Open this publication in new window or tab >>2012 (Danish)In: MedieKultur: Journal of Media and Communication Research, ISSN 0900-9671, E-ISSN 1901-9726, Vol. 28, no 52, p. 153-172Article in journal (Refereed) Published
Abstract [en]
The use of press releases by Dansk Folkeparti
Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the party's use of press releases not only as a source of information about the party's political initiatives but as a way of doing what George Lakoff has called Moral Politics. The use of press releases is then discussed in relation to the distinction presented by Lees-Marshement between product oriented, sales oriented and market oriented parties. The conclusion is that Dansk Folkeparti use the press releases as a part of their political marketing, but that the party due to its moral politics has to be classified as a sales oriented party.
Place, publisher, year, edition, pages
Århus: SMID, 2012
Keywords
argumentation, pressmeddelanden, politisk marketing, retorik
National Category
Languages and Literature Media and Communications
Identifiers
urn:nbn:se:sh:diva-16624 (URN)10.7146/mediekultur.v28i52.4317 (DOI)
2012-06-222012-06-222025-01-31Bibliographically approved