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Andersson Schwarz, JonasORCID iD iconorcid.org/0000-0002-7353-4172
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Publications (10 of 50) Show all publications
Andersson Schwarz, J. (2017). Platform Logic: An Interdisciplinary Approach to the Platform-Based Economy. Policy & Internet, 9(4), 374-394
Open this publication in new window or tab >>Platform Logic: An Interdisciplinary Approach to the Platform-Based Economy
2017 (English)In: Policy & Internet, ISSN 1944-2866, E-ISSN 1944-2866, Vol. 9, no 4, p. 374-394Article in journal (Refereed) Published
Abstract [en]

Digital platforms are not just software-based media, they are governing systems that control, interact, and accumulate. They also solidify markets; that is, social networks of exchange that do not necessarily leave data traces, into infrastructure, that is, material arrangements of traceable activity. This article examines the forms of domination found in this digital platform model, and corrects some existing simplistic theoretical conclusions about digital platforms. It first provides a schematic overview of digital infrastructures of governance, and the attendant systemic mechanics they engender. It then argues that we need a more syncretic, interdisciplinary approach to the platform-based economy. The shifting emphases of different academic disciplines in relation to digital platforms are only partially grounded in their different normative biases; they can also be attributed to use of different disciplinary lenses. The field of information systems management and design studies is chiefly concerned with direct, technical interplatform affordances and connections, and with providing observations of certain systemic attributes of digital platforms. Critical political economy, by contrast, mainly considers the emerging transnational, geopolitical formations of platform capitalism. The interplay between these different systemic mechanics is summarized and presented here in the concept of "platform logic."

Keywords
Big data, Infrastructure, Media ecology, Multi-sided markets, Platform management, Platform power, Platform regulation, Platformization
National Category
Media and Communications Economic Geography Other Civil Engineering Media and Communication Technology
Identifiers
urn:nbn:se:sh:diva-33143 (URN)10.1002/poi3.159 (DOI)2-s2.0-85026729641 (Scopus ID)
Available from: 2017-08-22 Created: 2017-08-22 Last updated: 2018-04-05Bibliographically approved
Andersson Schwarz, J. (2016). Delningslogik och plattformisering. In: Oscar Westlund (Ed.), Människorna, medierna & marknaden: Medieutredningens forskningsantologi om en demokrati i förändring (pp. 133-164). Stockholm: Wolters Kluwer
Open this publication in new window or tab >>Delningslogik och plattformisering
2016 (Swedish)In: Människorna, medierna & marknaden: Medieutredningens forskningsantologi om en demokrati i förändring / [ed] Oscar Westlund, Stockholm: Wolters Kluwer, 2016, p. 133-164Chapter in book (Other academic)
Place, publisher, year, edition, pages
Stockholm: Wolters Kluwer, 2016
Series
Statens offentliga utredningar, ISSN 0375-250X ; 2016:30
National Category
Media and Communications Media Studies
Research subject
Politics, Economy and the Organization of Society; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-31197 (URN)978-91-38-24433-3 (ISBN)
Available from: 2016-11-21 Created: 2016-11-21 Last updated: 2016-11-22Bibliographically approved
Andersson, J. & Hammarlund, J. (2016). Kontextförlust och kontextkollaps: Metodproblem vid innehållsanalys av sociala medier. Nordicom Information, 38(3), 41-55
Open this publication in new window or tab >>Kontextförlust och kontextkollaps: Metodproblem vid innehållsanalys av sociala medier
2016 (Swedish)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 3, p. 41-55Article in journal (Refereed) Published
Abstract [en]

The article proposes that social media platforms enable large volumes of user-driven circulation of media content, and argues for a combination of qualitative and quantitative considerations when analysing data from such platforms. Issues of context are vital; context must be understood both qualitatively (cultural setting) and quantitatively (statistical reference points for comparison). The authors emphasise that the possibilities of ‘big data’ should not tilt analyses so that sensitivities to subtler meanings are lost. By examining a recent research project of our own, examples are given of how topological network analysis can be successfully combined with close readings of strategically selected parts of the data and how, by doing so, context shifts can be identified that increase the reliability of the analysis. Consequently, it is recommended that mere number crunching is not enough, and that questions of ‘how,’ ‘why,’ and ‘whether’ are required in order to understand the phenomena in their societal settings. 

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2016
Keywords
Twitter, data analysis, epistemology, knowledge context, competitive intelligence
National Category
Media and Communications Probability Theory and Statistics Language Technology (Computational Linguistics)
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-31767 (URN)
Funder
Riksbankens Jubileumsfond.SE (The Internet Infrastructure Foundation)
Available from: 2017-01-17 Created: 2017-01-17 Last updated: 2018-01-13Bibliographically approved
Andersson Schwarz, J. & Hammarlund, J. (2016). Kända men inte erkända: Skildringen av Avpixlat och andra invandringsfientliga nätmedier i fem svenska dagstidningar 2013–2015. In: Lars Truedson (Ed.), Migrationen i medierna: men det får en väl inte prata om? (pp. 174-191). Stockholm: Institutet för mediestudier
Open this publication in new window or tab >>Kända men inte erkända: Skildringen av Avpixlat och andra invandringsfientliga nätmedier i fem svenska dagstidningar 2013–2015
2016 (Swedish)In: Migrationen i medierna: men det får en väl inte prata om? / [ed] Lars Truedson, Stockholm: Institutet för mediestudier , 2016, p. 174-191Chapter in book (Other academic)
Place, publisher, year, edition, pages
Stockholm: Institutet för mediestudier, 2016
National Category
Media and Communications Media Studies
Research subject
Politics, Economy and the Organization of Society; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-31198 (URN)978-91-980631-8-9 (ISBN)
Available from: 2016-11-21 Created: 2016-11-21 Last updated: 2016-11-22Bibliographically approved
Andersson Schwarz, J. (2016). Mastering One’s Domain: Some Key Principles of Platform Capitalism. In: Sindre Østgård, Helene Melseth Flaaen (Ed.), Future Platforms for Independent Journalism: Tinius Trust Annual Report 2015 (pp. 65-70). Oslo: Tinius Trust
Open this publication in new window or tab >>Mastering One’s Domain: Some Key Principles of Platform Capitalism
2016 (English)In: Future Platforms for Independent Journalism: Tinius Trust Annual Report 2015 / [ed] Sindre Østgård, Helene Melseth Flaaen, Oslo: Tinius Trust , 2016, p. 65-70Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Oslo: Tinius Trust, 2016
National Category
Media and Communications Media Studies Media and Communication Technology
Research subject
Politics, Economy and the Organization of Society; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-31199 (URN)
Available from: 2016-11-21 Created: 2016-11-21 Last updated: 2018-01-13Bibliographically approved
Andersson Schwarz, J. (2016). Plattformarna tar makten. Svenska Dagbladet (16 jan), pp. 34-35
Open this publication in new window or tab >>Plattformarna tar makten
2016 (Swedish)In: Svenska Dagbladet, ISSN 1101-2412, no 16 jan, p. 34-35Article in journal, News item (Other (popular science, discussion, etc.)) Published
Abstract [sv]

En handfull nätjättar, som Facebook och Google, har fått mycket stor makt. Denna plattformisering påverkar hela samhället och ekonomin, och är en förändring jämförbar med fordismen eller taylorismen, skriver medieforskaren Jonas Andersson Schwarz.

Plattformssamhället, del 1

Ett fåtal stora aktörer har blivit alltmer dominerande på internet och i människors vardag. SvD Kultur belyser hur utvecklingen påverkar samhället, ekonomin, kulturen och människan.

Place, publisher, year, edition, pages
Stockholm: Schibsted Forlag, 2016
National Category
Economic Geography Media and Communications Economics and Business
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-29662 (URN)
Available from: 2016-03-04 Created: 2016-03-04 Last updated: 2016-03-09Bibliographically approved
Andersson Schwarz, J. & Burkart, P. (Eds.). (2016). Popular Communication, Piracy and Social Change. London: Routledge
Open this publication in new window or tab >>Popular Communication, Piracy and Social Change
2016 (English)Collection (editor) (Refereed)
Abstract [en]

Digital piracy cultures and peer-to-peer technologies combined to spark transformations in audio-visual distribution between the late 1990s and the mid-2000s. Digital piracy also inspired the creation of a global anti-piracy law and policy regime, and counter-movements such as the Swedish and German Pirate Parties. These trends provide starting points for a wide-ranging debate about the prospects for deep and lasting changes in social life enabled by piratical technology practices. This edited volume brings together contemporary scholarship in communication and media studies, addressing piracy as a recombinant feature of popular communication, technological innovation, and communication law and policy. An international collection of contributors highlights key debates about piracy, popular communication, and social change, and provides a lasting resource for global media studies.

Place, publisher, year, edition, pages
London: Routledge, 2016. p. 108
National Category
Media and Communications
Research subject
Politics, Economy and the Organization of Society; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-31200 (URN)978-1-138-20419-5 (ISBN)
Note

This book was originally published as a special issue of Popular Communication 13(1).

Available from: 2016-11-22 Created: 2016-11-22 Last updated: 2016-11-22Bibliographically approved
Andersson Schwarz, J. (2016). Public Service Broadcasting and Data-Driven Personalization: A View from Sweden. Television and New Media, 17(2), 124-141
Open this publication in new window or tab >>Public Service Broadcasting and Data-Driven Personalization: A View from Sweden
2016 (English)In: Television and New Media, ISSN 1527-4764, E-ISSN 1552-8316, Vol. 17, no 2, p. 124-141Article in journal (Refereed) Published
Abstract [en]

Through an interview-based study of Swedish public service broadcasting (PSB) companies, I explore the ways in which these institutions react to and interact with a set of normative conceptions of a contemporary digital media ecology characterized by social networking and personalization of the media experience. The respondents were engaged in negotiations of how to realistically maintain public values in a commercially configured online milieu. The nature of organizational adaptation within PSB is found to be complex. Several elements of the Nordic PSB model appear to counteract acquiescence to algorithmically aided personalization: its majoritarian heritage, its institutional caution toward data positivism, favoring more interpretive editorial audience knowledge, and the high costs and structural consequences of making individual users uniquely identifiable. These organizational ambitions and obstacles are embodied in recent innovations that act to mimic a personalized delivery, however, doing so without utilizing algorithmically aided prediction and instead favoring manual editorial selection.

Place, publisher, year, edition, pages
Sage Publications, 2016
Keywords
digital media, public service broadcasting, personalization, audience management, audience prediction, media ecology, media policy
National Category
Media and Communications Human Geography Public Administration Studies
Research subject
Critical and Cultural Theory; Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-29165 (URN)10.1177/1527476415616193 (DOI)000367609500003 ()2-s2.0-84954514359 (Scopus ID)
Projects
Flexit
Funder
Riksbankens Jubileumsfond
Available from: 2016-01-15 Created: 2016-01-15 Last updated: 2017-11-30Bibliographically approved
Andersson Schwarz, J. (2015). Bloggen som annex till akademin: En skådeplats för kunskapande och vänskapande. In: Matts Lindström, Adam Wickberg Månsson (Ed.), Universitetet som medium: (pp. 109-134). Lund: Mediehistoria, Lunds universitet
Open this publication in new window or tab >>Bloggen som annex till akademin: En skådeplats för kunskapande och vänskapande
2015 (Swedish)In: Universitetet som medium / [ed] Matts Lindström, Adam Wickberg Månsson, Lund: Mediehistoria, Lunds universitet , 2015, p. 109-134Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Mediehistoria, Lunds universitet, 2015
Series
Mediehistoriskt arkiv, ISSN 1654-6601 ; 27
National Category
Media and Communications History of Ideas Cultural Studies Human Geography
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-29171 (URN)978-91-981961-0-8 (ISBN)
Projects
Flexit
Funder
Riksbankens Jubileumsfond
Available from: 2016-01-15 Created: 2016-01-15 Last updated: 2016-01-15Bibliographically approved
Andersson Schwarz, J. (2015). Catering for Whom?: The Problematic Ethos of Audiovisual Distribution Online (1ed.). In: Virginia Crisp & Gabriel Menotti Gonring (Ed.), Besides the Screen: Moving Images through Distribution, Promotion and Curation (pp. 65-84). Palgrave Macmillan
Open this publication in new window or tab >>Catering for Whom?: The Problematic Ethos of Audiovisual Distribution Online
2015 (English)In: Besides the Screen: Moving Images through Distribution, Promotion and Curation / [ed] Virginia Crisp & Gabriel Menotti Gonring, Palgrave Macmillan, 2015, 1, p. 65-84Chapter in book (Refereed)
Abstract [en]

The purpose of this chapter is to make some general conclusions from recently conducted fieldwork on one of the world’s most comprehen- sive, but also selective, communities for film swapping; I have chosen to omit the name of this community out of concern for its members. Specialist torrent sites like these are unregulated in that they are not sanctioned by the copyright industry – yet, internally, they remain highly regulated. The chapter provides an overview and a discussion of these sites, and the way these are integrated in a wider economy of film circulation, user agency, knowledge and affects. In theorizing my findings, I mainly draw on theories of culture and sociality outlined by Pierre Bourdieu. 

Place, publisher, year, edition, pages
Palgrave Macmillan, 2015 Edition: 1
Keywords
film distribution, BitTorrent, online community, archives, habitus, justification
National Category
Cultural Studies Studies on Film Media Studies
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-26708 (URN)10.1057/9781137471024_4 (DOI)2-s2.0-85047595840 (Scopus ID)978-1-137-47101-7 (ISBN)
Projects
Flexit
Funder
Riksbankens Jubileumsfond
Available from: 2015-03-20 Created: 2015-03-20 Last updated: 2018-07-06Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-7353-4172

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