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Tittel [en]
Media, Communication, and the Social Performance of Environmentalism: Comparing Ecological Collectives on Two Sides of the Baltic Sea.
Abstract [en]
Scholars often treat environmentalism as a hard-science concern. But environmental change necessarily involves human thoughts and actions. If environmental degradation is to be curtailed, we must understand how humans conceive of and communicate about nature, how they can be motivated, collectively, to act, and what pre-existing social roles might influence their actions – fields in which humanists excel. In this project, humanists analyse the functioning of three different ecological forums. Gender scholar Robert Hamrén focuses on a collective created by face-to-face communication: the activist group Klimax, currently conducting on-site environmentalist struggle against Swedish Vattenfall’s acquisition of German coal-burning plants. His interviews and participatory field-work will investigate how masculine ideals, emotions, and “environmentalist” life-styles combine to create ecological activists. Media analyst Heike Graf turns to another type of collective. Her study focuses on computer-mediated communication, in a comparison of Swedish and German ecological gardening blogs. How do such blogs use appeals to emotions, rituals and bodies, to enculture readers into an imagined ecological community? Finally, historian Madeleine Hurd looks at newspapers’ imagined communities, in a study of German and Swedish eco-nationalist discourse. Like Graf, she analyses how media uses rituals and emotions to invite “ecological performances - in this case, nationalist and hypermasculine; like Hamrén, she is interested in the intersection of masculinity and environmentalism. These three studies’ shared Swedish-German comparative focus, and their common ground in discourse, performance, enculturation and new social movement theory, will increase understanding of how environmentalist behaviour works: how different communication forums create different collectives, how these can be used to promote “ecological” performances and social roles, and how these, finally, might draw strength from or conflict with other social roles, in the two Baltic countries of Germany and Sweden.
Publikasjoner (3 av 3) Visa alla publikasjoner
Graf, H. (2014). From Wasteland to Flower Bed: Ritual in the Website Communication of Urban Activist Gardeners. Culture Unbound: Journal of Current Cultural Research, 6(23), 451-471
Åpne denne publikasjonen i ny fane eller vindu >>From Wasteland to Flower Bed: Ritual in the Website Communication of Urban Activist Gardeners
2014 (engelsk)Inngår i: Culture Unbound: Journal of Current Cultural Research, E-ISSN 2000-1525, Vol. 6, nr 23, s. 451-471Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The goal of this article is to explore the website communication of urban activist gardeners by focusing on the concept of ritual as a heuristic category. In contrast to the majority of those doing research on ritual, I use a systems-theoretical approach in applying the concept of ritual to communication processes. I explore the role played by ritual in communication in order to answer questions such as, “What is specifically unique about the ritual mode of communicating?” and, following from this, “What function do these rituals serve in communication?” My subject, urban garden activism, is thus addressed from the perspective of media- and communication research.

First, I briefly describe urban activist gardening and how communication is usually structured on their websites. Second, I present an outline of some theories and concepts of communication and ritual within media studies, and give a brief account of the systems-theoretical approach that I use. Third, I define some areas of ritual – that is, ritualized patterns of communication found in the urban activist gardeners’ empirical material – so as to provide answers regarding the means and function of ritual in communication.

sted, utgiver, år, opplag, sider
Linköping University Electronic Press, 2014
Emneord
Ritual, communication, systems theory, urban activist gardening
HSV kategori
Forskningsprogram
Kritisk kulturteori; Östersjö- och Östeuropaforskning
Identifikatorer
urn:nbn:se:sh:diva-23360 (URN)10.3384/cu.2000.1525.146451 (DOI)1294/42/2009 (Lokal ID)1294/42/2009 (Arkivnummer)1294/42/2009 (OAI)
Forskningsfinansiär
The Foundation for Baltic and East European Studies, A037-2009
Tilgjengelig fra: 2014-04-25 Laget: 2014-04-25 Sist oppdatert: 2024-07-04bibliografisk kontrollert
Graf, H. (2013). ”Another world is plantable”: Urban activist gardeners’ communicative action. In: COCE 2013: Abstracts. Paper presented at 12th biennial Conference on Communication and Environment (COCE), Uppsala 6-10 June 2013 (pp. 20).
Åpne denne publikasjonen i ny fane eller vindu >>”Another world is plantable”: Urban activist gardeners’ communicative action
2013 (engelsk)Inngår i: COCE 2013: Abstracts, 2013, s. 20-Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

Urban activist gardening can take many forms and is practiced in cities all over the world from community gardens on vacant lots, that is, the cultivation of what is considered to be neglected land , to the cultivation of tree pits, and to moss graffiti on rocks, logs, pots or statuary. Without communicating these actions, we did not know anything about these movements. For instance, mass media has taken up this issue of transformation in several contributions. Most of the people know about it via mass media, that has frequently taken up activist gardening in cities. However, this paper explores how urban activist gardener themselves communicate their actions on websites. What are the selection criteria for dissemination information on their activities? How do they try to open up for participation for the “right” people?

Emneord
environmental communication, garden activists
HSV kategori
Forskningsprogram
Miljövetenskapliga studier; Östersjö- och Östeuropaforskning
Identifikatorer
urn:nbn:se:sh:diva-20150 (URN)1294/42/2009 (Lokal ID)1294/42/2009 (Arkivnummer)1294/42/2009 (OAI)
Konferanse
12th biennial Conference on Communication and Environment (COCE), Uppsala 6-10 June 2013
Forskningsfinansiär
The Foundation for Baltic and East European Studies, A037-2009
Tilgjengelig fra: 2013-11-10 Laget: 2013-11-10 Sist oppdatert: 2021-04-27bibliografisk kontrollert
Graf, H. (2012). Examining Garden Blogs as a Communication System. International Journal of Communication (6), 2758-2779
Åpne denne publikasjonen i ny fane eller vindu >>Examining Garden Blogs as a Communication System
2012 (engelsk)Inngår i: International Journal of Communication, E-ISSN 1932-8036, nr 6, s. 2758-2779Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The blogosphere supports an interpersonal meaning production process by providing the space and opportunities for communication through the circulation and discussion oftopics. Using systems theory, as developed by Niklas Luhmann, I explore how garden bloggers issue invitations to communicate by studying their selection process from all possible entries and images. I examine the selection criteria for posting an entry and especially look at Swedish and German garden blogs to study “ordinary” people’s relations in the blogosphere from the perspective of sharing opinions, impressions, and emotions about their garden environment. As a result, the selection criteria of novelty, values, identification, conflicts, visuality, and sociality are revealed. A communicative culture of approval, admiration, and respect, which promotes emotional ties and strengthens the feeling of common concerns in the blogosphere, is noticeably present.

Emneord
Domestic blogs, communication, systems theory, gardening
HSV kategori
Forskningsprogram
Kritisk kulturteori; Östersjö- och Östeuropaforskning
Identifikatorer
urn:nbn:se:sh:diva-17679 (URN)000311216100010 ()1294/42/2009 (Lokal ID)1294/42/2009 (Arkivnummer)1294/42/2009 (OAI)
Forskningsfinansiär
The Foundation for Baltic and East European Studies, A037-2009
Tilgjengelig fra: 2012-12-16 Laget: 2012-12-16 Sist oppdatert: 2022-05-10bibliografisk kontrollert
Principal InvestigatorGraf, Heike
Co-InvestigatorHurd, Madeleine
Koordinerande organisasjon
Södertörns högskola
Forskningsfinansiär
Tidsperiod
2010-01-01 - 2012-12-31
Emneord [sv]
Östersjö- och Östeuropaforskning
Emneord [en]
Baltic and East European studies
HSV kategori
Media StudiesGender Studies
Identifikatorer
DiVA, id: project:1876Prosjekt id: A037-2009_OSS

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