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Ljungbo, Kjell
Publications (9 of 9) Show all publications
Kirsch, F.-M., Ljungbo, K. & Borg, E. A. (2019). Inledning. In: Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg (Ed.), Medicinturism: Gränsöverskridande sjukvård i teori och praktik (pp. 7-27). Gidlunds förlag
Open this publication in new window or tab >>Inledning
2019 (Swedish)In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, p. 7-27Chapter in book (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-37893 (URN)9789178444014 (ISBN)
Available from: 2019-03-25 Created: 2019-03-25 Last updated: 2019-03-25Bibliographically approved
Kirsch, F.-M., Ljungbo, K. & Borg, E. A. (Eds.). (2019). Medicinturism: Gränsöverskridande sjukvård i teori och praktik (1ed.). Gidlunds förlag
Open this publication in new window or tab >>Medicinturism: Gränsöverskridande sjukvård i teori och praktik
2019 (Swedish)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019. p. 292 Edition: 1
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-37820 (URN)9789178444014 (ISBN)
Funder
Knowledge Foundation
Available from: 2019-03-05 Created: 2019-03-05 Last updated: 2019-03-25Bibliographically approved
Borg, E. A. & Ljungbo, K. (2018). International Market-Oriented Strategies for Medical Tourism Destinations. International Journal of Market Research, 60(6), 621-634
Open this publication in new window or tab >>International Market-Oriented Strategies for Medical Tourism Destinations
2018 (English)In: International Journal of Market Research, ISSN 1470-7853, Vol. 60, no 6, p. 621-634Article in journal (Refereed) Published
Abstract [en]

Patients seeking medical care are travelling greater distances for treatment. The globalisation of healthcare has given rise to a thriving global medical services industry. The ability to gain access to more advanced treatments, differences in cost and inflexible national healthcare systems encourage patients to seek treatment abroad. In the new information age, patients seek information about available treatment opportunities with less regard to national boundaries. International hospitals are seeking new marketing strategies for their services. Today, much of the marketing takes place on the Internet, which is accelerating the internationalisation of the medical services industry. This article presents a comparative and interpretive study. We have interpreted the market orientation and degree of specialisation of hospitals in Singapore and in Sweden, which in turn are compared to leading hospitals in the US. In this research, we present evidence of different approaches to medical tourism based on different organisational frameworks for the marketing of medical services to international patients. The study indicates that market orientation results in greater emphasis on superior service quality of health care. This in turn leads to the delivery of improved services to patients.

 

Place, publisher, year, edition, pages
Sage Publications, 2018
Keywords
Destination branding, internationalization, interpretative research, market orientation, medical tourism
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-35328 (URN)10.1177/1470785318770134 (DOI)000453436500007 ()2-s2.0-85063445899 (Scopus ID)2865/3.1.1/2015 (Local ID)2865/3.1.1/2015 (Archive number)2865/3.1.1/2015 (OAI)
Projects
Patienter utan gränser - medicinturismens utmaning för svensk sjukvårtSveriges utmaningar och möjligheter inom medicinturism
Funder
Knowledge FoundationRagnar Söderbergs stiftelse
Available from: 2018-05-21 Created: 2018-05-21 Last updated: 2019-04-25Bibliographically approved
Borg, E. A., Kirsch, F.-M. & Ljungbo, K. (2017). Care, Cure and Travel: Towards a symbiosis of medical treatment and tourism?. Athens Journal of Tourism, 4(3), 181-201
Open this publication in new window or tab >>Care, Cure and Travel: Towards a symbiosis of medical treatment and tourism?
2017 (English)In: Athens Journal of Tourism, ISSN 2241-8148, Vol. 4, no 3, p. 181-201Article in journal (Refereed) Published
Abstract [en]

A growing number of patients seek medical care outside their country of residence. More mobile populations that seek access to information about international medical treatment alternatives have influenced a booming medical tourism industry. The countries engaged in medical tourism are ranging from countries with high cost of medical care like the USA and Japan to medium cost countries, like Singapore and Germany to low cost countries like India and Poland. Engaging in medical tourism by attracting patients internationally involves a process of internationalization of healthcare. Countries have commonly gone through different stages in their approach to medical tourism which has matured the industry. A first stage in the internationalization is encouraging regular travelers to consider treatment options in a destination. A second stage involves the signing of agreements with healthcare systems in countries that can remit patients abroad. A third stage is to develop an integrated organization taking patients all needs before, during and after treatment into consideration. Our study is based on more than 80 in-depth interviews as well as secondary data from countries in Europe, Asia and North America. Much lower medical treatment prices in many Asian and Latin American countries act as driving forces for medical tourism attracting Western medical tourists to seek treatment in those countries.

Keywords
healthcare, internationalization, medical tourism, patient mobility
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-33174 (URN)2865/3.1.1/2015 (Local ID)2865/3.1.1/2015 (Archive number)2865/3.1.1/2015 (OAI)
Projects
Patienter utan gränser – Medicinturismens utmaning för svensk sjukvård
Funder
Knowledge FoundationTorsten Söderbergs stiftelse
Available from: 2017-08-24 Created: 2017-08-24 Last updated: 2017-08-28Bibliographically approved
Borg, E. A. & Ljungbo, K. (2017). Ganzheitliche und avancierte, doch teure medizinische Dienstleistungen.: Beobachtungen in renommierten US-amerikanischen Krankenhäusern. (1ed.). In: Frank-Michael Kirsch; Jens Juszczak (Ed.), Medizintourismus: Erfahrungen mit einer weltweiten Wachstumsbranche (pp. 213-250). Paderborn: IFB Verlag Deutsche Sprache
Open this publication in new window or tab >>Ganzheitliche und avancierte, doch teure medizinische Dienstleistungen.: Beobachtungen in renommierten US-amerikanischen Krankenhäusern.
2017 (German)In: Medizintourismus: Erfahrungen mit einer weltweiten Wachstumsbranche / [ed] Frank-Michael Kirsch; Jens Juszczak, Paderborn: IFB Verlag Deutsche Sprache , 2017, 1, p. 213-250Chapter in book (Refereed)
Place, publisher, year, edition, pages
Paderborn: IFB Verlag Deutsche Sprache, 2017 Edition: 1
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-31573 (URN)978-3-942409-63-6 (ISBN)
Projects
Patienter utan gränser – medicinturismens utmaning för svensk sjukvård
Funder
Knowledge Foundation, 20150168
Available from: 2017-01-04 Created: 2017-01-04 Last updated: 2017-02-06Bibliographically approved
Borg, E. A. & Ljungbo, K. (2017). Thailands kulturelle und medizinische Voraussetzungen zur Aufnahme internationaler Patienten (1ed.). In: Frank-Michael Kirsch; Jens Juszczak (Ed.), Medizintourismus: Erfahrungen mit einer weltweiten Wachstumsbranche (pp. 251-287). Paderborn: IFB Verlag Deutsche Sprache
Open this publication in new window or tab >>Thailands kulturelle und medizinische Voraussetzungen zur Aufnahme internationaler Patienten
2017 (German)In: Medizintourismus: Erfahrungen mit einer weltweiten Wachstumsbranche / [ed] Frank-Michael Kirsch; Jens Juszczak, Paderborn: IFB Verlag Deutsche Sprache , 2017, 1, p. 251-287Chapter in book (Refereed)
Place, publisher, year, edition, pages
Paderborn: IFB Verlag Deutsche Sprache, 2017 Edition: 1
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-31574 (URN)978-3-942409-63-6 (ISBN)
Funder
Knowledge Foundation, 20150158
Available from: 2017-01-04 Created: 2017-01-04 Last updated: 2017-02-06Bibliographically approved
Borg, E., Ljungbo, K. & Harris, C. (2015). Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study. In: : . Paper presented at APac CHRIE 13th Annual Conference, Auckland, New Zealand.
Open this publication in new window or tab >>Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study
2015 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Abstract: This paper focuses on contemporary applications of hospitality expertise, concepts and training to the management of hospitals. When viewed at one end of the Product-Service Continuum, traditional hospitals may be argued to resemble a factory assembly line where medical treatments are produced as rationally as possible. However, given the complexities of job roles, variability of personal relationships, perishability of beds, and intangibilities associated with patient experiences, hospitals are nowadays increasingly being perceived and managed as services, where the service is provided to individual patients. By defining the hospital as a service provider new insights into how individual care is offered from different service industries can shed new light on the treatment of hospitalized patients. We have studied service systems in hospital settings. The paper seeks to demonstrate the ways in which hospitals are using expertise and training from organizations within the hospitality sector across the whole hospital organisation. Research presented from 3 international high-end hospitals shows that intensive care and nutrition treatment are seen as examples of areas in which a service orientation can potentially improve treatment outcome. Our method is a qualitative tri-continental case study with semi-structured interviews from three countries, the United States, Sweden and Singapore.

Keywords
health care, hospitality, hospitals, hospitel, service, medical tourism
National Category
Social Sciences Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-27976 (URN)2394/42/2012 (Local ID)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
APac CHRIE 13th Annual Conference, Auckland, New Zealand
Available from: 2015-07-27 Created: 2015-07-27 Last updated: 2019-08-29Bibliographically approved
Borg, E., Kirsch, F.-M. & Ljungbo, K. (2014). Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister. In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg: . Paper presented at Konferenz Medizintourismus in Sankt Augustin, September 12, 2013 (pp. 99-111). Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft
Open this publication in new window or tab >>Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister
2014 (German)In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg, Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft , 2014, p. 99-111Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft, 2014
Series
Schriftenreihe des Fachbereichs Wirtschaft Sankt Augustin, ISSN 1610-4617 ; 34
National Category
Economics and Business
Identifiers
urn:nbn:se:sh:diva-20237 (URN)2394/42/2012 (Local ID)3-938169-31-1 (ISBN)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
Konferenz Medizintourismus in Sankt Augustin, September 12, 2013
Available from: 2013-11-25 Created: 2013-11-25 Last updated: 2019-08-29Bibliographically approved
Borg, E., Gratzer, K. & Ljungbo, K. (2014). Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe. In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014): . Paper presented at 4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014. (pp. 47-50). Singapore: GSTF
Open this publication in new window or tab >>Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe
2014 (English)In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014), Singapore: GSTF , 2014, p. 47-50Conference paper, Published paper (Refereed)
Abstract [en]

The health service industry is becoming increasingly internationalized. People are travelling increasingly longer distances for medical treatment. A new rapidly expanding medical tourism industry has emerged. For health service providers to compete they have to specialize and become more innovative. These innovative strategies are not limited to technical innovation, but also organizational- and service-related innovations. Treatment costs which influence the price paid for treatment are becoming a major factor influencing competition. We have looked at recent changes made within the European health care sector, to find evidence of a new innovative climate for the provision of medical treatment to patients. The emergence of Centers of Excellence is an example of responses to a new competitive climate in a global industry.

Place, publisher, year, edition, pages
Singapore: GSTF, 2014
Series
International Conference on Business Strategy and Organizational Behaviour (BizStrategy). Proceeding, ISSN 2251-1970
Keywords
Center of Excellence, Globalization, Innovation, Medical Tourism, Specialization, The European Union
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-24292 (URN)10.5176/2251-1970_BizStrategy14.06 (DOI)2394/42/2012 (Local ID)2394/42/2012 (Archive number)2394/42/2012 (OAI)
Conference
4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014.
Available from: 2014-07-21 Created: 2014-07-21 Last updated: 2019-08-29Bibliographically approved
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