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Green, P., Paust, D. & Perkins, A. (2022). Trained and Trusted: What Teenagers Can Do If You Let Them : The Rescue Service Experiences of Students at Atlantic College 1963-2013 (1ed.). Bath, Great Britain: Brown Dog Books
Open this publication in new window or tab >>Trained and Trusted: What Teenagers Can Do If You Let Them : The Rescue Service Experiences of Students at Atlantic College 1963-2013
2022 (English)Book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Bath, Great Britain: Brown Dog Books, 2022. p. 240 Edition: 1
Keywords
Intercultural education, Nobel Peace Prize Nominee, Peace, Sustainability, United World Colleges
National Category
Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:sh:diva-50120 (URN)978-1-83952-401-1 (ISBN)978-1-83952-400-4 (ISBN)
Note

Erik Borg contributed to Chapter 5: Wins, p 115-117.

Available from: 2022-10-23 Created: 2022-10-23 Last updated: 2022-11-04Bibliographically approved
Borg, E. A. & Tesfaye, B. (2021). Flemingsberg som lokaliseringsmiljö för högteknologiföretag. In: Malin Gawell; Apostolis Papakostas (Ed.), Att göra stad i Stockholms urbana periferi: (pp. 283-301). Stockholm: Stockholmia förlag
Open this publication in new window or tab >>Flemingsberg som lokaliseringsmiljö för högteknologiföretag
2021 (Swedish)In: Att göra stad i Stockholms urbana periferi / [ed] Malin Gawell; Apostolis Papakostas, Stockholm: Stockholmia förlag, 2021, p. 283-301Chapter in book (Other academic)
Place, publisher, year, edition, pages
Stockholm: Stockholmia förlag, 2021
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-45247 (URN)978-91-7031-330-1 (ISBN)
Funder
Knowledge FoundationThe Foundation for Baltic and East European Studies, 26/2016
Available from: 2021-04-26 Created: 2021-04-26 Last updated: 2023-07-11Bibliographically approved
Rytkönen, P., Vigerland, L. & Borg, E. A. (2021). Tales of Georgian wine: storytelling in the Georgian wine industry. Journal of Wine Research, 32(2), 117-133
Open this publication in new window or tab >>Tales of Georgian wine: storytelling in the Georgian wine industry
2021 (English)In: Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 32, no 2, p. 117-133Article in journal (Refereed) Published
Abstract [en]

Entrepreneurial processes are most often based on new physical or organizational innovations; however, prior research has shown that the opening of new markets for existing products can be a key innovative component in an entrepreneurial process. Most research on innovation focuses on new technologies, products and organizational forms. However, the key role played by different marketing tools in entrepreneurial processes is seldom highlighted. In this study, we highlight how story telling can become a vehicle in an entrepreneurial process to open new markets for existing products and how national history and culture are used in story telling. This article highlights how the Georgian wine industry uses story telling to open a new market for Georgian wines and identifies elements used to differentiate Georgian wines from the current market division into the ‘old’ and the ‘new world’, with a product that embodies an ancient heritage, opening a market for historical wines. The study is based on in-depth interviews and content analysis using both phenomenography and text analysis. Results unravel meaning in market communication and enabled the identification of stories and the archetypes used to create consumer recognition. Sources are in-depth interviews, field visits and homepages of wineries.

Place, publisher, year, edition, pages
Taylor & Francis, 2021
Keywords
Story telling; Georgia; wine marketing; historical wine market
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-46052 (URN)10.1080/09571264.2021.1940903 (DOI)2-s2.0-85113086149 (Scopus ID)
Projects
History, Heritage and Food Regimes in Post-Soviet Wine Industries – the case of Armenia and Georgia
Note

The project was funded with support from CBEES, Center for Baltic and East European Studies

Available from: 2021-07-01 Created: 2021-07-01 Last updated: 2021-09-01Bibliographically approved
Rytkönen, P., Vigerland, L. & Borg, E. A. (2019). Georgia Tells its Story: Wine Marketing Through Storytelling. New York: American Association Of Wine Economists
Open this publication in new window or tab >>Georgia Tells its Story: Wine Marketing Through Storytelling
2019 (English)Report (Other academic)
Abstract [en]

Storytelling is a powerful marketing tool. It represents a form of content marketing that appeals to the imagination of the consumer. We have studied the use of storytelling by Georgian wine makers. As a wine country, the former Soviet republic of Georgia has a compelling story to tell. The country represents the cradle of wine and has an unbroken 8000 year old history of wine production. In addition to the story of the origin of Georgian wine, the country is still producing wine in a tradition that dates from the antiquity. The Qvevry production method is still in use in Georgia and produces wine with a very characteristic taste. Furthermore, some of the vineyards in Georgia has a long history and is related to historical buildings often depicted on the label of the wine bottle. Finally, the grapes are originally from Georgia and has been grown here for thousands of years. We have followed four vineyards and their history in order to depict how storytelling is used the wine industry in Georgia.

Place, publisher, year, edition, pages
New York: American Association Of Wine Economists, 2019. p. 15
Series
AAWE Working Paper ; 240
Keywords
Georgia, Storytelling, Vintages, Wine Marketing
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-38141 (URN)
Available from: 2019-05-17 Created: 2019-05-17 Last updated: 2019-05-17Bibliographically approved
Kirsch, F.-M., Ljungbo, K. & Borg, E. A. (2019). Inledning. In: Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg (Ed.), Medicinturism: Gränsöverskridande sjukvård i teori och praktik (pp. 7-27). Gidlunds förlag
Open this publication in new window or tab >>Inledning
2019 (Swedish)In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, p. 7-27Chapter in book (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-37893 (URN)9789178444014 (ISBN)
Available from: 2019-03-25 Created: 2019-03-25 Last updated: 2019-03-25Bibliographically approved
Hyder, A. S., Rydback, M., Borg, E. A. & Osarenkhoe, A. (2019). Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth. Health Marketing Quarterly, 36(3), 203-219
Open this publication in new window or tab >>Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth
2019 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed) Published
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This article analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word-of-mouth is found to be important to attract new customers and disseminate information about MT services.

Place, publisher, year, edition, pages
Taylor & Francis, 2019
Keywords
Emerging markets, Healthcare, Medical tourism, Network, Trust
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-38467 (URN)10.1080/07359683.2019.1618008 (DOI)31210584 (PubMedID)2-s2.0-85067617363 (Scopus ID)
Available from: 2019-06-24 Created: 2019-06-24 Last updated: 2021-02-17Bibliographically approved
Kirsch, F.-M., Ljungbo, K. & Borg, E. A. (Eds.). (2019). Medicinturism: Gränsöverskridande sjukvård i teori och praktik (1ed.). Gidlunds förlag
Open this publication in new window or tab >>Medicinturism: Gränsöverskridande sjukvård i teori och praktik
2019 (Swedish)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019. p. 292 Edition: 1
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-37820 (URN)9789178444014 (ISBN)
Funder
Knowledge Foundation
Available from: 2019-03-05 Created: 2019-03-05 Last updated: 2019-03-25Bibliographically approved
Borg, E. A. (2019). Sjukvårdens globalisering och den resande patienten (1ed.). In: Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg (Ed.), Medicinturism: Gränsöverskridande sjukvård i teori och praktik (pp. 84-105). Gidlunds förlag
Open this publication in new window or tab >>Sjukvårdens globalisering och den resande patienten
2019 (Swedish)In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, 1, p. 84-105Chapter in book (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019 Edition: 1
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-37821 (URN)9789178444014 (ISBN)
Funder
Knowledge Foundation
Available from: 2019-03-05 Created: 2019-03-05 Last updated: 2019-03-25Bibliographically approved
Vigerland, L. & Borg, E. A. (2018). Cultural Capital in the Economic Field: A Study of Relationships in an Art Market. Philosophy of Management, 17(2), 169-185
Open this publication in new window or tab >>Cultural Capital in the Economic Field: A Study of Relationships in an Art Market
2018 (English)In: Philosophy of Management, ISSN 1740-3812, E-ISSN 2052-9597, Vol. 17, no 2, p. 169-185Article in journal (Refereed) Published
Abstract [en]

In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was considered to be post-structuralism, but which by Bourdieu later has been brought into the realm of realism. We have mapped relationships between the actors and thus the field structures that these relationships entail. The fields in which a segment of an art world is operating is represented in multi-dimensional figures which illustrate relationships and bonds between the different categories of organizations. Some of the business actors we have studied are engaging in cultural activities with a great deal of autonomy, others are connected to the cultural field in less active ways. In participating in the cultural field they are in different ways and to different extents accumulating symbolic capital including prestige and honor. The method we have applied is multiple correspondence analysis which was frequently used by Bourdieu.

Place, publisher, year, edition, pages
Springer, 2018
Keywords
Bourdieu Correspondence analysis Cultural capital Economic capital Field Multiple correspondence analysis Symbolic capital
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-33169 (URN)10.1007/s40926-017-0061-2 (DOI)000434184900004 ()2-s2.0-85058489673 (Scopus ID)
Available from: 2017-08-24 Created: 2017-08-24 Last updated: 2020-03-26Bibliographically approved
Borg, E. A. & Vigerland, L. (2018). High Adventure: The Implications and Consequenses of Stock Market Listing. In: : . Paper presented at Academy of International Business, Minneapolis, USA June 25–28, 2018.
Open this publication in new window or tab >>High Adventure: The Implications and Consequenses of Stock Market Listing
2018 (English)Conference paper, Published paper (Refereed)
Keywords
Finance, International Marketing, Networks, SMEs Stock Market Listing
National Category
Social Sciences Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-35769 (URN)
Conference
Academy of International Business, Minneapolis, USA June 25–28, 2018
Available from: 2018-06-29 Created: 2018-06-29 Last updated: 2018-06-29Bibliographically approved
Projects
Sveriges utmaningar och möjligheter inom medicinturism [E17/12_RS]; Södertörn University; Publications
Borg, E., Ljungbo, K. & Harris, C. (2015). Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study. In: : . Paper presented at APac CHRIE 13th Annual Conference, Auckland, New Zealand. Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing Process of Medical Tourism. In: Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos (Ed.), Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment: . Paper presented at 8th Annual Conference of the EuroMed Academy of Business,Verona, Italy, 16-18 September, 2015 (pp. 2157-2159). EuroMed PressBorg, E., Kirsch, F.-M. & Ljungbo, K. (2014). Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister. In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg: . Paper presented at Konferenz Medizintourismus in Sankt Augustin, September 12, 2013 (pp. 99-111). Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich WirtschaftBorg, E., Gratzer, K. & Ljungbo, K. (2014). Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe. In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014): . Paper presented at 4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014. (pp. 47-50). Singapore: GSTF
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4885-6014

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