, pages
Singapore: GSTF, 2014
Series
International Conference on Business Strategy and Organizational Behaviour (BizStrategy). Proceeding, ISSN 2251-1970
Keywords
Center of Excellence, Globalization, Innovation, Medical Tourism, Specialization, The European Union
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-24292 (URN)10.5176/2251-1970_BizStrategy14.06 (DOI)2394/42/2012 (Local ID)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014.
Available from: 2014-07-21 Created: 2014-07-21 Last updated: 2019-08-29Bibliographically approved
Principal InvestigatorBorg, Erik A.
Coordinating organisation
Södertörn University
Funder
Period
2013-01-01 - 2015-12-31
National Category
Business Administration
Identifiers
DiVA, id: project:1799Project, id: E17/12_RS

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