sh.sePublications
Change search
Link to record
Permanent link

Direct link
Publications (10 of 27) Show all publications
Malitska, J., Hein-Kircher, H. & Eriksroed-Burger, M. (2023). Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks (1ed.). In: Magdalena Eriksroed-Burger; Heidi Hein-Kircher; Julia Malitska (Ed.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century: (pp. 3-29). Cham: Palgrave Macmillan
Open this publication in new window or tab >>Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks
2023 (English)In: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century / [ed] Magdalena Eriksroed-Burger; Heidi Hein-Kircher; Julia Malitska, Cham: Palgrave Macmillan, 2023, 1, p. 3-29Chapter in book (Refereed)
Abstract [en]

Acknowledging that Eastern European and Russian consumerism not only adopted and aligned Western attitudes, but also developed own ways of negotiating consumption and through that their own lifestyle in modernity, the chapter launches the conceptual framework of Consuming and Advertising by deconstructing prevalent images of nearly non-existent consumerism there. By the turn to twentieth century, different consumption patterns were negotiated differently across these societies, even if products were similar. The establishment of Soviet power can be outlined as an anti-consumerism project, but particular socialist forms of consumption and advertisements emerged, spreading the image of the “socialist world” and socialist ideas of consuming and advertising. These forms deeply shaped everyday life, since consumer goods were considered by the people as the most important part of the promised “good life”, consumption and advertisement were instrumentalized to proof that promise. Hence, the chapter considers consumption as a cultural practice that reflects values and norms, but also political attitudes, and tool of soft power, while advertisements want to trigger the desires of the consumers. Both consumption and advertisement represent and trigger habitus and self-perception in a society and were used to mobilize the population in favor of the state and nation.

Place, publisher, year, edition, pages
Cham: Palgrave Macmillan, 2023 Edition: 1
Keywords
Consumption, Advertising, Habitus, Self-perception, Cultural practice, Modernity, Multiple modernities, Eastern Europe, Soviet Union
National Category
History Economic History
Research subject
Historical Studies; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-51179 (URN)10.1007/978-3-031-20204-9_1 (DOI)2-s2.0-85159220874 (Scopus ID)978-3-031-20203-2 (ISBN)9783031202049 (ISBN)
Funder
The Foundation for Baltic and East European Studies, 21-PR2-0005
Available from: 2023-03-13 Created: 2023-03-13 Last updated: 2023-09-21Bibliographically approved
Eriksroed-Burger, M., Hein-Kircher, H. & Malitska, J. (Eds.). (2023). Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century (1ed.). Cham: Palgrave Macmillan
Open this publication in new window or tab >>Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
2023 (English)Collection (editor) (Refereed)
Abstract [en]

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.  

Place, publisher, year, edition, pages
Cham: Palgrave Macmillan, 2023. p. 302 Edition: 1
Keywords
democratiziation, Soviet Union, consumer culture, socialism, communism, Eastern Europe
National Category
History Economic History Economics and Business
Research subject
Historical Studies; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-51178 (URN)10.1007/978-3-031-20204-9 (DOI)2-s2.0-85159174757 (Scopus ID)9783031202032 (ISBN)9783031202049 (ISBN)
Available from: 2023-03-13 Created: 2023-03-13 Last updated: 2023-05-26Bibliographically approved
Eriksroed-Burger, M., Hein-Kircher, H. & Malitska, J. (2023). Preface. In: Eriksroed-Burger, Magdalena, Hein-Kircher, Heidi, Malitska, Julia (Ed.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century: (pp. v-vi). Springer
Open this publication in new window or tab >>Preface
2023 (English)In: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century / [ed] Eriksroed-Burger, Magdalena, Hein-Kircher, Heidi, Malitska, Julia, Springer, 2023, p. v-viChapter in book (Refereed)
Place, publisher, year, edition, pages
Springer, 2023
National Category
History Economic History Economics
Research subject
Historical Studies
Identifiers
urn:nbn:se:sh:diva-51548 (URN)2-s2.0-85159230690 (Scopus ID)9783031202049 (ISBN)
Available from: 2023-05-26 Created: 2023-05-26 Last updated: 2023-05-26Bibliographically approved
Malitska, J. (2023). Så koloniserades Ukraina. Kvartal (2023-02-01)
Open this publication in new window or tab >>Så koloniserades Ukraina
2023 (Swedish)In: Kvartal, ISSN 2002-6269, no 2023-02-01Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [sv]

Svarta havets norra kust var under en lång tid ett område där europeiska och asiatiska civilisationer möttes – i både krig och fred. Området koloniserades av Ryssland först på 1700-talet. Denna process har stor betydelse för dagens situation, skriver historikern Julia Malitska, som är verksam vid Södertörns högskola.

Place, publisher, year, edition, pages
Stockholm: Insamlingsstiftelsen Kvartal, 2023
Keywords
Ukraine, Odesa, Odessa, Russian imperialism, Black Sea, history, colonisation, Crimea, Catherine the Great, Україна, Одеса, російський імперіалізм, Чорне море, історія, колонізація, Крим, Катерина II, Ukraina, Odesa, Odessa, rysk imperialism, Svarta havet, historia, kolonisation, Krim, Katarina den stora
National Category
History
Research subject
Baltic and East European studies; Historical Studies
Identifiers
urn:nbn:se:sh:diva-50872 (URN)
Available from: 2023-02-02 Created: 2023-02-02 Last updated: 2023-02-07Bibliographically approved
Malitska, J. (Ed.). (2022). Dietary reforms in the Baltic and East Central Europe, ca 1850–1950. Huddinge: Södertörns högskola
Open this publication in new window or tab >>Dietary reforms in the Baltic and East Central Europe, ca 1850–1950
2022 (English)Collection (editor) (Refereed)
Abstract [en]

In this special section, the histories of dietary reform have been approached and explored from different perspectives. The essays weave together threads of the history of dietary advice and nutritional standards with social history, women’s history and food history, covering the elements of life reform and women’s movements, the establishment of communist food ideology, the development of modern food safety and food security, etc. Three peer-reviewed articles focusing on the case studies of Estonia, Bulgaria and the Russian empire are built on previously untapped sources and offer original perspectives on the topic. As the contributions suggest, the entangled histories of dietary reform efforts proved to be a valuable and novel prism through which to study the region and the history of Europe in general. 

Place, publisher, year, edition, pages
Huddinge: Södertörns högskola, 2022. p. 59
Series
Baltic Worlds, ISSN 2000-2955, E-ISSN 2001-7308 ; 2022:1-2
Keywords
Life reform, vegetarianism, Eastern Europe, Bulgaria, Sweden, Estonia, Russian empire, modernization, nutritional science, food history, nutrition, food safety, food security, biopolitics, communist nutrition
National Category
Ethnology Cultural Studies Nutrition and Dietetics Economic History Gender Studies Food Science
Research subject
Baltic and East European studies; Historical Studies; Environmental Studies
Identifiers
urn:nbn:se:sh:diva-49383 (URN)
Funder
The Foundation for Baltic and East European Studies
Note

Malitska, Julia (ed.) (2022). Special section: Dietary reforms in the Baltic and East Central Europe, ca 1850–1950. In: Baltic Worlds, 2022:1-2, pp. 105-164.

Available from: 2022-06-23 Created: 2022-06-23 Last updated: 2022-09-01Bibliographically approved
Malitska, J. (2022). Introduction. Dietary reforms, ca 1850-1950. People, ideas, and institutions. Baltic Worlds, 15(1-2), 105-107
Open this publication in new window or tab >>Introduction. Dietary reforms, ca 1850-1950. People, ideas, and institutions
2022 (English)In: Baltic Worlds, ISSN 2000-2955, E-ISSN 2001-7308, Vol. 15, no 1-2, p. 105-107Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
Södertörns högskola, 2022
National Category
History
Identifiers
urn:nbn:se:sh:diva-49832 (URN)2-s2.0-85136306328 (Scopus ID)
Available from: 2022-09-26 Created: 2022-09-26 Last updated: 2022-09-26Bibliographically approved
Malitska, J. (2022). Mediated Vegetarianism: The periodical press and new associations in the Late Russian Empire. Media History, 315-336
Open this publication in new window or tab >>Mediated Vegetarianism: The periodical press and new associations in the Late Russian Empire
2022 (English)In: Media History, ISSN 1368-8804, E-ISSN 1469-9729, p. 315-336Article in journal (Refereed) Published
Abstract [en]

This article examines how The Vegetarian Review, the monthly periodical founded in Kishinev and published in Kiev from 1910-1915, and the emerging vegetarian activism, enabled, re-affirmed and empowered each other. The focus of the article is on the periodical’s emergence, logistical aspects of its production, ideological settings, form, content, rationale, (re)presentational strategies, as well as the imaginaries constructed and articulated on its pages. By bridging the fields of periodical studies with the history of social activism in Eastern Europe, the role of the advocacy journal in promoting reform agenda and its potential for forging a community of values and a shared identity formation are discovered. Vegetarianism, as the study showcases, had been defined, debated, advocated, invented and negotiated on the pages of The Vegetarian Review through interaction between scribes, editors, readers, practitioners and activists; and its genre fostered, staged and empowered these exposures. 

Place, publisher, year, edition, pages
Taylor & Francis, 2022
Keywords
Periodical press, media, vegetarianism, Russian empire, Kishinev, Kiev, Iosif Perper, Периодическая печать, СМИ, вегетарианство, Российская империя, Кишинев, Киев, Иосиф Перпер, Періодична преса, ЗМІ, вегетаріанство, Російська імперія, Кишинів, Київ, Іосиф Перпер
National Category
Media Studies
Research subject
Baltic and East European studies; Historical Studies
Identifiers
urn:nbn:se:sh:diva-45829 (URN)10.1080/13688804.2021.1937972 (DOI)000663178800001 ()2-s2.0-85108191455 (Scopus ID)
Funder
The Foundation for Baltic and East European Studies
Available from: 2021-06-18 Created: 2021-06-18 Last updated: 2022-09-15Bibliographically approved
Malitska, J. (2022). “There is no salvation outside our church”: The All-Russian Vegetarian Congress and the making of the vegetarian movement in the early 20th century Russian empire. Baltic Worlds (1-2), 108-124
Open this publication in new window or tab >>“There is no salvation outside our church”: The All-Russian Vegetarian Congress and the making of the vegetarian movement in the early 20th century Russian empire
2022 (English)In: Baltic Worlds, ISSN 2000-2955, E-ISSN 2001-7308, no 1-2, p. 108-124Article in journal (Refereed) Published
Abstract [en]

In this article, I tackle and reflect on the vegetarian movement of the Russian empire in its making, branding, and imagining by examining the All-Russian Vegetarian Congress in Moscow in 1913. By scrutinizing its organization, agenda and resolutions, the study brings to the surface and explores the ideological imaginaries and the dynamics of vegetarian collective action. I discuss the organization and convening of the congress, analyze the discursive activity around it, as well as hint at its implications for the fledgling vegetarian activism. I also contextualize the event within a broad reform-oriented social movement space, as well as spotlight the diversity of understandings of vegetarianism. The case study hints at the manifestations of movement making and branding, as well as unfolds the ideological foundations that were given preferences and why this was so. The congress apparently favored the ethical strand of vegetarianism and aimed at life reform in a broader sense. However, it did not really succeed in bringing about the long-awaited consolidation and unification of the vegetarians in the country.

Place, publisher, year, edition, pages
Huddinge: Södertörns högskola, 2022
Keywords
Life reform, vegetarianism, Russian empire, collective identity, All-Russian Vegetarian Congress, social movement, modernity, counterculture., вегетарианство, Российская империя, коллективная идентичность, Всероссийский вегетарианский съезд, социальное движение, модерность, контркультура
National Category
History Nutrition and Dietetics
Research subject
Baltic and East European studies; Historical Studies
Identifiers
urn:nbn:se:sh:diva-49382 (URN)2-s2.0-85136273432 (Scopus ID)
Funder
The Foundation for Baltic and East European Studies
Available from: 2022-06-23 Created: 2022-06-23 Last updated: 2022-09-08Bibliographically approved
Malitska, J. (2022). “Vegetarianism was part of social reformism”: Interview with Corinna Treitel. Baltic Worlds (1-2), 150-155
Open this publication in new window or tab >>“Vegetarianism was part of social reformism”: Interview with Corinna Treitel
2022 (English)In: Baltic Worlds, ISSN 2000-2955, E-ISSN 2001-7308, no 1-2, p. 5p. 150-155Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [en]

Corinna Treitel, Department Chair and Professor of History at Washington University in St. Louis, in conversation with Julia Malitska on dreams about and attempts at dietary reform in the 19th and 20th centuries, and on German life reformers and their long lasting, but forgotten, impacts on the ways we think today about eating naturally and environmentally consciously.

Place, publisher, year, edition, pages
Huddinge: Södertörns högskola, 2022. p. 5
Keywords
Life reform, vegetarianism, nutrition, food, agriculture, biopolitics, environment, nature, Germany, Central Europe, Europe
National Category
History Food Science Social Sciences Interdisciplinary Cultural Studies
Research subject
Historical Studies; Baltic and East European studies; Environmental Studies
Identifiers
urn:nbn:se:sh:diva-49386 (URN)2-s2.0-85136243677 (Scopus ID)
Funder
The Foundation for Baltic and East European Studies
Available from: 2022-06-23 Created: 2022-06-23 Last updated: 2022-09-08Bibliographically approved
Malitska, J. (2021). The Peripheries of Omnivorousness: Vegetarian Canteens and Social Activism in the Early Twentieth-Century Russian Empire. Global Food History, 7(2), 140-175
Open this publication in new window or tab >>The Peripheries of Omnivorousness: Vegetarian Canteens and Social Activism in the Early Twentieth-Century Russian Empire
2021 (English)In: Global Food History, ISSN 2054-9547, Vol. 7, no 2, p. 140-175Article in journal (Refereed) Published
Abstract [en]

Unlike the British, American, or Central European vegetarian movements, which emerged in the nineteenth century, organized vegetarianism did not emerge in the Russian Empire until the turn of the century. By the 1910s, enthusiasts had formed vegetarian societies and developed an infrastructure in many of the empire’s cities. Drawing on mainstream literature and utilizing a variety of primary sources, this article examines vegetarian eating establishments started by vegetarian activists in the early twentieth century. It uncovers the rationale behind its emergence, ideological framework and disputes, and the mechanisms that brought it to life, showcasing the collective efforts to promote a vegetarian dietary regimen and worldview. I argue that vegetarian canteens appeared as multifunctional venues resulting from a fledgling vegetarian activism. Finally, the study unveils what was served and eaten in the vegetarian canteens of the early twentieth century, shedding light on urban vegetarian cuisine(s) in terms of its form and content in some European parts of the Russian Empire.

Place, publisher, year, edition, pages
Great Britain: Taylor & Francis, 2021
Keywords
Vegetarian canteens; restaurants; vegetarian activism; gastronomy; food; meat-free diet; Russian Empire; Ukraine; Eastern Europe, Вегетарианские столовые; рестораны; вегетарианское движение; гастрономия; еда; безмясная диета; Российская империя; Украина; Восточная Европа, Вегетаріанські столові; ресторани; вегетаріанський рух; гастрономія; їжа; безмясна дієта; Російська імперія; Україна; Східна Європа
National Category
History Cultural Studies Nutrition and Dietetics
Research subject
Baltic and East European studies; Historical Studies
Identifiers
urn:nbn:se:sh:diva-46176 (URN)10.1080/20549547.2021.1923997 (DOI)
Funder
The Foundation for Baltic and East European Studies
Available from: 2021-08-05 Created: 2021-08-05 Last updated: 2022-06-28Bibliographically approved
Projects
Vegetarianism in the Russian Empire: Ideas, Practices, Identities and Legacies, 1860s–1920s; Södertörn University; Publications
Eriksroed-Burger, M., Hein-Kircher, H. & Malitska, J. (Eds.). (2023). Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century (1ed.). Cham: Palgrave MacmillanMalitska, J. (Ed.). (2022). Dietary reforms in the Baltic and East Central Europe, ca 1850–1950. Huddinge: Södertörns högskolaMalitska, J. (2022). Mediated Vegetarianism: The periodical press and new associations in the Late Russian Empire. Media History, 315-336Malitska, J. (2022). “There is no salvation outside our church”: The All-Russian Vegetarian Congress and the making of the vegetarian movement in the early 20th century Russian empire. Baltic Worlds (1-2), 108-124Malitska, J. (2022). “Vegetarianism was part of social reformism”: Interview with Corinna Treitel. Baltic Worlds (1-2), 150-155Malitska, J. (2021). The Peripheries of Omnivorousness: Vegetarian Canteens and Social Activism in the Early Twentieth-Century Russian Empire. Global Food History, 7(2), 140-175Malitska, J. (2020). Meat and the City in the Late Russian Empire: Dietary Reform and Vegetarian Activism in Odessa, 1890s-1910s. Baltic Worlds (2-3), 4-24
To Eat or Not to Eat? Human Health, Scientific Knowledge, and the Biopolitics of Meat in Eastern Europe, 1860s–1939 [21-PR2-0005_OS]; Södertörn University; Publications
Malitska, J., Hein-Kircher, H. & Eriksroed-Burger, M. (2023). Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks (1ed.). In: Magdalena Eriksroed-Burger; Heidi Hein-Kircher; Julia Malitska (Ed.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century: (pp. 3-29). Cham: Palgrave MacmillanEriksroed-Burger, M., Hein-Kircher, H. & Malitska, J. (Eds.). (2023). Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century (1ed.). Cham: Palgrave MacmillanEriksroed-Burger, M., Hein-Kircher, H. & Malitska, J. (2023). Preface. In: Eriksroed-Burger, Magdalena, Hein-Kircher, Heidi, Malitska, Julia (Ed.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century: (pp. v-vi). Springer
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-7624-1597

Search in DiVA

Show all publications