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Oja, Simon
Publications (2 of 2) Show all publications
Oja, S. (2015). Sverigedemokraternas budskap 2005-2010: en retorisk studie av ett annorlunda parti. (Doctoral dissertation). Örebro: Örebro university
Open this publication in new window or tab >>Sverigedemokraternas budskap 2005-2010: en retorisk studie av ett annorlunda parti
2015 (Swedish)Doctoral thesis, monograph (Other academic)
Abstract [en]

This thesis originates from an interest in the relationship between rhetoric and democracy and how a society deals with controversial ideas. In Swedish politics, the Sweden Democrats is an exemplification of this. The aim of the dissertation is to, through a rhetorical perspective, illustrate, explain and discuss the perceived complexity of problems related to the Sweden Democrats on the basis of the following three questions: How are the Sweden Democrats viewed in public debate regarding publishing ads from the party? Which ideas are expressed in externally and internally addressed communication from the party? What communicative and argumentative strategies can be found in this communication?

The foundation of the thesis is argumentation theory, epideictic theory, visual rhetoric and humor theory. The overall methodological procedure is hermeneutic, applied through close reading of the material with a holistic approach. This is then applied by using the theoretical perspectives in analysis of debate, argumentation, and visual rhetoric.

The results of the analysis shows that the publishers’ positions regarding ad’s change, but not their view of the party, which is perceived as changed in presentation but not in politics. The analysis of the Sweden Democrats communication does not give a conclusive answer. It shows that they are rather consistent in their topics, but adapt the presentation to the rhetorical situation. Reoccurring strategies are a consistent presentation of the main conflict in society as between Swedes and immigrants, conveying Muslims as a threat, and simple solutions to complex problems.

Finally, this thesis discusses the categorization of the Sweden Democrats as a xenophobic nationalistic party and the potential for ideological criticism with rhetorical terminology and from a perspective inspired by Luthin’s categories of demagoguery.

Place, publisher, year, edition, pages
Örebro: Örebro university, 2015. p. 318
Series
Örebro Studies in Rhetoric, ISSN 1652-3970 ; 9
Keywords
Sweden Democrats, rhetoric, argumentation, visual rhetoric, politics, debate, Toulmin, ideology
National Category
Languages and Literature
Identifiers
urn:nbn:se:sh:diva-28742 (URN)978-91-7529-088-1 (ISBN)
Public defence
2015-09-18, Forumhuset, Biografen, Örebro universitet, 13:15 (Swedish)
Opponent
Supervisors
Available from: 2015-07-20 Created: 2015-11-13 Last updated: 2015-11-13Bibliographically approved
Mral, B. & Oja, S. (2013). The Sweden Democrats came in from the cold: how the debate about allowing the SD into media arenas shifted between 2002 and 2010 (1ed.). In: Ruth Wodak, Majid Khosravinik, Brigitte Mral (Ed.), Right-wing populism in Europe: politics and discourse (pp. 277-292). London: Bloomsbury Academic
Open this publication in new window or tab >>The Sweden Democrats came in from the cold: how the debate about allowing the SD into media arenas shifted between 2002 and 2010
2013 (English)In: Right-wing populism in Europe: politics and discourse / [ed] Ruth Wodak, Majid Khosravinik, Brigitte Mral, London: Bloomsbury Academic, 2013, 1, p. 277-292Chapter in book (Refereed)
Abstract [en]

Since the establishment of the Sweden Democrats they have collected more and more votes for every election. They have managed to go from being a marginalised right wing extremist party to an established party in parliament in less than twenty years. Their entry into the parliament in 2010 is the result of a journey that started in 1995 and intensified during the 2000s. This chapter takes a rhetorical perspective and specifically analyses the public debate regarding the Sweden Democrats and if they should be allowed to buy advertisement space. The background of the party is explained and set in a both Swedish and broader context. It is also reviewed how the established parties publicly declared their strategies towards the Sweden Democrats and how the general media treatment and view of the party was during primarily the 2000s.

       With a combined method of rhetorical pro et contra theory and modern argumentation theory, Toulmin and informal logic, the continuous debate between 2002 and 2010 is analysed. It goes through how individual arguments are constructed, how they relate to each other over time, how the standpoint of the editors in chief shifts over time and how the argumentation is structured in the public debate. 

Place, publisher, year, edition, pages
London: Bloomsbury Academic, 2013 Edition: 1
Keywords
Rhetoric, Sweden Democrats, public debate, democracy, argumentation, pro et contra, Toulmin, Informal Logic, right-wing, nationalism, populism, Scandinavia, media treatment
National Category
Languages and Literature
Identifiers
urn:nbn:se:sh:diva-28741 (URN)1780933436 (ISBN)
Available from: 2012-08-28 Created: 2015-11-13 Last updated: 2015-11-13Bibliographically approved

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