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Voronova, Liudmila
Publications (10 of 43) Show all publications
Voronova, L. (2018). Agonism or antagonism? Divide in the Ukrainian media community in the times of crisis. In: : . Paper presented at BASEES 2018 Annual Conference, Cambridge, April 13-15, 2018..
Open this publication in new window or tab >>Agonism or antagonism? Divide in the Ukrainian media community in the times of crisis
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Ukrainian media community since 2013 is undergoing a painful process of continuously adjusting to and counteracting the circumstances of conflict, with external and internal propaganda, economic pressure being a consequence of the more general crisis, and guidelines coming from the state institutions, such as the Ministry of Information Policy (MIP) (e.g. Bolin, Jordan & Ståhlberg 2016, Pantti 2016, Nygren & Hök 2016). Nygren et al. (2016), based on content analysis and interviews with journalists, conclude that one of the main challenges for the Ukrainian journalists today is a conflict between the ideal of neutrality in coverage and favoring of “patriotic journalism” in practice. According to Ukrainian scholars, there are today three groups of journalists: patriotism-charged, who give up standards for the sake of fighting propaganda; supporters of universal standards; and a mixed group (Dutsyk 2017). 

In order to highlight the role of professional journalism organizations in this divide, this paper focuses on a specific case: project “Two countries – one profession” initiated and supported by the OSCE Representative on Freedom of the Media. Being based on the dialogue between Ukrainian and Russian professional journalism organizations around professional standards and safety of journalists, the project is perceived as contradictory and provocative by a part of the Ukrainian media community who suggest that it is “non-patriotic” and “anti-Ukrainian”. 

The paper is based on analysis of observations of meetings between the National Union of Journalists of Ukraine and the Russian Union of Journalists, interviews with representatives of these and other media organizations and experts in Ukraine, focus groups with the journalists involved in the project, and negative and positive reactions to this project by the Ukrainian media community. It uses Hanitzsch’s model of deconstruction of journalism culture (Hanitzsch 2007, Nygren et al 2016) and Mouffe’s (2013, p.7) conceptualization of agonistic vs. antagonistic struggle.

Keywords
epistemological beliefs, journalism culture, journalism organizations, crisis, conflict, challenges, Ukraine
National Category
Media Studies
Research subject
Baltic and East European studies; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-34878 (URN)2015/3.1.1/1417 (Local ID)2015/3.1.1/1417 (Archive number)2015/3.1.1/1417 (OAI)
Conference
BASEES 2018 Annual Conference, Cambridge, April 13-15, 2018.
Projects
Propaganda and management of information in the Ukraine-Russia conflict: From nation branding to information war
Funder
The Foundation for Baltic and East European Studies, 56/2015
Available from: 2018-04-23 Created: 2018-04-23 Last updated: 2018-04-23Bibliographically approved
Åker, P. & Voronova, L. (2018). Фотографический реализм» в эпоху цифровых медиа: фотожурналистика и визуальная грамотность в России и Швеции. In: Vartanova, E.L., Zassoursky, Y.N. et al. (Ed.), ЖУРНАЛИСТИКА В 2017 ГОДУ [Journalism in 2017]: творчество, профессия, индустрия : материалы международной научно-практической конференции москва, 5-7 февраля 2018 г.[Art, Profession, Industry: Materials Of The International Scientific-Practical Conference]. Paper presented at Journalism in 2017: art, profession, industry. Moscow, 5-7 February, 2018 (pp. 131-132). Moscow: MediaMir, Faculty of Journalism, Moscow State University
Open this publication in new window or tab >>Фотографический реализм» в эпоху цифровых медиа: фотожурналистика и визуальная грамотность в России и Швеции
2018 (Russian)In: ЖУРНАЛИСТИКА В 2017 ГОДУ [Journalism in 2017]: творчество, профессия, индустрия : материалы международной научно-практической конференции москва, 5-7 февраля 2018 г.[Art, Profession, Industry: Materials Of The International Scientific-Practical Conference] / [ed] Vartanova, E.L., Zassoursky, Y.N. et al., Moscow: MediaMir, Faculty of Journalism, Moscow State University , 2018, p. 131-132Conference paper, Oral presentation with published abstract (Refereed)
Abstract [ru]

С развитием цифровых технологий и онлайн-среды профессии фотожурналистов был брошен вызов. Несмотря на то, что использование любительских фотографий, монтаж и редактирование изображений появились в журналистике не сегодня, по мнению некоторых исследователей, нынешняя ситуация позволяет говорить не просто об изменениях, а о смене парадигм (Solaroli 2015). Одним из аспектов смены парадигм является распространенность гражданской фотожурналистики и моментальность распространения снимков; другим – легкость пост-продакшна, где редактирование фотографий является скорее правилом, чем исключением (Stiegler 2002, Van Dijck 2008). Более того, мы живем в эпоху, когда социальные медиа стали центральным источником новостей, что привело ко все возрастающему недоверию к фактам и элитам. Эти факторы бросают вызов профессиональному журналистскому сообществу и его методам освещения ситуации в мире, идеалам объективности и реалистичности (Mäenpää 2014). Тем не менее, среди множества голосов в цифровом медиа-ландшафте остается необходимость в профессиональном фотографе как надежном источнике интерпретации реальности (Åker 2012).

В эпоху “пост-правды” и “альтернативных” фактов особенно важно понимать возможности и ограничения фотожурналистики в том, что касается правдивого освещения общественной ситуации. В данной презентации мы представляем исследовательский проект, целью которого является изучение изменений и вызовов профессии. Объектом исследования являются образовательные программы для будущих фотожурналистов в России и Швеции. Данные программы представляют собой пространство, в котором будущие профессиональные фотографы, преподаватели и опытные фотографы встречаются и формируют дискурсы и практики «фотографического реализма» (Schiller 1977, Barnhurst & Nerone 2000). Для их изучения мы используем теории о фотографической правдивости, культурах (фото)журналистики и визуальной грамотности (Messaris 1998, 2012). Сравнительный исследовательский проект отталкивается от предыдущих исследований, демонстрирующих, что российская и шведская журналистские культуры отличаются в подходах к объективности и реалистичности (Nygren et al 2015, Voronova 2014). Выбор данных двух контекстов может помочь в поиске как отличий, которые бросают вызов представлениям об универсальности журналистских идеалов, так и схожих характеристик.

Place, publisher, year, edition, pages
Moscow: MediaMir, Faculty of Journalism, Moscow State University, 2018
Keywords
фотожурналистика, образование, Россия, Швеция, реалистичность, реализм
National Category
Media Studies
Research subject
Baltic and East European studies; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-34672 (URN)
Conference
Journalism in 2017: art, profession, industry. Moscow, 5-7 February, 2018
Projects
Photographic realism in the digital media age. Photojournalism and visual literacy in Russia and Sweden
Funder
The Foundation for Baltic and East European Studies, 3056901
Note

ISBN: 978-5-91177-099-5

Available from: 2018-02-26 Created: 2018-02-26 Last updated: 2018-02-27Bibliographically approved
Voronova, L. (2017). Crisis and journalism culture transformation: The case of Ukraine. In: Nordmedia conference 2017: 23rd Nordic Conference on Media and Communication Research Tampere, 17–19 August 2017, Abstracts, Division 2, Journalism. Paper presented at 23rd Nordic Conference on Media and Communication Research, Tampere, Finland, 17–19 August 2017.
Open this publication in new window or tab >>Crisis and journalism culture transformation: The case of Ukraine
2017 (English)In: Nordmedia conference 2017: 23rd Nordic Conference on Media and Communication Research Tampere, 17–19 August 2017, Abstracts, Division 2, Journalism, 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Journalism culture is described by scholars as “one of the resources journalists draw upon to coordinate their activities as reporters, photographers, and editors” (Zelizer 2005, p. 204). Importantly, journalism cultures should be analyzed not only in connection to the contexts, but also in and as processes (Voronova 2014, p. 221). While most journalism cultures in the world face similar challenges, such as commercialization and digitalization, some of them are challenged by more radical challenges, such as war conflicts. Ukrainian journalism culture since 2013 is undergoing a painful process of continuously adjusting to and counteracting the circumstances of conflict, with external and internal propaganda (e.g. coming from the so-called “people’s republics” of Donetsk and Luhansk), economic pressure being a consequence of the more general crisis, and guidelines coming from the state institutions, such as the Ministry of Information Policy (MIP) (e.g. Bolin, Jordan & Ståhlberg 2016, Pantti 2016, Nygren & Hök 2016). 

Nygren et al. (2016), based on content analysis and interviews with journalists, conclude that one of the main challenges for the Ukrainian journalists today is a conflict between the ideal of neutrality in coverage and favoring of “patriotic journalism” in practice. This paper takes this discussion further and suggests to look at how the professional journalism organizations in Ukraine reflect upon this conflict, which journalists themselves define as a split between journalists and “Glory-to-Ukraine-journalists” (Sklyarevskaya 2016, October 20th). How does the participation of Ukrainian journalism organizations in the discussion of objectivity vs. patriotism look like on different levels – international, regional, national and local? Is there a possibility to retain a national culture of journalism in the situation of crisis, or does it inevitably end up in splitting to many journalism cultures that have their own rules, beliefs and ideals? 

Using Hanitzsch’s model of deconstruction of journalism culture (Hanitzsch 2007, Nygren et al 2016), and focusing specifically on the dimension of epistemological beliefs, this paper analyzes a specific case: project ”Two countries – one profession” initiated and supported by the OSCE Representative on Freedom of the Media. The project consists of regular round tables where senior representatives from Ukrainian and Russian professional journalism organizations meet to discuss ways to improve professional standards and safety of journalists, as well as collaborative projects between young journalists from the two countries. The project is perceived as contradictory and provocative by a part of the Ukrainian media community (e.g. Rudenko 2016, December 15th). The paper is based on analysis of observations of meetings between the National Union of 

Journalists of Ukraine and the Russian Union of Journalists, interviews with representatives of these and other media organizations and experts in Ukraine, focus groups with the young journalists involved in the project, and negative and positive reactions to this project by the Ukrainian media community.

Keywords
epistemological beliefs, journalism culture, journalism organizations, crisis, conflict, challenges, Ukraine
National Category
Media Studies
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-33748 (URN)
Conference
23rd Nordic Conference on Media and Communication Research, Tampere, Finland, 17–19 August 2017
Projects
Propaganda and management of information in the Ukraine-Russia conflict: From nation branding to information war
Available from: 2017-11-27 Created: 2017-11-27 Last updated: 2017-12-01Bibliographically approved
Voronova, L. (2017). Gender politics of the ‘war of narratives’: Russian TV-news in the times of conflict in Ukraine. Catalan Journal of Communication & Cultural Studies, 9(2), 217-235
Open this publication in new window or tab >>Gender politics of the ‘war of narratives’: Russian TV-news in the times of conflict in Ukraine
2017 (English)In: Catalan Journal of Communication & Cultural Studies, ISSN 1757-1898, Vol. 9, no 2, p. 217-235Article in journal (Refereed) Published
Abstract [en]

This article focuses on the gender politics of the news broadcast on the Russian state-controlled TV channels – Channel One (Pervyj kanal), Russia-1 (Rossiya-1), Russia-24 (Rossiya-24), NTV and RT (formerly Russia Today) – from January to September 2015, a period when the TV news closely followed the conflict in Ukraine and the growing tensions between Russia and Europe. The study shows that the news on the state-controlled TV channels interpret the state politics in only one possible way – ascribing the most traditional and essentialist characteristics to the country, prioritizing male actors and military activities and suggesting no alternatives to ‘(re)masculinization’ of the image of Russia in the situation of the conflict on the territory of another state, despite the alleged disengagement of the country in it. The article concludes that the state-controlled TV channels use essentialist gendering as a part of nation-branding and nation-building strategies, with an aim to construct the gendered and intersectionalized ideology of the ‘Russian world’ that would target both internal and external audiences and go beyond the borders of the Russian Federation.

Place, publisher, year, edition, pages
Intellect Ltd., 2017
Keywords
gendering, gender politics, news, Russia, television, Ukraine
National Category
Media Studies
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-33863 (URN)10.1386/cjcs.9.2.217_1 (DOI)000418016000004 ()2-s2.0-85038089884 (Scopus ID)2015/3.1.1/1417 (Local ID)2015/3.1.1/1417 (Archive number)2015/3.1.1/1417 (OAI)
Projects
Propaganda and management of information in the Ukraine-Russia conflict: From nation branding to information war
Available from: 2017-12-12 Created: 2017-12-12 Last updated: 2018-04-05Bibliographically approved
Voronova, L. (2017). Local, national, transnational: shifting audiences in Ukraine. In: IAMCR 2017: Post-Socialist, Post-Authoritarian Working Group, Abstracts of papers presented at the annual conference of the International Association for Media and Communication Research, IAMCR, Cartagena, Colombia 16-20 July 2017. Paper presented at International Association for Media and Communication Research 2017, 16-20 July, Cartagena, Colombia. , Article ID 14730.
Open this publication in new window or tab >>Local, national, transnational: shifting audiences in Ukraine
2017 (English)In: IAMCR 2017: Post-Socialist, Post-Authoritarian Working Group, Abstracts of papers presented at the annual conference of the International Association for Media and Communication Research, IAMCR, Cartagena, Colombia 16-20 July 2017, 2017, article id 14730Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Since 2013, scholars have been discussing events happening in Ukraine from the perspective of the “war of narratives” (Khaldarova and Pantti 2016). In this war, information has become one of the main weapons (Hoskins and O’Loughlin 2010), and fight for the publics has crossed the borders of the ordinary economic and political struggles. Previous research has mainly focused on the attempts of the Russian mainstream state-controlled media and other actors (e.g. trolls on social media) to influence the Russian-speaking audiences in Ukraine, Russia and elsewhere by spreading pro-Kremlin propaganda (see Pantti 2016). Less attention has been given to the Ukrainian media community and the internal processes in it in the period of crisis (Bolin, Jordan & Ståhlberg 2016). Being a part of the research project ”From nation branding to information war”, this paper focuses on the visions of the publics by the Ukrainian media community today. How do representatives of the media community imagine and perceive their audiences? What are the changes that have occurred along with the territorial changes – loss of Crimea to Russia and establishment of selfproclaimed ”people’s republics” in the East of the country? And which language do media producers choose today to speak to their audiences? Through the prism of “imagined audiences” (e.g. Litt and Hargitai 2016, boyd 2008) and “imagined communities” (Anderson 2006), this paper discusses several aspects of the changes in the visions of the audiences by the Ukrainian media community. First, it focuses on the visions of the audiences by the journalists who due to the crisis had to move geographically and, thus, work for a different audience today. As such, it takes up the cases of journalists who moved from Crimea and the socalled LPR and DPR to Kyiv or other Ukrainian regions. Another case is journalists from Russia who moved to Ukraine for ideological reasons. Second, the paper discusses the reactions of the media community to the need for reaching out to the audiences in Crimea and so-called DPR/LPR, the technological and ideological challenges of this communication. Third, it focuses on a serious challenge and change concerning the language, in which the audiences are addressed. Due to new legislative proposals and, according to some media experts, economic reasons, Ukrainian language is becoming more and more dominant both in broadcast and printed media. Yet, simultaneously Ukraine is one of successful producers of transnational entertainment products in Russian language (e.g. popular travel show “Oryol i Reshka” by TeenSpirit Production which is broadcast in Ukraine, Russia and Kazakhstan).

Keywords
imagined communities, imagined audiences, Ukraine, crisis
National Category
Media Studies
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-33747 (URN)
Conference
International Association for Media and Communication Research 2017, 16-20 July, Cartagena, Colombia
Projects
Propaganda and management of information in the Ukraine-Russia conflict: From nation branding to information war
Available from: 2017-11-27 Created: 2017-11-27 Last updated: 2017-12-01Bibliographically approved
Voronova, L. & Voronova, O. (2017). Printed media for Russophone diaspora: typological models. In: Migration and Communication Flows: Rethinking borders, conflict and identity through the digital: . Paper presented at ECREA Diaspora, Migration and the Media 2017 Conference, Migration and Communication Flows: rethinking borders, conflict and identity through the digital, 2-3d November, Bilbao, Spain.
Open this publication in new window or tab >>Printed media for Russophone diaspora: typological models
2017 (English)In: Migration and Communication Flows: Rethinking borders, conflict and identity through the digital, 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In eighty countries of the world (excluding Russia), there are produced around 3,5 thousand media in Russian language for 30 million Russian speakers (Astafyev 2012). Russophone diaspora is specific, as it has a multilayered (different waves of migration) and multiethnic character (see Pivovar 2008, 2010). The printed media of the three first waves of the Russian emigration are thoroughly studied (e.g., Bogomolov 1994, 2004; Esin 2003; Mikhalev 2009; Suomela 2014; Zhirkov 2003). There are as well several studies on the online space of the “Russian abroad” (e.g., Morgunova 2014; Reut and Teterevleva 2014). Yet, the currently existing printed Russian-language media remain somewhat of a blind spot on the map of the diaspora studies and media studies alike, despite the scale of this media segment.

This study focuses on the printed media segment of the Russophone media abroad. The study is based on a twelve-year long monitoring of Russian-language press that consisted of a basic content analysis of 65 printed media and survey of 64 journalists working for 50 outlets. The materials were collected during the trainings for these journalists organized by the Universal Association of Russian Press (VARP) and Faculty of Journalism, Moscow State University.

The study maps the space of the Russian-language press abroad, describes the tendencies characteristic for it, and highlights the typological models within this segment. On the one hand, the Russian-language media abroad are influenced by global processes, which lead to their commercialization, standardization, concentration and integration with non-established media online. On the other hand, these media are oriented at specific audiences, united by the language and culture. The current challenges of these media are related to the political events (such as Ukrainian conflict), as well as the broader problem of self-identification of the Russophone diaspora.

National Category
Media Studies
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-33751 (URN)
Conference
ECREA Diaspora, Migration and the Media 2017 Conference, Migration and Communication Flows: rethinking borders, conflict and identity through the digital, 2-3d November, Bilbao, Spain
Available from: 2017-11-27 Created: 2017-11-27 Last updated: 2017-12-27Bibliographically approved
Voronova, L. (2017). Russian Journalists Moving to Ukraine: Russophone Journalism Culture, ‘Imagined Communities’ and Challenges of Adjusting. In: : . Paper presented at 17th Annual Aleksanteri conference: Russia's Choices for 2030, 25-27 October 2017, Helsinki, Finland.
Open this publication in new window or tab >>Russian Journalists Moving to Ukraine: Russophone Journalism Culture, ‘Imagined Communities’ and Challenges of Adjusting
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Since 2013, scholars have been discussing events happening in Ukraine from the perspective of the “war of narratives” (Khaldarova and Pantti 2016). In this war, information has become one of the main weapons (Hoskins and O’Loughlin 2010), and fight for the publics has crossed the borders of the ordinary economic and political struggles. Previous research has mainly focused on the attempts of the Russian mainstream state-controlled media to influence the Russian-speaking audiences in Ukraine, Russia and elsewhere by spreading pro-Kremlin propaganda (see Pantti 2016). Less attention has been given to the Ukrainian media community and the internal processes in it in the period of crisis (Bolin, Jordan & Ståhlberg 2016). Being a part of the research project ”From nation branding to information war”, this paper focuses on a very particular group of the representatives of the Ukrainian media community – Russian journalists who moved to Ukraine and work for Ukrainian audiences. This paper applies the theoretical prism of “imagined audiences” (e.g. Litt and Hargitai 2016, boyd 2008) and “imagined communities” (Anderson 2006). The analysis is based on semi-structured interviews with seven journalists conducted in 2017. What are the motivations behind their choice of the new geographic location and place of work? What are the challenges that they face adjusting to the new journalism culture and how do they see their role in the “war of narratives”? How do they imagine and perceive their audiences? And how do they relate to the language issue, as Ukrainian language is becoming more and more dominant both in broadcast and printed media?

National Category
Media Studies
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-33750 (URN)
Conference
17th Annual Aleksanteri conference: Russia's Choices for 2030, 25-27 October 2017, Helsinki, Finland
Projects
Propaganda and management of information in the Ukraine-Russia conflict: From nation branding to information war
Available from: 2017-11-27 Created: 2017-11-27 Last updated: 2017-12-27Bibliographically approved
Kalinina, E. & Voronova, L. (2017). The Battalion: Questioning or reproducing the matrix of domination in war films?. In: : . Paper presented at IAMHIST 2017, XXVII conference, 10-13th July, Paris, France.
Open this publication in new window or tab >>The Battalion: Questioning or reproducing the matrix of domination in war films?
2017 (English)Conference paper, Oral presentation only (Refereed)
National Category
Media and Communications Cultural Studies
Research subject
Baltic and East European studies; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-33744 (URN)
Conference
IAMHIST 2017, XXVII conference, 10-13th July, Paris, France
Available from: 2017-11-27 Created: 2017-11-27 Last updated: 2017-12-01Bibliographically approved
Voronova, L. (2016). Ot gendera k intersektsional'nosti: o neobkhodimosti ispol'zovaniya matritsy kategoriy v media-issledovaniyakh: From gender to intersectionality: On the need of using the matrix of categories in media studies. In: Vartanova, E. L. & Zassoursky, Y. N. (Ed.), Zhurnalistika v 2015 godu. Informatsionnyj potentsial obschestva i resursy mediasistemy: Journalism in 2015: Informational potential of the society and the media system resources. Paper presented at Journalism in 2015: Informational potential of the society and the media system resources, February 2016, Faculty of Journalism, Moscow State University, Moscow, Russia. Moscow: MediaMir, Faculty of Journalism, Moscow State University
Open this publication in new window or tab >>Ot gendera k intersektsional'nosti: o neobkhodimosti ispol'zovaniya matritsy kategoriy v media-issledovaniyakh: From gender to intersectionality: On the need of using the matrix of categories in media studies
2016 (Russian)In: Zhurnalistika v 2015 godu. Informatsionnyj potentsial obschestva i resursy mediasistemy: Journalism in 2015: Informational potential of the society and the media system resources / [ed] Vartanova, E. L. & Zassoursky, Y. N., Moscow: MediaMir, Faculty of Journalism, Moscow State University , 2016Conference paper, Published paper (Refereed)
Abstract [ru]

В то время как гендерные исследования СМИ стали признанной областью медиа-исследований, использование т.н. интерсекционального подхода (Davis, 2008; McCall, 2005) встречается редко. Интерсекциональный подход предполагает, что вместо отдельной категории «гендер» исследователь обращает внимание на всю «матрицу доминирования» (Collins, 2000) - пересечение таких категорий, как гендер, класс, этническая и расовая принадлежность, религиозные взгляды, сексуальные предпочтения, физическая и умственная полноценность и т.д. Это позволяет исследователю лучше понять дискриминационные механизмы и механизмы продвижения определенных акторов и групп. Матрица доминирования может использоваться как в исследованиях медиа-контента (например, для получения представлений о стереотипах, присутствующих в новостном или развлекательном контенте), так и в исследованиях медиа-организаций (для того, чтобы понять, какие группы имеют доступ к производству медиа и на основании чего в разных контекстах выстраивается «стеклянный потолок», который не позволяет представителям определенных групп продвигаться по карьерной лестнице в медиа-индустрии).

Как показало основанное на интервью исследование процесса гендеринга в политической журналистике в качественной прессе России и Швеции (который характеризуется присвоением гендерных категорий политикам и политическим процессам - см. Voronova, 2014), сами журналисты в обоих контекстах заявляют о неотрывности категории гендера от других категорий (этническая и расовая принадлежность, класс, сексуальные предпочтения, религиозные взгляды и т.д.), которые могут быть задействованы в производстве новостей. Как и гендеринг, акцентирование других категорий может носить как дискриминационный, так и позитивный характер. Российские журналисты отмечали, что высказывания зарубежных женщин-политиков часто подаются как особенно чуждые в связи с пересечением двух категорий (гендер и национальность), а шведские журналисты говорят о высмеивании российских мужчин-политиков в прессе Швеции, связанным с несоответствием их характеристик мужественности тем, что приняты в Швеции. Журналисты, работающие в качественной прессе, в обеих странах сталкиваются с проблемой несоответствия их убеждений о демократической роли СМИ с реалиями медиа-ландшафта. Если в российском контексте разнообразие (diversity) в медиа-контенте и обсуждение разнообразия как общественной задачи зачастую не считается выгодным с точки зрения рекламных продаж и конкуренции на медиа-рынке («стереотипы продаются лучше»), в Швеции гендерная проблематика сегодня вытесняется обсуждением вопросов, связанных с категориями этнической и расовой принадлежности, что неоднозначно воспринимается журналистами: разнообразие важно, но ведь и гендерное равенство все еще не достигнуто. Более того, медиа-контент во многом является, по мнению журналистов, отражением интерсекциональной иерархии в медиа-организации, которая также должна стать более открытой и неоднородной.

Таким образом, с точки зрения журналистов, для борьбы со стереотипами в медиа-контенте и преодоления дискриминационных механизмов в медиа-индустрии, необходимо обращать внимание не только на категорию гендера, но на всю «матрицу доминирования». Этот же подход, несмотря на методологические сложности (см. Lünenborg and Fürsich, 2014), можно рекомендовать для рассмотрения и медиа-исследователям, особенно в пост-советском пространстве, где включение категории социального класса традиционно считается важным.

Place, publisher, year, edition, pages
Moscow: MediaMir, Faculty of Journalism, Moscow State University, 2016
Keywords
gender, intersectionality, journalists, political journalism, Russia, Sweden
National Category
Gender Studies Media Studies
Identifiers
urn:nbn:se:sh:diva-31392 (URN)978-5-91177-091-4 (ISBN)
Conference
Journalism in 2015: Informational potential of the society and the media system resources, February 2016, Faculty of Journalism, Moscow State University, Moscow, Russia
Available from: 2016-03-15 Created: 2016-12-15 Last updated: 2016-12-15Bibliographically approved
Voronova, L. (2016). Интерсекциональный подход в журналистике и научных исследованиях [Intersectional approach in journalism and research]: Рефлексия о многообразии [Reflection on diversity]. In: Olga Smirnova (Ed.), Гендер и СМИ [Gender and Media]: (pp. 197-222). Moscow: Faculty of Journalism Lomonosov Moscow State University
Open this publication in new window or tab >>Интерсекциональный подход в журналистике и научных исследованиях [Intersectional approach in journalism and research]: Рефлексия о многообразии [Reflection on diversity]
2016 (Russian)In: Гендер и СМИ [Gender and Media] / [ed] Olga Smirnova, Moscow: Faculty of Journalism Lomonosov Moscow State University , 2016, p. 197-222Chapter in book (Refereed)
Place, publisher, year, edition, pages
Moscow: Faculty of Journalism Lomonosov Moscow State University, 2016
Keywords
Intersectionality, matrix of domination, political journalism, Russia, Sweden, Интерсекциональность, матрица доминирования, политическая журналистика, Россия, Швеция
National Category
Media Studies Gender Studies
Research subject
Baltic and East European studies; Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-31985 (URN)9785211064072 (ISBN)
Note

Gender and Media has changed the type of publication: previously an anthology, it is now a yearly scientific journal

Available from: 2017-02-10 Created: 2017-02-10 Last updated: 2017-05-09Bibliographically approved
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