sh.sePublications
Change search
Link to record
Permanent link

Direct link
BETA
Alternative names
Publications (10 of 49) Show all publications
Rytkönen, P., Vigerland, L. & Borg, E. A. (2019). Georgia Tells its Story: Wine Marketing Through Storytelling. New York: American Association Of Wine Economists
Open this publication in new window or tab >>Georgia Tells its Story: Wine Marketing Through Storytelling
2019 (English)Report (Other academic)
Abstract [en]

Storytelling is a powerful marketing tool. It represents a form of content marketing that appeals to the imagination of the consumer. We have studied the use of storytelling by Georgian wine makers. As a wine country, the former Soviet republic of Georgia has a compelling story to tell. The country represents the cradle of wine and has an unbroken 8000 year old history of wine production. In addition to the story of the origin of Georgian wine, the country is still producing wine in a tradition that dates from the antiquity. The Qvevry production method is still in use in Georgia and produces wine with a very characteristic taste. Furthermore, some of the vineyards in Georgia has a long history and is related to historical buildings often depicted on the label of the wine bottle. Finally, the grapes are originally from Georgia and has been grown here for thousands of years. We have followed four vineyards and their history in order to depict how storytelling is used the wine industry in Georgia.

Place, publisher, year, edition, pages
New York: American Association Of Wine Economists, 2019. p. 15
Series
AAWE Working Paper ; 240
Keywords
Georgia, Storytelling, Vintages, Wine Marketing
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-38141 (URN)
Available from: 2019-05-17 Created: 2019-05-17 Last updated: 2019-05-17Bibliographically approved
Kirsch, F.-M., Ljungbo, K. & Borg, E. A. (2019). Inledning. In: Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg (Ed.), Medicinturism: Gränsöverskridande sjukvård i teori och praktik (pp. 7-27). Gidlunds förlag
Open this publication in new window or tab >>Inledning
2019 (Swedish)In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, p. 7-27Chapter in book (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-37893 (URN)9789178444014 (ISBN)
Available from: 2019-03-25 Created: 2019-03-25 Last updated: 2019-03-25Bibliographically approved
diva2:1329246
Open this publication in new window or tab >>Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth
2019 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed) Published
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This article analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word-of-mouth is found to be important to attract new customers and disseminate information about MT services.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2019
Keywords
Emerging markets, Healthcare, Medical tourism, Network, Trust
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-38467 (URN)10.1080/07359683.2019.1618008 (DOI)31210584 (PubMedID)2-s2.0-85067617363 (Scopus ID)
Available from: 2019-06-24 Created: 2019-06-24 Last updated: 2019-08-06Bibliographically approved
Kirsch, F.-M., Ljungbo, K. & Borg, E. A. (Eds.). (2019). Medicinturism: Gränsöverskridande sjukvård i teori och praktik (1ed.). Gidlunds förlag
Open this publication in new window or tab >>Medicinturism: Gränsöverskridande sjukvård i teori och praktik
2019 (Swedish)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019. p. 292 Edition: 1
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-37820 (URN)9789178444014 (ISBN)
Funder
Knowledge Foundation
Available from: 2019-03-05 Created: 2019-03-05 Last updated: 2019-03-25Bibliographically approved
Borg, E. A. (2019). Sjukvårdens globalisering och den resande patienten (1ed.). In: Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg (Ed.), Medicinturism: Gränsöverskridande sjukvård i teori och praktik (pp. 84-105). Gidlunds förlag
Open this publication in new window or tab >>Sjukvårdens globalisering och den resande patienten
2019 (Swedish)In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, 1, p. 84-105Chapter in book (Refereed)
Place, publisher, year, edition, pages
Gidlunds förlag, 2019 Edition: 1
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-37821 (URN)9789178444014 (ISBN)
Funder
Knowledge Foundation
Available from: 2019-03-05 Created: 2019-03-05 Last updated: 2019-03-25Bibliographically approved
Vigerland, L. & Borg, E. A. (2018). Cultural Capital in the Economic Field: A Study of Relationships in an Art Market. Philosophy of Management, 17(2), 169-185
Open this publication in new window or tab >>Cultural Capital in the Economic Field: A Study of Relationships in an Art Market
2018 (English)In: Philosophy of Management, ISSN 1740-3812, E-ISSN 2052-9597, Vol. 17, no 2, p. 169-185Article in journal (Refereed) Published
Abstract [en]

In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was considered to be post-structuralism, but which by Bourdieu later has been brought into the realm of realism. We have mapped relationships between the actors and thus the field structures that these relationships entail. The fields in which a segment of an art world is operating is represented in multi-dimensional figures which illustrate relationships and bonds between the different categories of organizations. Some of the business actors we have studied are engaging in cultural activities with a great deal of autonomy, others are connected to the cultural field in less active ways. In participating in the cultural field they are in different ways and to different extents accumulating symbolic capital including prestige and honor. The method we have applied is multiple correspondence analysis which was frequently used by Bourdieu.

Keywords
Bourdieu Correspondence analysis Cultural capital Economic capital Field Multiple correspondence analysis Symbolic capital
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-33169 (URN)10.1007/s40926-017-0061-2 (DOI)000434184900004 ()2-s2.0-85058489673 (Scopus ID)
Available from: 2017-08-24 Created: 2017-08-24 Last updated: 2019-06-18Bibliographically approved
Borg, E. A. & Vigerland, L. (2018). High Adventure: The Implications and Consequenses of Stock Market Listing. In: : . Paper presented at Academy of International Business, Minneapolis, USA June 25–28, 2018.
Open this publication in new window or tab >>High Adventure: The Implications and Consequenses of Stock Market Listing
2018 (English)Conference paper, Published paper (Refereed)
Keywords
Finance, International Marketing, Networks, SMEs Stock Market Listing
National Category
Social Sciences Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-35769 (URN)
Conference
Academy of International Business, Minneapolis, USA June 25–28, 2018
Available from: 2018-06-29 Created: 2018-06-29 Last updated: 2018-06-29Bibliographically approved
Borg, E. A. & Ljungbo, K. (2018). International Market-Oriented Strategies for Medical Tourism Destinations. International Journal of Market Research, 60(6), 621-634
Open this publication in new window or tab >>International Market-Oriented Strategies for Medical Tourism Destinations
2018 (English)In: International Journal of Market Research, ISSN 1470-7853, Vol. 60, no 6, p. 621-634Article in journal (Refereed) Published
Abstract [en]

Patients seeking medical care are travelling greater distances for treatment. The globalisation of healthcare has given rise to a thriving global medical services industry. The ability to gain access to more advanced treatments, differences in cost and inflexible national healthcare systems encourage patients to seek treatment abroad. In the new information age, patients seek information about available treatment opportunities with less regard to national boundaries. International hospitals are seeking new marketing strategies for their services. Today, much of the marketing takes place on the Internet, which is accelerating the internationalisation of the medical services industry. This article presents a comparative and interpretive study. We have interpreted the market orientation and degree of specialisation of hospitals in Singapore and in Sweden, which in turn are compared to leading hospitals in the US. In this research, we present evidence of different approaches to medical tourism based on different organisational frameworks for the marketing of medical services to international patients. The study indicates that market orientation results in greater emphasis on superior service quality of health care. This in turn leads to the delivery of improved services to patients.

 

Place, publisher, year, edition, pages
Sage Publications, 2018
Keywords
Destination branding, internationalization, interpretative research, market orientation, medical tourism
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-35328 (URN)10.1177/1470785318770134 (DOI)000453436500007 ()2-s2.0-85063445899 (Scopus ID)2865/3.1.1/2015 (Local ID)2865/3.1.1/2015 (Archive number)2865/3.1.1/2015 (OAI)
Projects
Patienter utan gränser - medicinturismens utmaning för svensk sjukvårtSveriges utmaningar och möjligheter inom medicinturism
Funder
Knowledge FoundationRagnar Söderbergs stiftelse
Available from: 2018-05-21 Created: 2018-05-21 Last updated: 2019-04-25Bibliographically approved
Tesfaye, B. & Borg, E. A. (2018). Medborgarskap, entreprenörskap och kultur: Tre viktiga faktorer för hållbara förorter. Samhällsbyggaren (3), 12-13
Open this publication in new window or tab >>Medborgarskap, entreprenörskap och kultur: Tre viktiga faktorer för hållbara förorter
2018 (Swedish)In: Samhällsbyggaren, ISSN 2000-2408, no 3, p. 12-13Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [sv]

När nya bostadsområden byggs eller renoveras brottas samhällsplanerare med önskan att skapa förutsättningar för ’det goda livet’ i förortens bostäder. Bostadsområden som byggs eller renoveras lägger grunden för det lokala samhällets utveckling på längre sikt.

Därför är det viktigt att utreda vilka kan vara de viktigaste förutsättningarna för ett framgångsrikt bostadsområde. Inom forskargruppen Reinvent vid Södertörns högskola har vi brottats med frågor kring lyckade och misslyckade förorter. Den utsatthet som finns i många förorter bildar en bas för vår forskning som kretsar kring hållbarhet i förortsmiljön. Vi har identifierat tre faktorer som kan vara viktiga för hållbara förorter.

Place, publisher, year, edition, pages
Stockholm: , 2018
Keywords
Entreprenörskap, Förorter, Kultur, Medborgarskap, Samhällsplanering
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-36564 (URN)
Funder
Knowledge Foundation
Available from: 2018-10-16 Created: 2018-10-16 Last updated: 2019-01-24Bibliographically approved
Borg, E. A., Kirsch, F.-M. & Ljungbo, K. (2017). Care, Cure and Travel: Towards a symbiosis of medical treatment and tourism?. Athens Journal of Tourism, 4(3), 181-201
Open this publication in new window or tab >>Care, Cure and Travel: Towards a symbiosis of medical treatment and tourism?
2017 (English)In: Athens Journal of Tourism, ISSN 2241-8148, Vol. 4, no 3, p. 181-201Article in journal (Refereed) Published
Abstract [en]

A growing number of patients seek medical care outside their country of residence. More mobile populations that seek access to information about international medical treatment alternatives have influenced a booming medical tourism industry. The countries engaged in medical tourism are ranging from countries with high cost of medical care like the USA and Japan to medium cost countries, like Singapore and Germany to low cost countries like India and Poland. Engaging in medical tourism by attracting patients internationally involves a process of internationalization of healthcare. Countries have commonly gone through different stages in their approach to medical tourism which has matured the industry. A first stage in the internationalization is encouraging regular travelers to consider treatment options in a destination. A second stage involves the signing of agreements with healthcare systems in countries that can remit patients abroad. A third stage is to develop an integrated organization taking patients all needs before, during and after treatment into consideration. Our study is based on more than 80 in-depth interviews as well as secondary data from countries in Europe, Asia and North America. Much lower medical treatment prices in many Asian and Latin American countries act as driving forces for medical tourism attracting Western medical tourists to seek treatment in those countries.

Keywords
healthcare, internationalization, medical tourism, patient mobility
National Category
Economics and Business
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-33174 (URN)2865/3.1.1/2015 (Local ID)2865/3.1.1/2015 (Archive number)2865/3.1.1/2015 (OAI)
Projects
Patienter utan gränser – Medicinturismens utmaning för svensk sjukvård
Funder
Knowledge FoundationTorsten Söderbergs stiftelse
Available from: 2017-08-24 Created: 2017-08-24 Last updated: 2017-08-28Bibliographically approved
Projects
Sveriges utmaningar och möjligheter inom medicinturism [E17/12_RS]; Södertörn University; Publications
Borg, E., Ljungbo, K. & Harris, C. (2015). Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study. In: : . Paper presented at APac CHRIE 13th Annual Conference, Auckland, New Zealand. Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing Process of Medical Tourism. In: Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos (Ed.), Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment: . Paper presented at 8th Annual Conference of the EuroMed Academy of Business,Verona, Italy, 16-18 September, 2015 (pp. 2157-2159). EuroMed PressBorg, E., Kirsch, F.-M. & Ljungbo, K. (2014). Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister. In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg: . Paper presented at Konferenz Medizintourismus in Sankt Augustin, September 12, 2013 (pp. 99-111). Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich WirtschaftBorg, E., Gratzer, K. & Ljungbo, K. (2014). Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe. In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014): . Paper presented at 4th Annual International Conference on Business Strategy and Organizational Behaviour, Singapore, July 21-22, 2014. (pp. 47-50). Singapore: GSTF
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4885-6014

Search in DiVA

Show all publications