Islands, especially small islands, due to their geographic position, are vulnerable for tourism development and are extra sensitive for unsustainable tourism i.e., overtourism (Butler and Dodds, 2022). Sweden has the largest number of islands in the world (Statista, 2024) which makes it relevant for research on overtourism on islands. This study aims to investigate how the risk of overtourism is perceived by people in two major Swedish archipelago regions, Stockholm and Gothenburg. The theoretical point of departure is the Social Carrying Capacity (Brandolini et al., 2004) that put the number of tourists in relationship with the host destination’s tolerance limits and impact perception. The study has a mixed-methods approach based on 477 surveys online with permanent and semi-permanent residents (second-home owners), and six in-depth interviews. The results confirm that although a majority believe that tourism would not create problem for their islands in the future, still a majority believe that number of tourists can become so large during the peak season that it creates a series of problem for them and for the tourists themselves. This skepticism is much higher among residents in Gothenburg islands. The survey respondents and the six interviewees also give suggestions to how make the tourism more sustainable on their islands. A conclusion here is that residents in Gothenburg islands may resist a future tourism development on their islands. 

References

Brandolini, S. M. D. A., & Mosetti, R. (2004), Sustainable tourism development and social carrying capacity: a case-study on the North-Western Adriatic Sea. WIT Transactions on Ecology and the Environment, 76.  

Butler, R.W. & Dodds, R. (2022), Island Tourism: Vulnerable or Resistant to Overtourism?

Highlights of Sustainability 1, 54–64. https://doi.org/10.54175/hsustain1020005 

Statista (2024), The countries with the most islands. Retrived 2024-01-31 from:

https://www.statista.com/chart/15364/the-estimated-number-of-islands-by-country/

This paper aims at from the perspective of the social exchange theory (SET) gaining an understanding of how promotion of halal concept in Sweden is perceived by Swedish hoteliers. A mixed-methods approach has been used consisting of 62 completed surveys with closed-ended and open-ended questions, follow-up comments and five in-depth interviews with hoteliers in the mid-Sweden region. Content analysis has been employed. Three categories of meanings are the main findings: general perception, safeguarding Swedish secular values and financially unjustifiable have been discovered. Most of the respondents have been sceptical towards halal and Muslim-friendly hotel concepts due to financial and cultural challenges these two concepts have for the Swedish tourism and hotel industries. Based on the SET, this entails more costs than benefits and is especially at odds with Swedish-rooted secular values. This study provides practical implications and increased knowledge for tourism stakeholders including hotels in Sweden. This is one of the very few studies on halal tourism in Scandinavia and the first Scandinavian study on hoteliers' attitudes towards halal tourism.

Introduction and literature review

Overtourism as a sustainability sissue for different tourism stakeholers (Milano et al, 2022;Santos-Rojo et al., 2023) inside and outside destinations has been very explored duringrecent decade. Most earlier studies on the topic have either touched upon localstakeholders on the destination and locals‘ tourismphobia has been frequently mentionedby authors (see e.g. Verissimo et al., 2020; Yrigoy et al., 2023). In the literature, oertourismhas been associated with seasonality, i.e. it happens almost entirely in a peak season(mostly during the summer) and not year round (see e.g. Yrigoy et al., 2023; Ghaderi et al.,2022). From initially having had a focus on some specific coastal European urbandestinations such as Barcelona, Venice and Dubrovnik in many studies (see e.g. Verissimoet al., 2020) the recent years‘ research also has included rural remote places worldwide forinvestigations (see e.g. Eckert et al., 2019; Ghaderi et al., 2022; Lundmark et al, 2020) as wellas new urban destinations that earlier have been unknown as places for overtourism (seee.g. Fedyk et al., 2023).Most earlier attitude investigations on overtourism have had a focus on the destinationsand their local residents and stakeholders (see.e.g. Kim and Kang, 2020; Kuscer and Mihalic,2019). Despites few studies during recent years (e.g. Kainthola et al., 2021)tourists‘ perspective and attitudes on the issue has been less visible in the research.Especially, a lack of knowledge on travellers comming from tourist generating nations orregions and their attitudes towards overtourism in city destinations has been obviouslyinvisible. Thus, the purpose of this research is to fill this gap for Sweden and Swedishtravellers to city destionations. This will be our contribution to existing body of researchon the issue. Following research questions will be answered in this paper:–How Swedish travellers define, perceive and reason around the phenomenon ofoertourism in city destinations?132–What kind of solutions to the problem is suggested by them?

MethodologyThis study is explorative in its nature and is based an online survey. The authors initiallyadopted a predominantly quantitative approach to reach a large number of respondents tocater to representativeness (Bryman 2016). Thus, several questions and comment optionswere also purposely given to the respondents to get deeper insigts of their attitudes andperceptions of the topic. The survey that contained 15 questions was firstly screened forethical issues by the host university. The authors guaranteed total anonymity to therespondents through considering the European GDPR (General Data ProtectionRegulation) that concerns protect of personal issues in research. Then the survey waspublished at tens of Swedish social forums (public and private pages on Linkedin andFacebook). After two months (February- March 2023) and several reminders we got 370completed surveys.

Preliminary Findings

A look at the sample shows that 55% of the respondens (202 individuals) are women andthe rest are men. A predominat majority of them (74%) are older than 40 year and they areeither employed (56%), retired (31%), students (9%) or others (4%) and a predominantmajority (83%) of them has postseconday/academic education. Over 70% of them state thatthey travel abroad twice or more each year, and 54% has travelled to abroad more than 16times during last ten years. A majority answers that they have good knowledge onovertourism and almost all of them define the term with their own words. Also theydescribe typical examples of situations of ourtourism that they have been witnessses to.Based on their experiences they mention many urban destinations in the world that theyperceived as places with ourtourism. This includes already known places as well as notexpected places, major metropolitain areas as well as small less known towns and specificareas or districts in urban regions. 75% of the respondents beleive that overtourism is aproblem and they point to many enviromental issues, tentions, crimiality, increased prices,negative tourism experiences, etcetera that are linked to overtourism. 25% of therespondents that would not consider it as a problem reason among other things thatovertourism is a temporary phenomenon during short time of peak season, that this is goodfor the destinations economy and standard of living, it facilitates cultural encounters,etcetera. Those that beleive overtourism is a problem suggest as solution more research,knowledge to the general public, quota system, regulations, restrictions, seasonprolongation, etcetera.133

Preliminary Conclusions

The respondents in this research point to a very complex phenomenon with multifacettedproblems as the consequence and that also needs to be solved in a multifacetted way withdifferent actors/stakeholder both in tourist generating regions and in tourist receivingregions i.e. destinations exposed by overtourism. As a part of the respondents mean, onecannot prevent people to travel but people can get important and necessary help beforedeparture but also at the destinations to enjoy the travel without being harmful tothemselves, to other tourists, residents and to the sensitive historical sites and naturalenvironments.

References

Bryman, A. (2016). Social research methods. Oxford, England: Oxford university press.Eckert, C., Zacher, D., Pechlaner, H., Namberger, P., & Schmude, J. (2019). Strategies andmeasures directed towards overtourism: a perspective of European DMOs. InternationalJournal of Tourism Cities, 5(4), 639–655.Fedyk, W., Sltysik, M., Rolczynski, T., Taheri, B., Borzyszkowski, J., and Okumus, F.(2023), Overtourism in a City Destination from the Perspective of Entrepreneurs:Evidence from Wroclaw, Poland, Journal of Environmental Management and Tourism 14 (2),pp. 442- 457.Ghaderi, Z, Hall, M.C., and Ryan, C. (2022), Overtourism, residents and Iranian ruralvillages: Voices from a developing country, Journal of Outdoor Recreation and Tourism Vol.37, 100487.Kainthola, S., Tiwari, P., & Chowdhary, N. R. (2021). Overtourism to zero tourism:Changing tourists’ perception of crowding post COVID-19. Journal of Spatial andOrganizational Dynamics, 9(2), 115-137.Kim, S., and Kang, Y. (2020), Why do residents in an overtourism destination developanti-tourist attitudes? An exploration of residents’ experience through the lens of thecommunity-based tourism, Asia Pacific Journal of Tourism Research Vol. 25, Issue 8, pp. 858-876.Kuscer, K., and and Mihalic, T. (2019), Residents’ Attitudes towards Overtourism fromthe Perspective of Tourism Impacts and Cooperation—The Case of Ljubljana,Sustainability 11, 1823.Lundmark, L., Müller, D. K., & Bohn, D. (2020). Arctification and the paradox ofovertourism in sparsely populated areas. Dipping in to the north: Living, working andtraveling in sparsely populated areas, 349-371.134Milano, C., Novelli, M., and Cheer, J.M. (2022), Overtourism. In Buhalis, D (Ed),Encyclopedia of Tourism Management and Marketing, pp. 413-416. Elgar onlineSantos-Rojo, C., Llopis-Amorós, M., and García-García, J.M. (2023), Overtourism andsustainability: A bibliometric study (2018–2021), Technological Forecasting & Social Change188, 122285.Veríssimo, M., Moraes, M., Breda, Z., Guizi, A., & Costa, C. (2020). Overtourism andtourismphobia: A systematic literature review. Tourism: An International InterdisciplinaryJournal, 68(2), 156-169.Yrigoy, I., Horrach, P., Escudero, L., & Mulet, C. (2023). Co-opting overtourism: tourismstakeholders’ use of the perceptions of overtourism in their power struggles. Journal of Sustainable Tourism, 1-17.

In the wake of covid-19 many Swedes chose stay-cationing as a substitute for foreign travel, due totravel restrictions and risks related to the pandemic during summer 2020. In many ways, this relievedsome of the economic pressures on parts of the otherwise hard hit tourism industry in Sweden, as e.g.the archipelago and many other rural areas have peak season during the summer, and the virus spreaddiminished during summer due to among other things more outdoor activities, making it less risky tochoose outdoor attractions. This has, however, lead to some cases of rather unanticipated over-tourism,as in some cases, infrastructure such as road size is not calibrated for the level of demand, and e.g. asunny day the road to Gålö was jammed, so that a trip usually taking 15 minutes by car took 3 ½ hours,and as a result of people exploring outdoors to a larger extent due to the pandemic, the carrying capacityof many nature reserves and some national parks has been reported to be threatened. As vaccinationprogrammes are being executed there is reason to believe that some going back to normal may beexpected, but there is reason not to discard the increased pressure on nature-based attractions asincreased knowledge of domestic visitor attractions may be assumed to render increased demand.Under the adage ‘build back better’ I intend to investigate the degree of overtourism experienced inarchipelago settings of Stockholm County, through interviews with residents and nature preservationsoriented NGOs.

This article implies a qualitative methodological approach and has a focus on the local tourism employees in Dubrovnik and their perception of overtourism. The empirical data are based on 12 days’ field observation in July 2018, and 18 e-mail interviews with local tourism employees. The data analysis method has been thematic analysis. The interviewees show a high level of awareness and concern about the problem. Overcrowding, traffic congestion, various physical damages, displacement of locals in Old Town, low quality of tourist experiences and lower quality of life for locals, increased prices are among problems caused by overtourism in Dubrovnik. Factors related to seasonality, physical geographic conditions, cruise ships are the most problem makers and the interviewees prefer tourists that stay overnight. Their most frequent solution suggestions are reduction of the number of cruise ships followed by stricter rules of the establishment and of quality for accommodations, caterings and shops.

Over-tourism has become a frequently used term in Urban Tourism research, during last years. By it means over-saturation of tourists (e.g. Stanchev, 2017) i.e. when the number of tourists at a certain time and at a certain place exceeds powerfully the number of locals in the place (see e.g. Artal-Tur et al, 2018). Such situation creates a series of problems for the host destinations (Postma and Schmuecker, 2017) because of the limited service facilities available (Butler, 2018). The pressure on the host destination results in conflict and tension among hosts and tourists, and in long term antagonism, and tourism phobia among locals (Alexis, 2017). The overall aim of this research is to get a deeper understanding of Dubrovnik’s tourism employees’ perception of Over-tourism in their town. The chosen method has been field observation during peak season (July 2018) and 18 email- interviews with local tourism employees between 2018-2019.   Results  The employees who answered to 14 questions have positions such as manager, receptionist, owner, and represent different tourism and hospitality sectors like hotels and restaurants, tourist bureaus, etc. They have been working within tourism industry between 3 and 30 years. They show small difference in their views on low- respectively high season of tourism in the town. They define Over- tourism in general, believe it exists in Dubrovnik in some short periods, and describe in detail how and when it happens there. The reason behind Over-tourism in Dubrovnik is summarized by them in big demand that exceeds the supply side i.e. too many tourists by ships, aircrafts, cars and buses arriving at the same time in peak season. They claim that the Over-tourism creates a series of problems such as traffic, damage and pollution, and confirm that the local authorities are aware of the problems. A powerful reduction of number of cruisers, better management, organization and schedule of arrivals, better information to tourists, reduction of taxis from rest of the country, forbid foreigners come by car to the city, etc. are among their own suggestions to solutions for the problems. Some of them talk about attracting quality/luxury/elite tourists instead of mass tourists. Several of them also confirm that the local tourism industry firstly tries to reduce the number of cruisers and partly flights, and then find a better coordination of activities, and other regulations for people coming by cars. The interviewees prefer mostly tourists coming by charter flights, then cruise tourists specially luxury such, and they believe that Dubrovnik and its surrounding region is not at all suitable for car transport and cartourists.

By conducting a comparative qualitative and systematic study of the local (island) pre-conditions for creating sustainable socio-economic development through entrepreneurship, here defined as a process of identifying, evaluating, and exploiting entrepreneurial opportunities, this study aims to shed light on entrepreneurial responses to challenges and opportunities on three islands in the Stockholm Archipelago and how context influences these responses.

Over-tourism has become a new subject for research, particularly on urban sustainable tourism, during recent years (Novy, 2018). The term refers to when the number of tourists at a certain time in an extreme way exceeds the number of locals in the destination (Goodwin, 2017). This phenomenon creates a series of problems for the host destinations and puts pressure on them and their attractions, on the local service facilities and the genuine urban culture (Postma and Schmuecker, 2017; Trancoso Gonzalez, 2018; Weber et al, 2017; Montanari & Staniscias, 2010). Earlier research has shown how this phenomenon results in tension/conflict between locals and tourists and creates phobia among host people towards tourists(Postma and Schmuecker,2017; Martins, 2018; Milano et al, 2018). Recent research (Koens et al, 2018) shows that tourism stakeholders in many European cities show great awareness on the issue in their cities. Earlier research has mostly focused on locals while a focus on the visitors has beenlacking.  The purpose of the research is to get more empirical insights in over-tourism in four European city centers, Dubrovnik, Visby, Stockholm, and Riga, from both perspectives of locals and visitors/tourists, and thereby get knowledge through the challenges to, and opportunities for, both constituencies that are created in this learning process. This is in consistence with earlier research with same purpose (Costa et al, 2018). The research is justified by the fact that the topic is still new, and there are not too many studies published as of now. The first common characteristic between these four cities is that they all are cruising ports. The two first cities are rather towns than cities, almost of same size and natural preconditions, while the latters are much larger, capital cities in the Baltic Sea region with almost similar preconditions i.e. Over-tourism in the downtown area during peakseason.  The overall methodological approach in this project will be qualitative consisting of triangulation (mixed methods) based on comparative case studies. The data collection methods will consist of: field observations during the peak season in July-August in the four cities, face to face interviews and email interviews

Halal tourism – where tourists with Muslim norms are considered in that there is no alcohol, no gambling, food adheres to Muslim religious requirements, and that there is a separation of men and women in public spaces – is considered a growing market, especially when considering the wealthier populations, e.g. in Saudi and United Arab Emirates. However, some of these requirements may seem at odds with some western norms, and may hence require both investments, and dealing with ethical issues if one would cater to this demand. Nevertheless, Halal tourism can also be provided by non- Muslim countries to Muslim tourists. This justifies a research (e.g. Henderson, 2016; Yasuda, 2017; Razzaq et al, 2016) for the multicultural Sweden as well.  A pilot study with 15 questions to assess perception of Halal tourism is being carried out with an open- ended questionnaire been sent out with 4 reminders to 250 persons working in government, organisations and enterprises linked to tourism in Sweden from four e-mail lists between June 2018 and January 2019. As of now, 22 have returned forms. The responses will be broadly thematically analysed as it is a survey of opinions. Possibly the investigation may turn to deep interviews and in that case a deep thematic analysis may show useful.  Only a minor part of the interviewees has a good grip on which exact dimensions are considered in definition of Halal tourism and have some knowledge of the adaptations required to it. Most of them have mentioned oral sources and Internet as their information source. A majority thinks Halal tourism may be of significance in Swedish tourism, if Muslims are targeted, while the rest are either doubtful or sceptic. Concerning pros of going after this target group, the majority report diversification of demand, general increase in demand, cultural exchange and general benefits to consumers, while a minority report having too little knowledge, or do not see any advantages or in a couple of cases have unclear answers. On the cons they point to the association between the concept of Halal to slaughter specifically, to the inability to deliver appropriate hospitality, to the possible detrimental effects on other target groups, point out the organisational adaptations necessary, put forth economic costs as well as cultural hinderances, or saw no downsides. A minority had either no ideas nor answers atall.  Whether one should go ahead and pursue this target audience or not, the answers totally varied. Some did agree, while others thought more thorough analysis of the target group was needed, or thought that all customers should be catered to as long as it does not adversely affect other target markets, or believed that this should not be a public responsibility, that invest is not on the proper level, or that at present no investments should be made, but if it turned out to be a high demand, it may be profitable. A minor part found it economically not defensible. When it comes to marketing Sweden as a Halal destination, several of them either mentioned Muslim nations or Muslim VFR tourists or specific geographic regions, while the rest either emphasizes need of more analysis, or claimed that they knew too little, answered irrelevant or gave no answer. On problems that may arise from marketing Sweden as a Halal destination, a majority either mentioned cultural difficulties or feared confused identity, leading to blurred destination image. Several of the interviewees found no problem while the rest either thought further analysis was needed or had no idea or answer. To the question if they were willing to pursue the target group, most of the interviewees was positive while several of the interviewees had negative opinion on it and few persons either did not know, answered unclear or gave no answer. As to under which conditions they could see Halal tourism being undertaken in Sweden, the answers are very varying. Nine persons either gave no answer or did not know while the rest either were against the idea or any necessary adaptions or required respect to equal value of people, to sustainability and fairtrade.

Denna rapport syftar till att inventera de utmaningar och möjligheter som före­tagarna i Stockholms skärgård står inför. Rapporten har skrivits inom ramen för Interreg-projektet Archipelago Business Development och omfattar en inventering av skärgårdsföretagarnas behov, utmaningar och möjligheter i Stockholms skär­gård.

Undersökningen har bland annat gjorts genom gruppintervjuer med företagare på Dalarö, Ornö, Sandhamn och Utö. Därutöver har enskilda in­ter­vjuer genomförts med företagare i fem olika kommuner. Geo­grafiskt fördelas urvalet på Stockholms södra och mellersta skärgård.