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  • Alenius, Esther
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Brorson, Katarina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Holmgren, Sara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    “Prova på semestern innan du köper den”: En kvalitativ studie om konsumenters attityd till marknadsföring av turism med VR-teknik2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine the attitude of potential customers towards marketing of tourism through virtual reality. Since it is considered a risk to purchase a service it was interesting to see if the implementation of VR could lower the uncertainty. The study was conducted through a qualitative methodology consisting of 15 user tests. The result shows that the market has a positive attitude towards the marketing method since it was considered an exciting way to get information and gave a more honest image of the destination. It was more appreciated to experience a hotel in VR than a destination. However, VR-marketing was not considered necessary but rather a pleasant complement. The result of the study led to a few recommendations to any touristic company aiming to produce a VR-video for marketing purposes.

  • Kaiser, Marcus
    et al.
    Södertörn University, School of Social Sciences.
    Selenius, Lina
    Södertörn University, School of Social Sciences.
    Den nya trenden: Hälsa på burk: En kvalitativ studie om konsumenters främsta anledningar till valet av varumärke bland funktionsdrycker2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today's society there is a comprehensive health trend in the food industry. New products associated with exercise and health are frequently introduced to the market. One of these products is the “functional drink”. The functional drink is an energy drink made of good and natural ingredients produced for consumers who are well aware of what they consume. Most functional drinks contain basically the same substances, but observations indicate that some brands are consumed more than others. This lead to the study's questions; "What are the main reasons for choosing a specific brand of functional drinks?" And "What impacts the popularity of a popular brand?" Based on the study, conclusions were drawn that some respondents reasoned more and less when choosing a brand. Some had clear needs and expectations while others only consumed a specific brand because of the social environment. The reason of consumption was often that the products gave energy, enhanced the performance during physical training and was seen as a better alternative than soda. Furthermore, the result of the study shows that the decisive factors in the selection were the following: marketing, brand's reasonable price, good flavors that fit the seasons, ease of access, inspirational influencers, associated with fitness and a positive word of mouth.

  • Public defence: 2018-09-07 10:00 MA624, Huddinge
    Mangold, Marcel
    Södertörn University, School of Social Sciences, Political Science.
    Securing the working democracy: Inventive arrangements to guarantee circulation and the emergence of democracy policy2018Doctoral thesis, monograph (Other academic)
    Abstract [en]

    In the 1990s, Swedish democracy's ability to remain strong and renew itself became increasingly questioned in government commission reports and social-scientific writings. The perceptions of the financial crisis in 1992–1994, new identities, immigration and changes in participation in civic associations and organizations were listed as challenges to democracy. Together, they helped constitute an understanding of an emerging gap between the population and existing representative democratic forms. In response, the 1990s and the first decade of the 2000s saw the emergence of several discourses, political initiatives and scientific contributions that articulated and responded to the need to secure a “working democracy”. By analyzing theoretically the arrangements of elements in policy and in attempts to shape the population's habits, dispositions and behavior, this thesis illuminates the role of aesthetics in the knowledge and power effects of these efforts. Methodologically, the thesis draws on Michel Foucault's genealogical approach in four empirical chapters. In doing so, the thesis displays why, when and how the efforts to secure a working democracy emerged, and analyzes the politics inherent to them. The chapters consist, first, of a study of the birth and changes in “democracy policy” as a distinct political domain; second, a mapping of the emergence of the discourse and dispositif of “valuefoundation”; third, a mapping of the discourse on exclusion and the discourse on and apparatus to combat “violence-promoting extremism”, and, finally, a mapping of inventive approaches in survey research that articulated how to secure a working democracy. This mapping exposes a vision of democratic dis-involvement and how to contain it infused by risk-management, benchmarking and a monitoring of changes in the population. Taken together, the chapters demonstrate the emergence of a complex network of power relations and knowledge used to achieve congruence between the population and governmental aims. This, the thesis underscores, marginalizes the role of dissent and interruptions in democratic life, to instead equate democracy with a system of congruence, smooth interactions and overall alignment to demands on circulation.

  • Holmlund, Emma
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Donnerberg, Isabelle
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    How does tourism affect the sociocultural aspects of the local community?: A Minor Field Study in Bali2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The tourism industry is growing rapidly worldwide. In 2016, Bali, Indonesia, had a record year in tourism, and the industry is continuously growing. One can argue that tourism is a culture exploiter and disrupts traditional culture. Nevertheless, it can also revitalize culture. Since the tourism in Bali is based on the Balinese culture and traditions, the writers wanted to acquire a deeper understanding of how the locals look upon - does tourism affect their cultural traditions and can residents preserve their local culture? A qualitative method was used for this study. For the collecting of data the writers conducted semi-structured interviews. The result of the study was, according to the Balinese, that people in Bali have become more money oriented due to the development of tourism and that some ceremonies have lost their spiritual meaning. In addition, the writers found that the locals are continuously working on preserving their culture but the challenge is to preserve what is actually authentic Balinese.

  • Talovic, Zuhra
    Södertörn University, School of Political Science, Economics and Law.
    Analys av internationella förhandlingar som resultat av ett tre-nivå spel: Bosnien & Hercegovina i förhandlingar med EU2006Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this inquiry is to examine weather Robert Putnam’s two-level game theory could be expanded to a third level. Furthermore, the study seeks to answer the question weather international negotiations can be played on three levels. For the purpose of the study, the two-level game theory will be applied to the ongoing negotiations between Bosnia and Hercegovina (BiH) and the European Union. The third level will be investigated by considering United States’ role and its frequent involvement in negotiations. The General Framework Dayton Peace Agreement (1995) that ended the four-year war in Bosnia and Herzegovina, along with additional political and economic involvement of the USA in BiH will be utilized to signify the existence of the third level. The argument of this paper has been developed using qualitative research methods, where interviews have been combined with an analysis of contents. The study’s findings have several implications for the existence of the third-level. First, results demonstrate that Bosnian political figures fail to recognize USA’s involvement in the negotiation process. Second, study indicates an indirect, but intense influence of the United States due to its strategic interests. Third, the study significantly contributes to the international negotiations by incorporating the events on all three levels that influence all negotiation outcomes. The use of qualitative methods in this study deepened theoretical understanding of the three-level game, provided useful application for practitioners and opened up an opportunity to provide even greater understanding of international negotiations as a whole.

  • Bernhager, Robin
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Dernsjö, Victor
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Idrottsturism i Kalmar: En studie i hur Kalmar använt sig av idrottsturism i destinationsutvecklingen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the essay, Kalmar's investment in sports tourism is being investigated. It has been a new venture since 2012. The purpose was to find out how the investment has affected Kalmar and what effects have arisen from the investment. In the paper, seven interviews have been conducted with people in Kalmar, and a questionnaire has also been conducted to answer the questions of the essay. The study has shown how Kalmar works with sports tourism, what economic, social and environmental impacts have emerged and in which direction the venture has evolved.

  • Public defence: 2018-09-14 12:00 MA624, HuddingeGustafsson Gillbrand, Patrik
    Stenbruk: Stenartefakter, råmaterial och mobilitet i östra Mellansverige under tidig- och mellanmesolitikum2018Licentiate thesis, monograph (Other academic)
    Abstract [en]

    This thesis examines artefacts, raw materials and lithic technology between c. 9200–6200 cal BC in Eastern Central Sweden. The overall purpose of this study is to investigate when people first came to Eastern Central Sweden and where they came from. More precisely, it provides a typological, geo­graphical and chronological survey of artefacts and the use of different raw materials. The study deals with assemblages with artefacts from more than thirty archaeologically excavated sites and loose finds in Eastern Central Sweden. The objects consist of chubby pecked axes, core axes, flake axes, shaft hole picks, microliths and micro burins, points, burins, rulers, uni­facial blade core, conical cores, micro blade cores, blades, drills, re­touched blades and micro blades. The artefacts have been compared with established typologies and chronologies for the rest of the Nordic countries and to some extent Russia and the Baltic States. An analysis of different raw mater­ials present at Early and Middle Mesolithic sites in Eastern Central Sweden was also carried out. The materials are put into a chronological and geo­graphical context. The raw materials included in the study are the non-local rocks flint and Cambrian flint, as well as local raw materials such as quartz, greenstone, local vulcanite, mylonite and red porphyry. From 9200 cal BC there is evidence of the first groups of people in the area, just shortly after that the Weichselian ice cap had withdrawn. Throughout the period studied the artefacts as well as the non-local raw materials exhibit great similarities to those found in the western part of Sweden. The study also shows, regar­ding the use of different raw materials and presence of certain artefacts, that some major events took place, suggesting a new chronological time frame for the Early- and Middle Mesolithic periods. In addition, a discussion re­gar­­ding mobility and migration in Eastern Central Sweden during Early Post Glacial time is carried out.

  • Zahlmann, Rahel
    Södertörn University, School of Social Sciences, Journalism.
    Foreign Journalism in the Era of Globalization: An Ethnographic Study of Foreign Correspondents of the German Broadcasting Network ARD in Europe2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The aim of this master thesis is to figure out the role of foreign correspondents within Europe during today’s developments of globalization and digitalization, in the view of professional foreign journalists. The continent becomes closer in terms of politics, currencies and cultures, and a growing infrastructure simplifies travelling and communication. Therefore, the role and function of foreign journalists are more and more questioned. The main focus of this thesis is thereby the case of the foreign correspondence offices of the German public broadcasting network ARD. An auto-ethnographic study was used to base the analysis of this thesis on own perspectives. In a further step interviews with five foreign journalists examine the experiences of professionals in this field. The analysis is based, besides these two qualitative methods, on the theories of Siemes (2000), Cole and Hamilton (2008), and Archetti (2013).The researches’results demonstrate strong arguments for the relevance of the maintenance of foreign correspondences within Europe as the role of public broadcasters in particular is to inform, explain and classify happenings within the own country as well as in foreign areas to the audience. The nearby countries play thereby an important role due to many points of contact; for that reason professional journalists should further on hold the function to care for enlightenment.

  • Åhlfeldt, Helena
    Södertörn University, Teacher Education.
    Att våga, vilja och kunna; mimesis och känslan av ett själv: en vetenskaplig essä om att stödja barns bildskapande utveckling i förskolan2018Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay is about how I can better understand children's sense of self and what role it plays in their development of image creation in preschool, based on two self-perceived stories from pre-school activities. Through the essay process, I get an idea of ​​what I experience as a dilemma in my two initial stories. It's about my understanding of the in preschool so often referred to concept of self-esteem, and how I, by reaching an increased understanding of children's sense of self, better can support the development of their image creation. The essay´s reflective part has two sections. First, I make a compressed historical backlog in the field of affect theory to seek an increased understanding of preschool's self-esteem concepts. By then leaving the concept of self-esteem and instead applying the concepts sense of self, self-evaluation and self-efficacy to my initial images from reality, my view changes on what children's sense of self in preschool activities can be. Even my understanding of how I as a teacher can support them in this sense for their image-creating development to be strengthened changes. In the second part of my reflections, I seek, by means of Aristotle's interpretation of the concept of mimesis, an in-depth understanding of children's image creation needs. I realize, contradictory to my initial bias, that copying and templates can be excellent tools in the development of children's image-making processes. In conclusion, I take up the children's culture and its incorporation into preschool activities as a further research area.

  • Nylander, Peter
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Andersson, Carl
    Södertörn University, School of Social Sciences, Business Studies.
    Motivation ur medarbetarnas perspektiv: En kvalitativ fallstudie om medarbetare och deras upplevda motivation till arbetet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To maintain motivated employees is considered an organizational success factor. According to previous research, organizations with motivated employees are 30-40 percent more productive than organizations with amotivated employees. Motivation is also considered to have positive effects on employees' personal development, performance, job satisfaction and well-being. Previous research based on Self-Determination Theory (SDT) explains that three basic psychological needs, autonomy, competence and relatedness contribute to increased work motivation. It is also proved that external factors in social environments can promote or inhibit employees' motivation, according to SDT.

    Although previous research has shown that employee motivation is significant for organizations, as well as having positive effects on employee development, performance, job satisfaction and prosperity, limited qualitative research explains how employees are motivated. The researchers for this study believe that the results of previous studies explain what contributes to an increased work motivation among employees but does not provide detailed explanations which work-related factors employees feel as motivating. The aim of the study is thus to contribute to increased understanding and knowledge of how employees are motivated by the psychological needs of autonomy, competence and relatedness, and how external factors such as organizational values and wages contribute to increased or decreased internal motivation. The researchers have done a qualitative case study and with the help of interviews answered the purpose and research questions of the study.

    The results and conclusions of the study show how employees can be motivated based on the psychological needs of autonomy, competence and relatedness, and how organizational values and wages are contributing to increased or decreased internal work motivation.

  • Sundling, Linnea
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Bååt Sporrstedt, Malin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Det bästa sättet att förutsäga framtiden är att skapa den: En kvalitativ flerfallsstudie om hur Stockholms konferensaktörer ställer sig gentemot mellanhandsföretag och hållbar utveckling2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is to investigate in how key actors in Stockholm’s conference industry work in relation to sustainable strategies and external resources during planning and execution of conferences. It also aims to investigate trends and patterns in the industry and how the vision of the future conference is seen.

    Method: The study is based in a qualitative multidisciplinary study comprising ten semi structured interviews as primary collection together with secondary data.

    Theory: The theoretical background is based on two platforms, one describing the meeting industry, and one describing the travel business sectors. Theories regarding sustainable development, the conference industry’s key players, industry trends and a communication model is also based on this study. The theoretical framework serves a delimitation of what the authors have chosen to analyze.

    Empiricism: The empiricism section includes a presentation of each respondent and the company the respondent works for. The companies described are 7A: Centralen, Kumla Herrgård, MSD AB (Merck & Co., Inc., Kenilworth, NJ, USA), Linné Travel, American Express Global Business Travel, Svenska Möten, Scandic Skogshöjd, Nordic Choice Hotels and two anonymous companies. Along the presentation follows a summary of the interviews.

    Findings: The findings of this study have shown that the majority of Stockholm’s conference actors do not have a fully developed policy for sustainable development and that social and economic aspects end up in the shadow of the environmental effort. The intermediaries are not entirely appreciated among smaller companies and conference facilities in the industry, because of dysfunctional communication. The intermediaries, on the other hand, mean that they contribute to resource savings and efficiency in conference planning. In the future, the actors consider the conference to have a concrete content and a clear purpose. Something that must also be maintained is a clearer focus on the guest’s experience as well as the preservation of physical meetings.

  • Johansson, Sara
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Lauri, Patricia
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Kosmetisk turism: en kvalitativ studie om konsumtionen av kosmetisk turism2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The object of the study is to examine the consumption of cosmetic tourism from the consumer's and the producer’s viewpoint and to examine what factors help individuals choose to travel overseas to consume cosmetic surgeries. The method used in the study was a qualitative examination, where we interviewed seven individuals. Five of the individuals have gone through the process of surgery overseas, one is a Swedish surgeon that’s working on Akademikliniken and lastly we interviewed one person who runs a company in Sweden that arranges trips overseas with the purpose of going through a surgery. The collected data was analyzed with support of the consumer society and Gidden's theory about modernity and self-identity. The final discussion shows that cosmetic tourism is a growing phenomenon and the extent of it is growing in today's society and that the main factors that have shown to affect the choice is trust and competence within the clinic and the surgeon, and women’s dissatisfaction with their bodies.

  • Bekshayeva, Kristina
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Prokopovych, Anastasia
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    “Där livet händer”: En studie av visuell kommunikation i IKEA:sreklamkampanj2017Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Detta arbete är en fallstudie av IKEAs reklamkampanj “Där livet händer”. Arbetet har tvåsyften: att utforska tekniska aspekter på reklamproduktion och skapa sig en bild avmottagarnas uppfattning av reklamfilmerna i den nämnda kampanjen. Det andra syftet är attundersöka i vilken mån IKEAs identitet återspeglas i reklamkampanjen när det gällermänniskors representation. I detta arbete besvaras följande frågeställningar:

    -Hur påverkar det tekniska utformandet av reklamfilmerna mottagarens uppfattningom dem?

    -Hur kommunicerar företaget sin identitet så att den stämmer överens med dess vision?

    -Hur påverkar människors representation kundernas uppfattning om reklamfilmerna?

    Till detta uppsatsarbete valde vi den kvalitativa undersökningsmetoden. Det genomfördes tiosemistrukturerade intervjuer med respondenter samt en mejlintervju med Leila Widgren,byråproducent på Åkestam Holst. Genom att analysera den insamlade datan med de valdateorierna kunde vi forska djupare och besvara våra frågeställningar. Resultatet visade att dentekniska delen spelar en viktig roll i mottagarnas uppfattning av reklamfilmer. Därför är detcentralt för hur de tekniska verktygen såsom kameror, redigeringsprogram, ljus- samtljudsättning används vid både skapandet och utformandet av reklamfilmer.Reklamkampanjen ​“Där livet händer” ​fick en positiv respons från de intervjuade personernasamt ökade deras kännedom om IKEA. Det visade sig att bryta normer i reklam upplevdessom något positivt av de flesta respondenterna och hjälper företaget att sticka ut.

  • Bergman, Sofia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Staaf, Emma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Mörk Turism: När död och lidande blir underhållning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a study with the purpose of looking over the pattern of consumption of people visiting tourist attractions associated with war, death and suffering; dark tourism. The demarcation of the work has been to look into attractions inside the Stockholm area which do commercial business with the three aspects of dark tourism. With the help of qualitative and quantitative methods, the authors have collected the material needed for the purpose of the study. These qualitative methods have been interviews with visitors of dark tourism and the commercial business themselves, and with observations on three different attractions in Stockholm. The quantitative method, together with some qualitative aspects, has been a poll, with in-depth questions, to get an understanding of the subject at hand. The places for the observations was Stockholm Ghost Walk, the Vasa museum, and the Army museum. As a result of the study, the authors learned that most visitors didn’t know about dark tourism and that they were, in fact, visiting attractions that was called dark. The phenomena itself was unknown to most of them even though they all had visited at least one place under the dark tourism phenomena.

  • Lalander, Rickard
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Lenza, Chiara
    Linnéuniversitetet.
    Transmodernity and Socio-Historical Time in the Decolonization Process of the Plurinational State of Bolivia: La transmodernidad y el tiempo sociohistórico en el proceso descolonizador del Estado Plurinacional de Bolivia2018In: Revista de Estudios Sociales, ISSN 0123-885X, E-ISSN 1900-5180, no 65, p. 48-62Article in journal (Refereed)
    Abstract [en]

    This article analyzes how transmodernity has been expressed in the Plurinational State of Bolivia since 2009. It specifically focuses on the complexities involved in the reconstruction of the State and the road towards an intercultural society based on the constitutional acknowledgment of the values and praxis of plurinationality. This historic moment —with the reconstruction of the State and society based on the beliefs, traditions, epistemologies and ontologies of the indigenous peoples— symbolizes a particular social time and is the result of the silent survival of pre-colonial cultures which, over centuries, gradually transformed themselves alongside and in interaction with modernity, thus evolving into transmodern cultures. The establishmentof the Plurinational State has also legitimized the indigenous ethical-philosophical concept of SumaQamaña-Vivir Bien (“To Live Well”), which refers to a harmonious relationship between humans and Natureand is enshrined as a socio-political-cultural guideline and alternative to the logics of eurocentrism, anthropocentrism, individualism and capitalism. Methodologically, the study is based on years of ethnographic fieldwork in Bolivia and a critical reading of previous studies of such subjects.