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Gardeström, Elin
Publikasjoner (10 av 16) Visa alla publikasjoner
Gardeström, E. (2019). Journalistutbildning – gamla strider och nya utmaningar (2ed.). In: Michael Karlsson, Jesper Strömbäck (Ed.), Handbok i journalistikforskning: (pp. 73-85). Lund: Studentlitteratur AB
Åpne denne publikasjonen i ny fane eller vindu >>Journalistutbildning – gamla strider och nya utmaningar
2019 (svensk)Inngår i: Handbok i journalistikforskning / [ed] Michael Karlsson, Jesper Strömbäck, Lund: Studentlitteratur AB, 2019, 2, s. 73-85Kapittel i bok, del av antologi (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Lund: Studentlitteratur AB, 2019 Opplag: 2
Emneord
journalism education, journalism training
HSV kategori
Forskningsprogram
Annat forskningsområde; Annat forskningsområde
Identifikatorer
urn:nbn:se:sh:diva-39675 (URN)9789144124636 (ISBN)
Tilgjengelig fra: 2019-12-27 Laget: 2019-12-27 Sist oppdatert: 2020-01-02bibliografisk kontrollert
Gardeström, E. (2019). När propaganda blev psykologiskt försvar. In: Anders Burman, Bosse Holmqvist, (Ed.), Det lyckliga femtiotalet: sexualitet, politik och motstånd. Stockholm: Symposion Brutus Östlings bokförlag
Åpne denne publikasjonen i ny fane eller vindu >>När propaganda blev psykologiskt försvar
2019 (svensk)Inngår i: Det lyckliga femtiotalet: sexualitet, politik och motstånd / [ed] Anders Burman, Bosse Holmqvist,, Stockholm: Symposion Brutus Östlings bokförlag, 2019Kapittel i bok, del av antologi (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Stockholm: Symposion Brutus Östlings bokförlag, 2019
Emneord
propaganda, advertisement, conceptual history
HSV kategori
Forskningsprogram
Historiska studier
Identifikatorer
urn:nbn:se:sh:diva-39676 (URN)9789187483400 (ISBN)
Tilgjengelig fra: 2019-12-27 Laget: 2019-12-27 Sist oppdatert: 2020-01-02bibliografisk kontrollert
Gardeström, E. (2018). Propaganda as marketing: Conceptual meanings of propaganda and advertisementin Sweden in the 1930s. Journal of Historical Research in Marketing, 10(4), 478-493
Åpne denne publikasjonen i ny fane eller vindu >>Propaganda as marketing: Conceptual meanings of propaganda and advertisementin Sweden in the 1930s
2018 (engelsk)Inngår i: Journal of Historical Research in Marketing, ISSN 1755-750X, E-ISSN 1755-7518, Vol. 10, nr 4, s. 478-493Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose: This study aims to analyze the use of two concepts, propaganda and advertisement, in two areas of Swedish society during the 1930s; first, their use by the advertisement business, and second, their use by the Swedish Cooperative Union and Wholesale Society.

Design/methodology/approach: By adopting a perspective of conceptual history, inspired by Reinhart Koselleck, the author is trying to pinpoint the meanings that were ascribed to these concepts in a 1930s context, the interdependency between these concepts and other keywords that were used in connection with them.

Findings: The study reveals how the ambiguous and synonymous use of these concepts served different purposes in the two fields of study. In the 1930s, propaganda was a key concept of communication and was used in manifold ways for selling goods and disseminating ideas. Propaganda was used to explain the newly introduced American marketing terminology. During the 1930s, the field of advertisement was trying to change what previously had been labeled as “idea propaganda” into “advertisement.” The ambiguous use of concepts made it possible for the Swedish Cooperative Union and Wholesale Society to combine advertisement for their produced goods with disseminating ideas of the cooperative ideology. The concepts of enlightenment (upplysning) and propaganda were crucial to hold together the ideological and commercial parts of the cooperative movement.

Originality/value: The interaction of meanings between commercial and political concepts is rarely researched in conceptual history or marketing history, which this article advocates to be an important field of study.

Emneord
Advertising history, History of Marketing ideas, Conceptual history
HSV kategori
Identifikatorer
urn:nbn:se:sh:diva-36825 (URN)10.1108/JHRM-11-2017-0071 (DOI)2-s2.0-85056619661 (Scopus ID)
Tilgjengelig fra: 2018-11-27 Laget: 2018-11-27 Sist oppdatert: 2018-12-05bibliografisk kontrollert
Gardeström, E. (2018). Reklam och propaganda under svenskt 1930-tal (1ed.). Huddinge: Södertörns högskola
Åpne denne publikasjonen i ny fane eller vindu >>Reklam och propaganda under svenskt 1930-tal
2018 (svensk)Bok (Fagfellevurdert)
Abstract [sv]

Vad var reklam?

Under 1930-talet var reklam ett nytt modernt fenomen som det fästes visionära förhoppningar vid. Reklamen skulle tjäna samhället och bygga framtiden, menade företrädare för den framväxande näringsgren som reklam var. Reklamen skulle skapa välstånd, men också lära människor trafikvett och den användes även för att lösa samhällsproblem som trångboddhet – även politik kunde det göras reklam för.

I denna bok undersöks reklamen som påverkansform och hur den relaterade till andra former av påverkan under 1930-talet; ett decennium under mellankrigstiden, klämt mellan depression och krigshot, men också en tid av utveckling av näringsliv och reklam. Studiens perspektiv är att nå historien om reklamens utveckling från två håll: För det första genom att empiriskt undersöka hur reklamen förstods och brukades. För det andra hur denna utveckling språkliggjordes. Här undersöks relationen mellan reklam och fyra andra kommunikativa begrepp; propaganda, upplysning, agitation och information. Undersökningen har fokuserat på tre olika aktörer; den framväxande reklambranschen, Kooperativa förbundet och det socialdemokratiska partiet.

sted, utgiver, år, opplag, sider
Huddinge: Södertörns högskola, 2018. s. 234 Opplag: 1
Serie
Södertörn Academic Studies, ISSN 1650-433X ; 74
HSV kategori
Identifikatorer
urn:nbn:se:sh:diva-34890 (URN)978-91-88663-40-5 (ISBN)978-91-88663-41-2 (ISBN)
Tilgjengelig fra: 2018-04-25 Laget: 2018-04-25 Sist oppdatert: 2018-07-18bibliografisk kontrollert
Gardeström, E. (2017). Losing Control: The emergence of journalism education as an interplay of forces. Journalism Studies, 18(4), 511-524
Åpne denne publikasjonen i ny fane eller vindu >>Losing Control: The emergence of journalism education as an interplay of forces
2017 (engelsk)Inngår i: Journalism Studies, ISSN 1461-670X, E-ISSN 1469-9699, Vol. 18, nr 4, s. 511-524Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Journalism education in Sweden emerged in the late 1950s after more than 50 years of discussions. This historical process is analyzed in this article as an interplay of forces, where different interest groups tried to shape how journalists were to be educated once the existing apprenticeship system was replaced by journalism schools. Using the work of sociologists Pierre Bourdieu and Margaret Archer, this study closely follows the struggle inside the journalistic field, and between the journalistic field and the academic field and other interest groups, about how journalists were to be trained and by whom. This study reveals how conflicts over journalism education tended to migrate; from who would run a journalism school in the postwar years to the governmental investigations of the 1960s and the prevailing internal conflict between theory and practice at the two national Journalist Institutes in the 1970s. This article discusses what is commonly understood to be the professionalization of journalism. However, from another perspective, it can also be viewed as a trade losing control over its education.

sted, utgiver, år, opplag, sider
Taylor & Francis Group, 2017
Emneord
academic field, apprenticeship, journalism education, journalism history, journalism training, journalistic field, professionalization
HSV kategori
Forskningsprogram
Annat forskningsområde
Identifikatorer
urn:nbn:se:sh:diva-31847 (URN)10.1080/1461670X.2015.1073117 (DOI)000395695300007 ()2-s2.0-84939436851 (Scopus ID)
Tilgjengelig fra: 2017-01-24 Laget: 2017-01-24 Sist oppdatert: 2018-04-05bibliografisk kontrollert
Gardeström, E. (2016). Educating Journalists: The Who, When, How, and Why of Early Journalism Programmes in the Nordic Countries. In: Nygren, Hovden & Zilliacus-Tikkanen (Ed.), Becoming a Journalist: Journalism Education in the Nordic Countries (pp. 25-37). Göteborg: Nordicom
Åpne denne publikasjonen i ny fane eller vindu >>Educating Journalists: The Who, When, How, and Why of Early Journalism Programmes in the Nordic Countries
2016 (engelsk)Inngår i: Becoming a Journalist: Journalism Education in the Nordic Countries / [ed] Nygren, Hovden & Zilliacus-Tikkanen, Göteborg: Nordicom, 2016, s. 25-37Kapittel i bok, del av antologi (Annet vitenskapelig)
Abstract [en]

This article compares systems of journalism education in the Nordic countries, focusing on how education programmes for journalists first emerged. The theoretical perspectiveof the sociology of journalism education used by sociologist Margaret Archer, who viewsnational educational systems as always being shaped through a struggle between interest groups. The questions are when education programmes for journalists were founded, who initiated them and how the process of founding schools and programmes progressed. In addition to these questions, the article discusses the emergence of journalism educationin relation to the party press system and to the process of professionalisation. Theres pective developments of journalism education in the Nordic countries emerged in similar patterns. The apprentice system was, at first, combined with short courses arranged by press organisations, and then step-by-step replaced by journalism schools. In this process, the press organisations lost control over journalism education, even if theytried to maintain control through independent schools or through cooperation with universities. The mix of subjects in the journalist training curriculum has been discussedin all countries, centred on the balance between theoretical and vocational subjects.

sted, utgiver, år, opplag, sider
Göteborg: Nordicom, 2016
Emneord
journalism education, apprentice system, sociology of journalism education, national educational systems, theory versus practice, history of education
HSV kategori
Forskningsprogram
Östersjö- och Östeuropaforskning
Identifikatorer
urn:nbn:se:sh:diva-31676 (URN)978-91-87957-34-5 (ISBN)978-91-87957-35-2 (ISBN)
Tilgjengelig fra: 2017-01-12 Laget: 2017-01-12 Sist oppdatert: 2017-03-03bibliografisk kontrollert
Gardeström, E. (2015). Journalistutbildningens historia. In: Karlsson, Michael & Strömbäck, Jesper (Ed.), Handbok i journalistikforskning: (pp. 81-96). Lund: Studentlitteratur AB
Åpne denne publikasjonen i ny fane eller vindu >>Journalistutbildningens historia
2015 (svensk)Inngår i: Handbok i journalistikforskning / [ed] Karlsson, Michael & Strömbäck, Jesper, Lund: Studentlitteratur AB, 2015, s. 81-96Kapittel i bok, del av antologi (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Lund: Studentlitteratur AB, 2015
HSV kategori
Identifikatorer
urn:nbn:se:sh:diva-27026 (URN)
Tilgjengelig fra: 2015-04-27 Laget: 2015-04-27 Sist oppdatert: 2015-10-01bibliografisk kontrollert
Gardeström, E. (2012). Den'rätta' kunskapen. Journalistutbildningens dilemma. Nordicom Information (1), 65-72
Åpne denne publikasjonen i ny fane eller vindu >>Den'rätta' kunskapen. Journalistutbildningens dilemma
2012 (svensk)Inngår i: Nordicom Information, ISSN 0349-5949, nr 1, s. 65-72Artikkel i tidsskrift (Fagfellevurdert) Published
sted, utgiver, år, opplag, sider
Göteborg: Nordicom, 2012
Emneord
Journalistubildning
HSV kategori
Identifikatorer
urn:nbn:se:sh:diva-21251 (URN)
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2017-12-06bibliografisk kontrollert
Gardeström, E. (2011). Att fostra journalister : Journalistutbildningens formering i Sverige 1944 -1970. (Doctoral dissertation). Göteborg: Daidalos
Åpne denne publikasjonen i ny fane eller vindu >>Att fostra journalister : Journalistutbildningens formering i Sverige 1944 -1970
2011 (svensk)Doktoravhandling, monografi (Annet vitenskapelig)
Abstract [en]

The thesis analyses the interaction between various interests in Swedish society when the existing apprenticeship system for the journalism profession was to be replaced by a formal journalism education programme. The press organisations had a difficult time agreeing on a programme, and the issue was discussed for over 50 years. The profession was seen as a talent, an aptitude that some people had, and there was opposition to formal education. The first part analyses discussions about journalism education in a post-war context, both in Sweden and internationally. Part two considers extensive investigatory processes in Sweden, in which the structure of journalism programmes was arrived at through negotiations. The third part studies the development of and discussions about the newly founded national journalism schools. The thesis demonstrates that journalism education was often presented as a solution to other perceived problems than the press needing more professionally trained labour. Journalism education was proposed as a solution to problems associated with commercialisation, sensational journalism, politicised journalism and war propaganda. The question of influencing the shaping of opinion both in Sweden and internationally was linked to journalism education to the extent that education was seen as a method of affecting the way the "free" press worked. For the same reason, the education of journalists was sometimes considered dangerous, that journalism students were streamlined in a separate education programme based on homogeneous values, which could be a threat to the freedom of expression.Using Bourdieu, the difficult relationship between the journalistic field and the academic field on education is interpreted as a struggle between two forms of capital over which kind of knowledge is to be valued. On a higher level, the struggle between academe and the press was formulated as a battle of symbolic royalty over what values were to be regarded as true in public discourse.

Abstract [sv]

Avhandlingen analyserar spelet mellan olika intressen i det svenska samhället när den tidigare lärlingsvägen till journalistyrket skulle ersättas av en formaliserad journalistutbildning. I Sverige hade pressens organisationer svårt att enas om en utbildning och frågan diskuterades i över 50 år. Yrket sågs som en talang, en förmåga som vissa människor hade och det fanns ett motstånd mot en formaliserad utbildning. Den första delen av avhandlingen analyserar diskussionerna om en journalistutbildning ur en efterkrigskontext, såväl i Sverige som internationellt. Del två behandlar utredningsprocesser i Sverige när journalistutbildningens form förhandlades fram. Den tredje delen beskriver utvecklingen av och diskussionerna om de nystartade statliga journalistinstituten.

Avhandlingen visar att utbildning av journalister ofta presenterades som en lösning på andra upplevda problem än att pressen behövde mer yrkesutbildad arbetskraft. En journalistutbildning föreslogs som en lösning på problem förknippade med kommersialisering och sensationsjournalistik, politiserad journalistik och krigspropaganda. Frågan om inflytande över opinionsbildningen i såväl Sverige som internationellt är kopplad till utbildning av journalister så till vida att utbildning sågs som en metod att påverka den ”fria” pressens funktionssätt. Av samma skäl ansågs en utbildning av journalister ibland som farlig, att journalisteleverna strömlinjeformades i en särskild utbildning efter enhetliga värderingar, vilket ansågs vara ett hot mot yttrandefriheten.

Med hjälp av Bourdieu tolkas den problematiska relationen mellan pressens fält och det akademiska fältet över utbildningen som en strid mellan två olika kapitalformer för vilken kunskap som ska värderas – en strid som utspelades när betyg och formella examina mötte en erfarenhetsbaserad självbildande tradition. På ett högre plan formuleras striden mellan akademi och press som en kamp om ett symboliskt herravälde över vilka värden som ska gälla för sanna i det offentliga samtalet.

sted, utgiver, år, opplag, sider
Göteborg: Daidalos, 2011. s. 296
Serie
Skeptronserien
Emneord
journalism education, journalism training, journalistutbildning
HSV kategori
Identifikatorer
urn:nbn:se:sh:diva-21243 (URN)978-91-7173-351-1 (ISBN)
Disputas
2011-10-14, MA 624, Södertörn högskola, Alfred Nobels allé 7, Huddinge, 13:18 (svensk)
Opponent
Veileder
Tilgjengelig fra: 2014-01-22 Laget: 2014-01-10 Sist oppdatert: 2017-01-25bibliografisk kontrollert
Gardeström, E. (2011). Då journalisterna tog makten. In: Anders Burman & Lena Lennerhed (Ed.), Sekelslut: Idéhistoriska perspektiv på 1980- och 1990-talen (pp. 175-192). Stockholm: Atlas Akademi
Åpne denne publikasjonen i ny fane eller vindu >>Då journalisterna tog makten
2011 (svensk)Inngår i: Sekelslut: Idéhistoriska perspektiv på 1980- och 1990-talen / [ed] Anders Burman & Lena Lennerhed, Stockholm: Atlas Akademi , 2011, s. 175-192Kapittel i bok, del av antologi (Fagfellevurdert)
sted, utgiver, år, opplag, sider
Stockholm: Atlas Akademi, 2011
Emneord
journalist, journalistik, makt, 1980-tal
HSV kategori
Identifikatorer
urn:nbn:se:sh:diva-21254 (URN)978-91-7389-928-4 (ISBN)
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2015-01-12bibliografisk kontrollert
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