sh.sePublications
Change search
Link to record
Permanent link

Direct link
Publications (10 of 34) Show all publications
Andersson, G. (2023). City tourism development: Based on institutional governance and a new structure for Destination Management Organisations. In: Anke Peters; Anna Hübner; Nataliia Godis; Parisa Setoodegan; Samudika Weliweriyage; Tatiana Chekalina (Ed.), 31st Nordic Symposium on Tourism and Hospitality Research: Book of Abstracts. Paper presented at 31st Nordic Symposium on Tourism and Hospitality Research, Östersund, September 19-21, 2023. (pp. 235-239). Östersund: Mid Sweden University
Open this publication in new window or tab >>City tourism development: Based on institutional governance and a new structure for Destination Management Organisations
2023 (English)In: 31st Nordic Symposium on Tourism and Hospitality Research: Book of Abstracts / [ed] Anke Peters; Anna Hübner; Nataliia Godis; Parisa Setoodegan; Samudika Weliweriyage; Tatiana Chekalina, Östersund: Mid Sweden University , 2023, p. 235-239Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

BackgroundIn Sweden there is a debate how urban areas can be planned compared with the societal context in the future. An important starting point is that city destinations are very attractive for visitors (Maitland & Ritchie, 2009). In addition, in Stockholm there has been a discussion for several years how to cooperate and organise the whole region more efficiently concerning tourism and the tourism and travel industry. In a development project “Besökskraft” in Stockholm a new sort of destination organisation and governance is investigated on a regional level. It is led by “Region Stockholm” and its regional development office. A formal project organisation is developed using a steering committee, a project group, a main working group and several reference groups. The project is financed by EU and internally by the regional development office.

Research purposeThe research purpose is to investigate and analyse how institutional governance and Destination Management Organisations (DMO) can support the development of city visitor destinations based on reasons for visitors´ travel. The following six analysis themes are used: City and sub city areas, Governance principles, Destination development areas, Actor networks, Destination Management Organisation (DMO) and Positioning based on travel motivation.

Research methodThe first project phase of the development project “Besökskraft” is November 2022 – October 2023. This will be studied, but the plan is to follow the project for three more years. The chosen destination case is the Stockholm county region. As a “companion researcher” I am conducting a case study based on action research using a regional planning perspective. As sub methods interviews, workshops, observation, action studies, webpage investigations and destination report studies are being used. This paper can be considered as a progress report.

City and sub city areasIn Stockholm centre there are eight regional cities and in addition a large peri-urban area (Stockholm county council, 2018). This is a foundation for empowered communities and place prosperity, which is discussed in the long-term regional plan RUFS 2050. It i  important to find typical functions for these regional cities in order to use the strengths of the place. The functions is closely related to visitors’ travel motivations. This is discussed in the project during 2023. Furthermore, the responsible tourist behaviour will be considered, such as overtourism in cities.

Governance principlesOverall governance principles have been discussed in the development project. For example, Hall (2011) has identified four types of governance: Hierarchies, markets, networks and communities, and Cizel, Ajanovic and Cakar (2015) propose that stakeholders´ ideas related to destination governance in Antalya were extracted under three main themes: shared vision, goal congruence and interaction. Bellini & Pasquinelli (2017) propose that cities are developed with their suburbs by specific actor groups, such as the tourist and travel industry through innovation, entrepreneurship etc. However, the overall governance principles, will be developed in the second phase of the project in 2024.

Destination development areasAs a starting point the question “What to DO within the region of Stockholm county?” has been used in the development project. The idea has been to find possible working areas and later on to discuss the planned destination organization. Therefore, during the first destination workshop twelve important development areas were identified for the region. After an analysis by the project group three starting development areas have been chosen: competence, infrastructure and positioning. In the next phase about ten more development areas will be chosen. In order to find potential development areas benchmarking with other destination has been conducted. Besides the Smart City Concept could give new ideas in the development project in later phases. For example, Smart City Sweden (2022) proposed that with economic rethinking the areas: climate, energy & environmental, mobility, digitalisation, urban planning and social sustainability could be used.

Actor networksThe destination project uses the quadruple-helix method. The general principle is about collaboration between four actor groups: government, industry, research institutes and society. In Stockholm these destination actor groups are related to each other in a complex network. Andersson (2016) has developed an analysis model of the tourism department’s network, where the following six network content dimensions were found during the literature review: stakeholders, reciprocal relations, relation exchange, network driving forces, network management and purpose. One can also ask who has potential how to take the lead position and if there should be a top-down or bottom-up planning approach in the region. Wray (2015) support that the state should take a lead position in managing and coordinating destination stakeholder activities related to tourism product and experience development, destination marketing and management, and sustainable tourism planning. So far the regional office has taken the lead position, but all actors are aware of that only guidance can be used.

Destination Management Organisation (DMO)The destination and its network is complex and dynamic. Therefore, DMOs are an important organisational unit. The DMOs need to embrace and engage all bodies (public and private) who are concernd with actions that engage the industry to develop and to improve supply (Spyriadis, Fletcher & Fyall, 2013). There are different levels within the region’s destination structure. On the one hand there is a local destination organisation which has a physical representation task and it works with concrete business products. On the other hand, there is a regional destination organisation which has a digital representation task and it works with supporting activities for tourism. During the development project about 20 more formal DMOs have participated in focus group interviews. It is obvious that local DMOs is really working with local products and individual tourist. However, the biggest DMO owned by the municipality of Stockholm has already taken marketing and planning initiatives which often cover the whole Stockholm region. Therefore, it has to be a coordination of working areas for Visit Stockholm and a planned overall regional DMO.

Positioning based on travel motivationThe character of the destination will give some ideas about visitors’ travel motivation. In addition, these travel motivations have to be prerequisites for destination trademarks in relation to the destination image. Within the development project this development are visitors. Furthermore, some cities’ conditions are associated with both positive and negative image, but they have still a great potential (Andersson & Abbasian, 2018). Attractive image of city and regional centres with positioned city tourism products is a prerequisite for new destination structure and actors.

Tentative conclusionsThis is the first preliminary research report and the project will continue until at least December 2024. However, some tentative conclusions can be proposed. Within the actor groups in Stockholm there is a positive attitude to a new formal regional destination organisation, even though there are several questions about it: such as financing and the organisations’ objectives. Connected to the development project in Stockholm several governance principles will be discussed in later reports, such as the use of the quadruple principles in the destination network. Furthermore, the role of different DMOs will be discussed and their relations to the whole city and sub-cities. There is also a consensus on what development areas are important to start to work with in Stockholm, such as transportation. A model of different development areas, city area structure and related destination organisation questions will be developed.

ReferencesAndersson, G. (2016). An analysis model of tourism academic networks: a Swedish case study triangulated with an EU research project. Journal of Teaching in Travel & Tourism, 16(3), 195-212.Andersson, G., & Abbasian, S. (2018). Analysis Dimensions of City Destination Character and Image Positioning. Almatourism-Journal of Tourism, Culture and Territorial Development, 9(17), 33-54.Cizel, B., Ajanovic, E., & Cakar, K. (2016). Prerequisites for effective and sustainable destination governance. Anatolia, 27(2), 155-166.Hall, M. (2011). A typology of governance and its implications for tourism policy analysis, Journal of Sustainable Tourism, 19:4-5, 437-457.Maitland, R., & Ritchie, B. (Eds.). (2009). City tourism: National capital perspectives. Cabi.Mehraliyev, F., Cheng Chu Chan, I., Choi, Y., Ali Koseoglu, M., & Law, R. (2020). A stateof-the-art review of smart tourism research, Journal of Travel & Tourism Marketing, 37:1, 78- 91.Rivera, J. P. R., Gutierrez, E. L. M., & Roxas, F. M. Y. (2022). Re-thinking governance in tourism: Harnessing tourism’s post-COVID-19 economic potential. Journal of Quality Assurance in Hospitality & Tourism, 1-27.Stockholm county council. (2018). Regional Development Plan for Stockholm – RUFS 2050.Wray, M. (2015). Drivers of change in regional tourism governance: a case analysis of the influence of the New South Wales Government, Australia, 2007–2013, Journal of Sustainable Tourism, 23(7), 990- 1010.

Place, publisher, year, edition, pages
Östersund: Mid Sweden University, 2023
Series
Rapportserien / European Tourism Research Institute, ISSN 1403-4220 ; 2023:1
Keywords
Institutional governance; Destination Management Organisation; City tourism, Regional development
National Category
Other Social Sciences not elsewhere specified
Research subject
Other research area
Identifiers
urn:nbn:se:sh:diva-52875 (URN)978-91-89786-37-0 (ISBN)
Conference
31st Nordic Symposium on Tourism and Hospitality Research, Östersund, September 19-21, 2023.
Funder
Swedish Agency for Economic and Regional Growth
Available from: 2023-12-15 Created: 2023-12-15 Last updated: 2023-12-15Bibliographically approved
Magnusson, T., Karabag, S. F., Wigger, K. & Andersson, G. (2023). Sustainability transitions in tourism: on the transformation of a fragmented sector. Tourism Geographies
Open this publication in new window or tab >>Sustainability transitions in tourism: on the transformation of a fragmented sector
2023 (English)In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340Article in journal (Refereed) Epub ahead of print
Abstract [en]

This conceptual paper argues that there are unrealized benefits from a cross-fertilization between research on sustainable tourism and sustainability transitions studies. With the aim to stimulate such cross-fertilization, the paper identifies three contemporary streams in sustainability transitions studies that are particularly relevant for sustainable tourism: deep transitions, transitions in practice, and the geography of transitions. These three streams present complementary perspectives, which can help reach a more nuanced understanding of transition processes in the tourism sector. The paper concludes that while research on sustainable tourism can benefit from theories, concepts, and frameworks from research on sustainability transitions, research on sustainable tourism can support further conceptual developments in sustainability transitions studies.

Place, publisher, year, edition, pages
Taylor & Francis, 2023
Keywords
Tourism, sustainability transitions, sustainable development, deep transitions, transitions in practice, geography of transitions
National Category
Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:sh:diva-52874 (URN)10.1080/14616688.2023.2291700 (DOI)001125367800001 ()2-s2.0-85179659848 (Scopus ID)
Projects
Framtiden för evenemang- och mötesindustrin i ett transporteffektivt samhälle efter COVID-19
Funder
Swedish Energy Agency, 2020-024533
Available from: 2023-12-15 Created: 2023-12-15 Last updated: 2024-01-04Bibliographically approved
Andersson, G. (2022). Smart attractive sustainable cities. In: Anatoly Lvov; Raija Komppula; Jarmo Ritalahti (Ed.), Participatory approaches to development for desirable tourism futures: Book of Abstract: 27th-29th September 2022. Paper presented at 30th Nordic Symposium on Tourism and Hospitality, Porvoo/Borgå, Finland, September 26-29, 2022. (pp. 65). Porvoo: Haaga-Helia University of applied science
Open this publication in new window or tab >>Smart attractive sustainable cities
2022 (English)In: Participatory approaches to development for desirable tourism futures: Book of Abstract: 27th-29th September 2022 / [ed] Anatoly Lvov; Raija Komppula; Jarmo Ritalahti, Porvoo: Haaga-Helia University of applied science , 2022, p. 65-Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Porvoo: Haaga-Helia University of applied science, 2022
National Category
Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:sh:diva-50586 (URN)
Conference
30th Nordic Symposium on Tourism and Hospitality, Porvoo/Borgå, Finland, September 26-29, 2022.
Available from: 2023-01-10 Created: 2023-01-10 Last updated: 2023-01-10Bibliographically approved
Andersson, G. & Jere Jakulin, T. (2022). Systems Methodology for Defining Sustainable Tourism Events. In: Tadeja Jere Jakulin; Črtomir Rozman (Ed.), Tourism: Systems Methodology in Special Interest Tourism. Hamburg: Verlag Dr. Kovac
Open this publication in new window or tab >>Systems Methodology for Defining Sustainable Tourism Events
2022 (English)In: Tourism: Systems Methodology in Special Interest Tourism / [ed] Tadeja Jere Jakulin; Črtomir Rozman, Hamburg: Verlag Dr. Kovac, 2022Chapter in book (Other academic)
Place, publisher, year, edition, pages
Hamburg: Verlag Dr. Kovac, 2022
Series
TOURISTIK – Interdisziplinäre Beiträge zur Tourismuswissenschaft, ISSN 2192-7243 ; 6
Keywords
Tourism, Touristic, Sustainability, Multicriteria decision making, System dynamic
National Category
Business Administration Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:sh:diva-50461 (URN)978-3-339-12742-6 (ISBN)978-3-339-12743-3 (ISBN)
Available from: 2023-01-02 Created: 2023-01-02 Last updated: 2023-01-02Bibliographically approved
Andersson, G. (2021). Visit attractive sustainable cities: Visit functional supply and visitor experience demand in a city destination. In: Ása Marta Sveinsdóttir and Þórný Barðadóttir (Ed.), Shaping mobile future: Challenges and possibilities in precarioustimes - Book of Abstracts. Paper presented at The 29th Nordic Symposium in Tourism and Hospitality Research Akureyri, Iceland [DIGITAL], September 21-23, 2021. (pp. 176-176). Akureyri Iceland: Icelandic Tourism Research Centre
Open this publication in new window or tab >>Visit attractive sustainable cities: Visit functional supply and visitor experience demand in a city destination
2021 (English)In: Shaping mobile future: Challenges and possibilities in precarioustimes - Book of Abstracts / [ed] Ása Marta Sveinsdóttir and Þórný Barðadóttir, Akureyri Iceland: Icelandic Tourism Research Centre , 2021, p. 176-176Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Today there is a discussion how urban areas can be developed in the future compared with the numberof residents, public sector and industry in Sweden.

The city regions are also very attractive for visitors(Maitland & Ritchie, 2009). However, will the Corona pandemic demand more local sustainable productswith reduced transports?In Stockholm destination there are eight regional city centres and also a large peri-urban area(Stockholm county council, 2018).

The tourism industry influence strongly on the development of cities with their suburbs throughinnovation, entrepreneurship etc. (Bellini & Pasquinelli, 2017). The companies have to consider todevelop new attractiveness concept which is even more important after the pandemic, such as newhybrid products and local product packages based on visitor streams.

The destination character is a base for the supply and its matching image. Some suburb environmentare associated with negative image, but still they have a great potential (Andersson & Abbasian, 2018).

The research purpose is to investigate the visitor attractive functional supply in a regional city and itsimage, and how it can be related to visitors experience demand.

The visit functional supply is investigated by in-depth interviews of tourist experts, and the visitorexperiences by semi-structured interviews and a quantitative investigation using the AnalyticalHierarchical Process.

Typical visit functional supply based on visitor streams in regional city centre, and typical experiencedemand for various visitor categories are identified and developed into a model of smart city centres. Inaddition, attractive image aspects of city and regional centres, and transformed city tourism productswith new destination actors.

Place, publisher, year, edition, pages
Akureyri Iceland: Icelandic Tourism Research Centre, 2021
Series
Rannsóknamiðstöð ferðamála, ISSN 1670-8857
National Category
Other Social Sciences
Research subject
Other research area
Identifiers
urn:nbn:se:sh:diva-48016 (URN)
Conference
The 29th Nordic Symposium in Tourism and Hospitality Research Akureyri, Iceland [DIGITAL], September 21-23, 2021.
Available from: 2022-01-13 Created: 2022-01-13 Last updated: 2022-01-13Bibliographically approved
Andersson, G. (2019). City tourist destination planning and visitor streams. In: 28th Nordic Symposium on Tourism and Hospitality Research: 23rd to 25th October 2019, Roskilde University. Paper presented at 28th Nordic Symposium on Tourism and Hospitality Research, Roskilde, October 23-25, 2019. (pp. 43-44). Roskilde, Denmark: Roskilde University
Open this publication in new window or tab >>City tourist destination planning and visitor streams
2019 (English)In: 28th Nordic Symposium on Tourism and Hospitality Research: 23rd to 25th October 2019, Roskilde University, Roskilde, Denmark: Roskilde University , 2019, p. 43-44Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Destinations and their visitors are crucial to study in city tourism. Valls et al. (2013) proposed that identifying destination characteristics related to visitor segments and their holiday can help in the interpretation of contemporary urban tourism flows in Europe, facilitating city strategic planning in order to boost competitiveness. It is a challenge to identify the destination attributes and their benefits that the individual market segments value the most (Reisinger, Mavondo, & Crotts, 2009).

Within destinations in Sweden there is a lack of knowledge about visitor streams. For example, there are no available official statistics for detailed tourism streams in Stockholm (The statistical analyst at Swedish Agency for Eco­nomic and Regional Growth, 2018). The problem, though, is how qualitative information and statistics can be collected and analysed with the limited resources available. In addition, the statistics are too static, because they are not connected to a tourist’s whole trip. New approaches will be demanded for tourism statistics and study techniques. Exploring tourist spatial behaviour based on social media big data is a new research field (Tang & Li, 2015).

There is a discussion how to use mobile data points in Sweden in order to understand pattern of travel to destinations and concentration of people at a destination during a specific time. In addition, there are difficulties such as the lack of knowledge of a person's background. However, the use of mobile data and other Internet sources is rapidly developing.

The purpose of this study is how visitor streams can based on the destination characteristics and visitor segments be analysed and discussed in order to improve the destination by destination organisations? This is an ongoing research project about visitor streams.

This research included analysis of about 100 destination plans, a pilot study of statistics and qualitative destination information about Stockholm, tourist segments studies, in-depth interviews and a literature review. Statistical data and qualitative information in this research are used as “knowledge indicators” rather than as “unambiguous facts”.

The case study of the visitor segment “cruise passengers” to Stockholm has been chosen as an empirical example. During the high season, there could be between 2,000 and 16,000 cruise passengers in the centre of Stockholm on any given day. These sightseeing tours mostly use just three or five activity points, which are based on visitor attractions, restaurants, shopping, guided tours, outlooks and exploring independently. This means that a very small city area is used by cruise passengers.

 In order to develop the tourist products and marketing there is a need for the destination organisations to understand the most important tourist segments and their segment streams within the regional and local destinations, using statistics and qualitative indicators. For example, the DMOs and local incoming companies need to coordinate the marketing, attraction development and logistics regarding their cruise products in the central of Stockholm. The stream content could be: defined visitor segment, visitor data, spatial destination data such as points and routes, time information and tourism product. However, there is also a need for understanding overall city people streams in order to plan the city's infrastructure, where big data could be used. As a result this will hopefully improve the destination logistics and reduce overcrowding.

The streams can be of different types, which demand different investigation and presentation techniques. The cruise passenger’s visitor stream routes are of regular character. But the segment “private car travellers” are of irregular character, where the tourists can be analysed in visitor sectors connected to an investigation technique, when moving around individually.

Finally, this research propose the visitor stream concept and future research of various visitor segment streams and the city's people movement pattern. A basic method for analysing visitor streams is suggested: defining “regional and local destination” and its characteristics, investigating quantitative and qualitative destination information, identifying important visitor segments, analysing segment streams and overall movement patterns of people with new destination tools.

Place, publisher, year, edition, pages
Roskilde, Denmark: Roskilde University, 2019
National Category
Social and Economic Geography Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-39799 (URN)
Conference
28th Nordic Symposium on Tourism and Hospitality Research, Roskilde, October 23-25, 2019.
Available from: 2020-01-11 Created: 2020-01-11 Last updated: 2020-01-14Bibliographically approved
Andersson, G. & Abbasian, S. (2018). Analysis Dimensions of City Destination Character and Image Positioning. Almatourism, 9(17), 33-54
Open this publication in new window or tab >>Analysis Dimensions of City Destination Character and Image Positioning
2018 (English)In: Almatourism, E-ISSN 2036-5195, Vol. 9, no 17, p. 33-54Article in journal (Refereed) Published
Abstract [en]

City tourism, with its unique character and image, has increased considerably over the last decades. At the same time, the complexity of destination development and image marketing has increased, and there is a lack of analysis tools for image positioning. The purpose is to investigate city destination image and character as prerequisites for destination mar­keting and development and how the image and character position can be analysed. City destination character, visitor destination image and visitor segments are used as the main theoretical framework.  An exploratory qualitative study approach has been chosen with an image case study of destination Stockholm. Qualitative interviews were conducted with the visitor segment international students and destination specialists. The study shows that desti­nation specialists have assessed a combination of city destination characteristic areas, which can be developed. Furthermore, visitors have a mind­set of several image aspects and holistic expressions for city destinations that can be used in destination marketing to change the current image position into the desired one. In order to determine a desired position, six analysis dimensions have been found useful: Desired positioning, Demand and supply, Visitor segmentation, Destination generalisation, Visit process and Expression type. The analysis dimensions are based on relevant dichotomous aspects. The effects of the used dimensions are called “positioning leverage effects”, and their main aim is to obtain a competitive advantage and to differentiate to other destinations.

 

Place, publisher, year, edition, pages
Bologna: University of Bologna, 2018
Keywords
Destination Image; Destination Characteristics; Visitor Segments; Image Position; City Destination
National Category
Other Social Sciences
Research subject
Other research area
Identifiers
urn:nbn:se:sh:diva-36047 (URN)10.6092/issn.2036-5195/8134 (DOI)000439489600004 ()
Available from: 2018-08-14 Created: 2018-08-14 Last updated: 2020-10-28Bibliographically approved
Andersson, G. (2018). Smart City Tourist Segmentation: How can aspects of heritage experience be used in city tourist segmentation?. In: Tourism Implications and Dilemmas: 24-26 September 2018: UiT The Artic University of Norway, Alta, Norway: Book of Abstract. Paper presented at 27th Nordic Symposium on Tourism and Hospitality Research, Alta, September 24-26, 2018. (pp. 70-70). Alta, Norway: UiT
Open this publication in new window or tab >>Smart City Tourist Segmentation: How can aspects of heritage experience be used in city tourist segmentation?
2018 (English)In: Tourism Implications and Dilemmas: 24-26 September 2018: UiT The Artic University of Norway, Alta, Norway: Book of Abstract, Alta, Norway: UiT , 2018, p. 70-70Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Most tourists to Sweden come to urban areas, but a dilemma is that there is a lack of visitor attractions to offer experiences in the cities. Therefore, the shift from heritage being only preserved to also being experienced by different tourist segments is welcome.

Different tourist segments have their own unique heritage experiences. The “classical” experience aspects proposed by Pine & Gilmore (1999) can be used to explain the experience. However, special aspects of experience at heritage sites have been pointed out, such as Must See, Must Learn, Must feel and Must evolve (Poria, 2012).

Visit Sweden (2018) focuses on three tourist segments, such as Active family. Our empirical studies show that the experience-related motives of visit are somewhat different for these three segments. The study also shows that human senses are strongly connected to the experience, but the importance of the senses differ. Another empirical implication is that smart cities give prerequisites for what Mossberg (2007) call experiencescape.

The purpose of the present study is to clarify how tourists' experiences of heritage attraction can be analysed into aspects of experience for different segments of tourists, and how this may be further applied in the market segmentation. An overall case study method will be used to study three maritime tourist attractions.

The research contribution is to show how meaningful aspects of experience can represent the experience of heritage attractions for different target groups. This is based on that aspects of tourist experience can emerge from the sensory impressions (Agapito et. al, 2014). Ano­ther contribution is how these aspects of experience can be used in marketing segmen­tation using the smart city tourism concept. Finally, this research will hopefully give attraction developers new tools to market well-attended and efficiently marketed heritage attractions.

Place, publisher, year, edition, pages
Alta, Norway: UiT, 2018
Keywords
City tourist segmentation, Human senses, Experience aspects, Heritage visitors, Smart city tourism
National Category
Other Social Sciences
Research subject
Other research area
Identifiers
urn:nbn:se:sh:diva-39797 (URN)
Conference
27th Nordic Symposium on Tourism and Hospitality Research, Alta, September 24-26, 2018.
Available from: 2020-01-11 Created: 2020-01-11 Last updated: 2020-01-14Bibliographically approved
Andersson, G. & Abbasian, S. (2017). City destination image- How destination characteristics can be interconnected with visitors' destination image. In: Ioanna Farsari, PhD (Ed.), 26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden: BOOK OF ABSTRACTS. Paper presented at 26th Nordic Symposium of Tourism and Hospitality Research 2017 (pp. 29-30). Dalarna, Sweden
Open this publication in new window or tab >>City destination image- How destination characteristics can be interconnected with visitors' destination image
2017 (English)In: 26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden: BOOK OF ABSTRACTS / [ed] Ioanna Farsari, PhD, Dalarna, Sweden, 2017, p. 29-30Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Abstract from the presentation of:

 

City destination image

- How destination characteristics can be interconnected with visitors' destination image

 

Göran Andersson & Saeid Abbasian

Tourism Studies, Södertörn University, Sweden

Email: goran.andersson@sh.se

 

Destination Management Organisations (DMO) package the city image into a clear brand in order to attract foreign visitors (Eringa & Zhou, 2015). Still it is a complex task to analyse visitor segments' image experiences (Stepchenkova & Mills, 2010). Unique characteristics of tourism destinations are exploited by DMO:s and tourism companies, such as their identity (Valls et al., 2012), in planning and marketing products for different visitor segments. Besides, big cities are typically more well-known and organised destinations which opens for new forms of image marketing (Lucarelli & Berg, 2011).

The purpose of the research project is to investigate the characteristics and interconnected images of a city destinations; and visitor segments' experiences of city images based on image attributes. A multidisciplinary approach with an explorative purpose is used. The theoretical framework consists of city destination characteristics and images, image experiences, and visit motivators.

Typical characteristics and visitor segments were identified in the case of destination Stockholm in our pilot study. The results have been used in a qualitative investigation about the city image and its attributes, and also visitor's image expectations and experiences. Furthermore, an overall case study of Stockholm city will be conducted.

The knowledge contribution relates to new city destination characteristics connectivity to images. Furthermore, the image impact on visitor travel motivators before and after visiting the destination. A model will be developed about “visitors' image positions”, based on the visitors' assessment of destination image attributes. This knowledge will support tourism companies and DMO:s to develop image marketing tools.

Place, publisher, year, edition, pages
Dalarna, Sweden: , 2017
Keywords
Destination image, Destination characteristics, Visit motivator, Image marketing and City destination
National Category
Social and Economic Geography
Identifiers
urn:nbn:se:sh:diva-33853 (URN)
Conference
26th Nordic Symposium of Tourism and Hospitality Research 2017
Available from: 2017-12-11 Created: 2017-12-11 Last updated: 2020-07-01Bibliographically approved
Andersson, G. (2016). An analysis model of tourism academic networks: a Swedish case study triangulated with an EU research project. Journal of Teaching in Travel & Tourism, 16(3), 195-212
Open this publication in new window or tab >>An analysis model of tourism academic networks: a Swedish case study triangulated with an EU research project
2016 (English)In: Journal of Teaching in Travel & Tourism, ISSN 1531-3220, E-ISSN 1531-3239, Vol. 16, no 3, p. 195-212Article in journal (Refereed) Published
Abstract [en]

The purpose of this research is to investigate and develop an analysis model of a tourism department network using an explorative approach. Strategic stakeholders have been identified for the tourism department and organised into partner groups. An analysis model has been developed based on four network types: formal organisation, informal organisation, formal individual and informal individual. For every type, the following six network content dimensions were found relevant to analyse: stakeholders, reciprocal relations, relation exchange, network driving forces, network management and network purpose. The investigations have shown some focused network strengths such as network permanency, with corresponding weaknesses such as rigid relations. Some typical implications of the strengths and weaknesses for the department have been identified, and some network techniques to handle the implications have been proposed. An annual network development process for a tourism department is suggested. The resulting network is summarised as the Professional Tourism Academic Network (PTAN).

Keywords
community engagement, network strengths, network weaknesses, Networks, tourism department
National Category
Social and Economic Geography Economics and Business
Identifiers
urn:nbn:se:sh:diva-29944 (URN)10.1080/15313220.2016.1151399 (DOI)000408526100003 ()2-s2.0-84962594802 (Scopus ID)
Available from: 2016-05-02 Created: 2016-05-02 Last updated: 2018-11-13Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-3041-7467

Search in DiVA

Show all publications