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Oghazi, Pejvak
Publications (10 of 47) Show all publications
Cenamor, J., Parida, V., Oghazi, P., Pesämaa, O. & Wincent, J. (2019). Addressing dual embeddedness: The roles of absorptive capacity and appropriability mechanisms in subsidiary performance. Industrial Marketing Management, 78, 239-249
Open this publication in new window or tab >>Addressing dual embeddedness: The roles of absorptive capacity and appropriability mechanisms in subsidiary performance
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2019 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 78, p. 239-249Article in journal (Refereed) Published
Abstract [en]

This study examines how subsidiaries can manage dual embeddedness with both local partners and a multinational enterprise. Specifically, we examine the role of absorptive capacity and appropriability mechanisms on subsidiary performance. We analyse how absorptive capacity and appropriability enable subsidiaries to successfully address knowledge challenges related to internal and external networks. We conducted an empirical analysis on a sample of 165 subsidiaries. Our results suggest that absorptive capacity has a direct, positive effect on subsidiary performance, which is greater in emerging countries. The study also found an indirect effect of absorptive capacity on subsidiary performance, which is mediated through appropriability mechanisms. These findings extend the literature on international networks, dual embeddedness and absorptive capacity.

Keywords
Dual embeddedness, Absorptive capacity, Appropriability mechanisms, Emerging countries
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-32988 (URN)10.1016/j.indmarman.2017.06.002 (DOI)000466451500020 ()2-s2.0-85021130911 (Scopus ID)
Available from: 2017-06-29 Created: 2017-06-29 Last updated: 2019-06-10Bibliographically approved
Kohtamäki, M., Parida, V., Oghazi, P., Gebauer, H. & Baines, T. (2019). Digital servitization business models in ecosystems: A theory of the firm. Journal of Business Research, 104, 380-392
Open this publication in new window or tab >>Digital servitization business models in ecosystems: A theory of the firm
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2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 104, p. 380-392Article in journal (Refereed) Published
Abstract [en]

This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, organizational identity, and the transaction cost approach) to understand digital servitization business models of firms in the context of ecosystems. Digitalization transforms the business models of solution providers and shapes their firm boundary decisions as they develop digital solutions across organizational boundaries within ecosystems such as harbors, mines, and airports. Thus, digitalization not only affects individual firms' business models but also requires the alignment of the business models of other firms within the ecosystem. Hence, business models in digital servitization should be viewed from an ecosystem perspective. Based on a rigorous literature review, we provide suggestions for future research on digital servitization business models within ecosystems.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Business model innovation, Digital servitization, Digitalization, Ecosystems, Firm boundaries, Industry 4.0, Platforms and sustainability, Product-service systems (PSS)
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-38678 (URN)10.1016/j.jbusres.2019.06.027 (DOI)000484647500030 ()2-s2.0-85067656645 (Scopus ID)
Available from: 2019-08-06 Created: 2019-08-06 Last updated: 2019-10-10Bibliographically approved
Hultman, M., Ulusoy, S. & Oghazi, P. (2019). Drivers and outcomes of political candidate image creation: The role of social media marketing. Psychology & Marketing, 36(12), 1226-1236
Open this publication in new window or tab >>Drivers and outcomes of political candidate image creation: The role of social media marketing
2019 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 36, no 12, p. 1226-1236Article in journal (Refereed) Published
Abstract [en]

The study examines the role of social media marketing (SMM) activities and the influence of perceived candidate image in building voter-candidate relationship equity within the context of United Kingdom (UK) politics. Drawing from branding literature and social identity theory the article further investigates the role of candidate image as a mediator between SMM and voter-candidate relationship equity, whilst also testing the moderating effect of political ideologies. Survey results from 235 young UK voters indicate that while all SMM activities appears to positively influence the perceived candidate image, not all SMM variables directly relate to relationship equity. The relationship rather appears to be an indirect one, mediated through the political candidate's image. Surprisingly, political ideology also does not appear to moderate the connection between candidate image and voter-candidate relationship equity. The study findings highlight the growing importance of SMM activities and candidate image in political contexts, providing insights for political campaigners.

Place, publisher, year, edition, pages
John Wiley & Sons, 2019
Keywords
candidate image, political marketing, relationship equity, social media marketing, United Kingdom
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-39278 (URN)10.1002/mar.21271 (DOI)000489438800001 ()2-s2.0-85073970358 (Scopus ID)
Available from: 2019-10-31 Created: 2019-10-31 Last updated: 2019-11-04Bibliographically approved
Manikas, A. S., Patel, P. C. & Oghazi, P. (2019). Dynamic capital asset accumulation and value of intangible assets: An operations management perspective. Journal of Business Research, 103, 119-129
Open this publication in new window or tab >>Dynamic capital asset accumulation and value of intangible assets: An operations management perspective
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 103, p. 119-129Article in journal (Refereed) Published
Abstract [en]

Extending the dynamic resource accumulation framework to operations management, we propose that the stock of younger capital assets and flow of capital assets are positively associated with the value of intangible assets, an increasingly predominant basis of competitive advantage. Based on a sample of 1390 manufacturing firms representing 8255 firm-year observations, the stock of younger capital assets was positively related to the value of intangible assets, an association that was strengthened by higher inventory efficiency. However, we also found that the flow of capital assets is negatively related to the value of intangible assets, an association that is further exacerbated by high production efficiency. Our findings explain how operations management could play an important role in influencing the intangible asset value of manufacturing firms.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Capital assets, Operations management, Stock and flow of assets, Intangible assets
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-38474 (URN)10.1016/j.jbusres.2019.06.014 (DOI)000484644400011 ()2-s2.0-85067429564 (Scopus ID)
Available from: 2019-06-25 Created: 2019-06-25 Last updated: 2019-10-10Bibliographically approved
Anokhin, S., Wincent, J., Parida, V., Chistyakova, N. & Oghazi, P. (2019). Industrial clusters, flagship enterprises and regional innovation. Entrepreneurship and Regional Development, 31(1-2), 104-118
Open this publication in new window or tab >>Industrial clusters, flagship enterprises and regional innovation
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2019 (English)In: Entrepreneurship and Regional Development, ISSN 0898-5626, E-ISSN 1464-5114, Vol. 31, no 1-2, p. 104-118Article in journal (Refereed) Published
Abstract [en]

For a sample of all 88 counties in the State of Ohio over a 5-year period, this study documents the effect of flagship enterprises and concentrated industrial clusters on regional innovation. Consistent with the agglomeration arguments and the knowledge spillover theory of entrepreneurship, both appear to affect regional innovation positively. Additionally, regional educational attainment positively moderates the effect of industrial clusters on innovation. At the same time, flagship enterprises primarily affect regional innovation in regions with low education levels. Results are obtained with the help of conservative econometric techniques and are robust to the choice of alternative dependent variables and estimators. The findings have major policy implications and provide insights into alternative routes to encouraging regional innovation. 

Place, publisher, year, edition, pages
Routledge, 2019
Keywords
entrepreneurship, flagship enterprises, Industrial clusters, knowledge spillover, regional innovation
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-36738 (URN)10.1080/08985626.2018.1537150 (DOI)000454085300007 ()2-s2.0-85055527779 (Scopus ID)
Note

Funder: Russian Foundation for Basic Research under Grant No. 18-010-01123.

Available from: 2018-11-12 Created: 2018-11-12 Last updated: 2019-01-10Bibliographically approved
Vakulenko, Y., Oghazi, P. & Hellström, D. (2019). Innovative framework for self-service kiosks: Integrating customer value knowledge. Journal of Innovation & Knowledge, 4(4), 262-268
Open this publication in new window or tab >>Innovative framework for self-service kiosks: Integrating customer value knowledge
2019 (English)In: Journal of Innovation & Knowledge, ISSN 2444-569X, Vol. 4, no 4, p. 262-268Article in journal (Refereed) Published
Abstract [en]

This study reveals different types of self-service kiosk customer value and synthesizes the self-service kiosk customer value framework, which includes four value groups and three types of customer value elements. The study also reveals gaps which stem from the inconsistency and fragmented nature of previous research on customer value in self-service kiosks. Based on the review of relevant literature and analysis of the systematically selected articles, the findings provide a basis for future investigations into service science and support manager decision making during the stages of consideration, implementation, and improvement of self-service kiosk networks. This study provides a comprehensive inventory of self-service kiosk customer value and its elements.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Self-service technology, Self-service kiosk, Customer value
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-38684 (URN)10.1016/j.jik.2019.06.001 (DOI)2-s2.0-85073698888 (Scopus ID)
Projects
Parcel locker in urban-, rural areas at workplaces and at authorities
Funder
Vinnova, 2015-03563
Available from: 2019-08-06 Created: 2019-08-06 Last updated: 2019-11-04Bibliographically approved
Mostaghel, R., Oghazi, P., Patel, P. C., Parida, V. & Hultman, M. (2019). Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective. Journal of Business Research, 101, 597-606
Open this publication in new window or tab >>Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective
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2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 101, p. 597-606Article in journal (Refereed) Published
Abstract [en]

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Keywords
Market intelligence quality, Supply-chain, Coordination, Sweden
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-37855 (URN)10.1016/j.jbusres.2019.02.058 (DOI)000473379000058 ()2-s2.0-85062679697 (Scopus ID)
Available from: 2019-03-12 Created: 2019-03-12 Last updated: 2019-08-05Bibliographically approved
Martínez-Climent, C., Costa-Climent, R. & Oghazi, P. (2019). Sustainable Financing through Crowdfunding. Sustainability, 11(3), Article ID 934.
Open this publication in new window or tab >>Sustainable Financing through Crowdfunding
2019 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 11, no 3, article id 934Article in journal (Refereed) Published
Abstract [en]

The phenomenon of crowdfunding has been widely studied, while the sustainability of crowdfunded ventures is attracting growing interest from academia and society. In light of this interest, we conducted bibliometric analysis to study the relationship between crowdfunding and crowdfunded ventures’ sustainability orientation. We analyzed the number of publications, type of publications, and most productive countries, journals, and authors. We also analyzed the most cited articles and examined their approach to sustainability and crowdfunding. The results suggested that a sustainability orientation could bring about change in the current financial and environmental system.

Keywords
crowdfunding, sustainability, social, environmental
National Category
Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:sh:diva-37721 (URN)10.3390/su11030934 (DOI)000458929500379 ()2-s2.0-85061478105 (Scopus ID)
Available from: 2019-02-20 Created: 2019-02-20 Last updated: 2019-03-12Bibliographically approved
Hjort, K., Hellström, D., Karlsson, S. & Oghazi, P. (2019). Typology of practices for managing consumer returns in internet retailing. International Journal of Physical Distribution & Logistics Management, 49(7), 767-790
Open this publication in new window or tab >>Typology of practices for managing consumer returns in internet retailing
2019 (English)In: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 49, no 7, p. 767-790Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this paper is to explore, describe and categorise practices of managing product returns empirically in internet retailing. Design/methodology/approach: A multiple case study was conducted involving 12 e-commerce firms and 4 logistics service providers. An integrative data collection approach of semi-structured interviews, documentation and observations was used to gain comprehensive managerial and operational descriptions of returns management (RM) processes. Findings: The findings show inconsistent RM processes, with a plethora of practices implemented and organised differently across firms. RM processes are ambiguous; their design is a result of incremental changes over time, lacking strategy and goals. There is a mismatch between how they are described and understood in the literature and how they are actually used. Practices in gatekeeping, avoidance and reverse logistics are defined and categorised. These serve as a typology of practices for managers to (re)consider, along with 15 propositions on how RM is practised. Research limitations/implications: The range of RM practices and the processes reflect a lack of scholarly attention and strategic view. Research is needed to develop clear goals on how the RM process can be better aligned with business strategies. Practical implications: The typology of practices is a benchmark for internet retailers in their design of efficient RM processes. Originality/value: Systematic and empirical research on RM is scarce compared to forward management. The study bridges this gap as one of the first to describe RM practices in depth, define service as a key activity, and identify a mismatch between theory and practice.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
Avoidance, Case study, Consumer returns, Gatekeeping, Internet retailing, Returns management, Reverse logistics, Service
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-38775 (URN)10.1108/IJPDLM-12-2017-0368 (DOI)000484432300004 ()2-s2.0-85070265839 (Scopus ID)
Available from: 2019-08-23 Created: 2019-08-23 Last updated: 2019-10-10Bibliographically approved
Oghazi, P. & Mostaghel, R. (2018). Circular business model challenges and lessons learned - An industrial perspective. Sustainability, 10(3), Article ID 739.
Open this publication in new window or tab >>Circular business model challenges and lessons learned - An industrial perspective
2018 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 10, no 3, article id 739Article in journal (Refereed) Published
Abstract [en]

Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study. © 2018 by the authors.

Keywords
Barriers, Challenges, Circular business models, Circular economy, Empirical study
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-34769 (URN)10.3390/su10030739 (DOI)000428567100166 ()2-s2.0-85043303618 (Scopus ID)
Funder
VINNOVA
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-04-26Bibliographically approved
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